Jan 2024 – Jul 2025 · 1 yr 6 mos · Remote

• Led Amazon business strategy and execution, delivering consistent double-digit revenue growth by optimizing pricing, catalog structure, product positioning, and promotional cadence.
• Delivered significant year-over-year marketplace revenue growth through strategic optimization of pricing, conversion, content, and availability.
• Boosted Buy Box ownership from 74% to 99% through floor pricing initiatives, repricing, and competitive gap analyses.
• Developed and led full-funnel promotional and advertising strategies, aligning media investment with key retail events (Prime Day, Big Deal Day, etc.) to drive category share.
• Initiated and implemented 4P optimization strategies across Amazon, focusing on pricing, search visibility, inventory forecasting, and PDP content.
• Directed listing and SEO strategy for over 3,000 ASINs; created master SEO files and keyword mapping tools to drive discoverability and ad efficiency.
• Created new product and then launched Sullivans' Berry Wreath, ranking #2 in Amazon's Wreath category during Q4 2024. Implemented Vine, content enhancements, and conversion-optimized assets to grow the product to the #2 on the SRP.
• Led the 3PL transition to Geodis by building over a dozen SOPs for inbound compliance, carton labeling, and Amazon shipment workflows.
• Presented strategic Amazon initiatives to the board and executive team through executive-ready briefings and performance analysis decks.
• Wholesale Account Management (Wayfair Castlegate, Walmart, JCPenney, Macy’s, Home Depot, Lowe’s):
• Launched new SKUs and overseeing terms negotiation.
• Monitor sales, profitability, & order execution, ensuring supply chain alignment and fulfillment.
• Execute demand planning strategies, ensuring optimal stock levels and reducing inventory risk.
• Lead promotions tailored to each retailer, enhancing visibility and improving sell-through performance.
• Use data and trend insights to expand placement opportunities and uncover new revenue channels.

Nov 2022 – Jan 2024 · 1 yr 2 mos · Remote

• Working with multiple brands at Advantage Commerce gave me a strong foundation in marketplace strategy, but I ultimately realized I wanted to focus on building deep, long-term growth for a single brand in-house. I was looking for a role where I could own the strategy end-to-end and make a lasting impact.
• Manage 6-8 brands on Amazon 3P and 1P growing sales aligned with client’s goals and being in the role as their Amazon expert.
• Meet with clients weekly to review issues, performance, advertising strategies, content updates, promotional calendars, and support cases, and recommend long-term strategies.
• Create catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords). Monitor changes in SEO using third-party tools.
• Identify account problems, open Amazon support cases, and monitor resolutions.
• Meet regularly with Amazon account executives and vendor managers to collaborate on brand growth.
• Create Ad-hoc reporting for brands to address situational issues, forecasts, strategic planning, and performance optimization programs.
• Provide recommendations to clients on international expansion opportunities and manage clients’ international Amazon marketplaces.
• Review and audit advertising budgets, strategies, ACOS, ROAS, TACOS and work with the advertising team to align on the brand’s goals.
• Launch new products on Amazon including collecting VINE reviews and problem resolution of existing items.
• Utilize A/B testing when applicable.
• Work with the graphic design team to make recommendations to clients to upsell creative assets for above-the-fold (ATF), A+ content, videos, and advertising assets.
• Work with the internal advertising team to implement advertising campaigns and analyze trends and results to achieve clients’ goals.
• Organize FBA or MFN shipment strategies and creation of shipments to Amazon.
• All capabilities within Seller Central or Vendor Central related to a product ASIN sales growth strategy.

Feb 2022 – Nov 2022 · 9 mos · Remote

• My role as the Amazon Seller Central Manager was eliminated during restructuring. I stayed on as a consultant for a short period to support the transition, but I was seeking a stable, full-time opportunity where I could contribute fully and grow within the company.
• Known problem solver with the ability to fix compliance problems that result in listing removals, getting listing back up within 48 hours.
• Increased revenue year over year, month over month while launching new products successfully for Q3/Q4.
• Maintained product updates, style listings with enriched content, including images, videos, and descriptions.
• Provides the layout promotional calendar by brand, category, and/or style.
• Collaborates with the marketing team on brand strategy and execution.
• Ensure style listings on Amazon are accurate.
• Work with sales and brand teams to layout style assortment and plan each season/quarter.
• Creates weekly/ bi-weekly business reports and presentations for brands.
• Conducts calls with the brand to ensure the development and execution of a strong Amazon strategy for continued sales growth.

Mar 2020 – Feb 2022 · 1 yr 11 mos · St Petersburg, Florida, United States

• Department head for Product Development, Logistics, and E-Commerce Channel Amazon Account Manager for DefenderShield.
• At DefenderShield, I wore many hats, Amazon manager, Product Development & Sourcing Manager, and Logistics & Supply Chain Manager, while also managing a small team. It was a valuable experience, but I realized I wanted to focus specifically on eCommerce strategy and Amazon sales, which is where I bring the most value and have the most passion.
• Amazon Account Management
• Sourcing & Procurement of Vendors / Raw Materials
• Material Research and Development
• New product development
• Development of long-range logistic strategies to drive cost down.
• Managing a global team with direct reports, stakeholders, and partners in other countries.

Feb 2017 – May 2020 · 3 yrs 3 mos · St Petersburg, Florida, United States

• E-Commerce business selling home goods.

Sep 2016 – Feb 2017 · 5 mos · St Petersburg, Florida, United States

• Developed customized email campaigns to be featured in nationally recognized magazines such as “Parenting”, “O, The Oprah Magazine”, and “Entertainment”.
• Created content for multiple children’s books for new product development.
• Strategically identified potential clients to grow business accounts through creating and maintaining B2B sales portfolios.

Jul 2013 – Aug 2014 · 1 yr 1 mo · Sierra Vista, Arizona, United States

• Managed Services for High Needs Behavioral Health children and their families.
• Implemented several support groups to meet the needs of clients to include Saturday Morning Group, - Homework Helpers, Caregivers & Me: leading to billable hours and increased revenue as well providing needed support for families.
• Organized and developed community outreach events leading to increased awareness of our programs.
• Conducted and Coordinated Child and Family Team meetings then implemented team decisions in line with best practices for family and child/children.
• Coach, mentor, and train Interact with other Team members.

Oct 2011 – Jul 2013 · 1 yr 9 mos · Sierra Vista, Arizona, United States

• Managed and provided direct services in Arizona's Early Intervention Program.
• Caseloads consisted of 30+ families in the Sierra Vista, Fort Huachuca Arizona area.
• Received and Provided Peer Supervision with a multi-disciplinary team of therapists and community workers for the betterment of families and children in my care.
• Acted as community liaison for AzEIP, coordinated educational events, lunch, and learn with medical professionals and community outreach efforts.