Jun 2022 – Sep 2023 · 1 yr 3 mos · Shanghai, China

• Led the strategy, development, and optimization of Decathlon’s direct-to-consumer (DTC) digital product portfolio in China, ensuring a seamless and meaningful customer experience across online and offline touchpoints.
• Oversaw end-to-end product roadmap, value proposition, and P&L across key business units (Sports, CRM/Membership, Purchase, Circular Economy)
• Launched and optimized major digital initiatives including Super Mini Program, WeChat Mini-Store, CDP, MAP, CRM, Sports Platform, Second-Hand Buyback, Rental, etc.
• Drove growth in user engagement and conversion through continuous CX innovation and ecosystem integration
• Collaborated cross-functionally to scale new product launches and enhance in-store digital experiences
• Explore AI integration opportunities, laying groundwork for future use cases in personalization, automation, and decision-making
• Led a team of 30+ across Product, UI/UX, and Tech to deliver high-performing digital solutions in e-commerce, sustainability, and member engagement

Jul 2021 – Apr 2022 · 9 mos · Shanghai, China

• Led product strategy and execution across adidas.cn and the full WeChat ecosystem (WeChat Mini Program, Enterprise WeChat)
• Drove feature innovation to boost sales conversion and streamline campaign activation across digital platform
• Defined product vision and roadmap aligned with business and digital growth
• Launched WeCom clienteling solution to enhance personalized customer engagement.
• Managed and coached a team of 5 senior and mid-level product owners

Jun 2020 – Jun 2021 · 1 yr · Shanghai, China

• Product School Pro is the most exclusive community for Product Leaders.
• All members are real-world Product Leaders working at top companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.
• The community is designed to support the professional development of product professionals at high-growth companies, facilitate the sharing of best practices, and serve as a trusted space to discuss business critical issues with the comfort of privacy and confidentiality.

Jan 2019 – Jul 2021 · 2 yrs 6 mos

• Led the native app product roadmap, introducing new features and optimizations that drove double-digit incremental revenue
• Managed cross-functional teams across major launches of Starbucks’ digital flywheel: loyalty, mobile ordering, and payment solutions
• Drove strategic launches across WeChat mini-programs and app platforms to scale digital innovation nationwide.
• Oversaw UX enhancements with conversion lifts of 2–15% and maintained competitive positioning post-launch
• Directed vendor relationships and achieved 20% annual cost savings through negotiation
• 2020:
• Launch Starbucks Delivers mini-program on WeChat
• Designed Multi-tier rewards experience for new loyalty program.
• Rolled out Pre-Order / Group Order, and Rewards redemption features
• 2018 to 2019:
• Scaled Mobile Order & Pickup (Starbucks Now) to 4,300+ stores across 180 cities
• Released new features including promotions engine, pickup code sharing, etc. - Launched Starbucks Delivers service in partnership with Ele.me, expanding to 4,000+ stores in 168 cities
• Improved customer experience for Hema in-store pickup stations

Nov 2015 – Jan 2019 · 3 yrs 2 mos

• 2016 to 2017:
• Launched Starbucks Pay and enabled top-up via Alipay, WeChat Pay, and UnionPay
• Released Android app with Material Design and opened new payment channels to grow gift card and membership revenue
• Supported Siebel CRM migration and new anti-fraud integration
• Led full app redesign (UDP concept), increasing MAU by 22%, retention by 35%, and App Store rating to 4.7
• Collaborated with US teams to build Roastery digital experience-Launch
• Additional Highlights:
• Created CMS platform for deeper app content control (cards, feed, barista greetings)
• Introduced Apple Watch, iMessage stickers, Touch ID / Face ID, Siri Suggestions

Jul 2016 – Jul 2020 · 4 yrs · Shanghai, China

• Bevsight is a cloud based solution that helps F&B professionals to manage their beverage inventory.
• Bevisght replaces and centralizes the entire process from manual data entry, cost management, orders, invoices and especially the analysis between your inventory and your sales.
• All the people involved in the inventory process are now collaborating on the same platform and in real time from anywhere.
• BEVSIGHT provides accurate and smart insights that can increase their profitability, lessen stock losses, determine new strategies in sales, promotions, and marketing.

Oct 2012 – Sep 2015 · 2 yrs 11 mos · Shanghai / Paris

• C3O is a Shanghai-based digital agency, we think, develop, animate digital strategies.
• Our objectives: reach, interact and build up consumers loyalty.
• Delivered digital strategy, product design, and technical solutions to support business growth
• Led end-to-end mobile app development projects, from ideation to launch
• Oversaw UX design and technical implementation across platforms
• Managed and coached a cross-functional team of 5–7 members
• Clients: Jaguar, Subway, Avene, Lixir, Lee, CondeNast, Cartier, Paypal, Perrier...

Aug 2010 – Nov 2012 · 2 yrs 3 mos · Shanghai, China

• Managed cross-functional teams to deliver multiple B2C mobile apps
• Translated business needs into clear project specs and led end-to-end execution - Oversaw project scope, planning, risk, and stakeholder communication
• Provided clients with tailored digital solutions and detailed reporting
• Mentored junior team members and supported onboarding
• Clients: Essilor, Armani, Tumult (Coca-Cola)

Aug 2009 – Aug 2010 · 1 yr · Shanghai, China

Aug 2007 – Nov 2007 · 3 mos · Shanghai, China

Dec 2004 – Aug 2005 · 8 mos · Greater Paris Metropolitan Region