Zachary Carpenter

CEO

Birmingham, Alabama, United States15 yrs 2 mos experience
Highly Stable

Key Highlights

  • Expert in transforming data into strategic marketing decisions.
  • Proven track record with billion-dollar brands.
  • Recognized for community impact and team leadership.
Stackforce AI infers this person is a Marketing Strategist with expertise in Consumer Psychology and Advertising for B2B and B2C sectors.

Contact

Skills

Other Skills

Political CommunicationResearchSalesEvent PlanningUI/UXE-commerceProduct MarketingBrand DevelopmentBrand ManagementContent DevelopmentP&L ManagementPhotoshopMicrosoft OfficePythonAdobe Illustrator

About

www.ZacharyCarpenter.com

Experience

15 yrs 2 mos
Total Experience
2 yrs 10 mos
Average Tenure
2 mos
Current Experience

Regions bank

Senior Vice President, Sr. Marketing Business Line Strategist

Feb 2026Present · 2 mos · Birmingham, AL

Luckie & co.

3 roles

Vice President, Brand Strategy

Promoted

Jan 2025Jan 2026 · 1 yr

  • Clients include: Regions Bank (AOR), Blue Cross Blue Shield of Alabama (AOR), Owens & Minor/Halyard Health (AOR), SpiceWorld (AOR), RaceTrac (AOR), Alabama Tourism Department (AOR), Alabama Power/Southern Company, RIVIAN, Northside Hospital, Dash Solutions (formerly Prepaid Technologies), The United States Civil Rights Trail, Little Debbie, Daniel's Music Foundation, Greater Birmingham Convention & Visitors Bureau, and IHG.

Group Strategy Director

May 2023Jan 2025 · 1 yr 8 mos

Strategy Director

Jan 2021May 2023 · 2 yrs 4 mos

  • I direct our Financial and Regulatory Strategy team, providing meaningful insights that fuel powerful and resonant campaign design. I also serve on the DEI steering committee.
  • Rookie of the Year, 2022
  • Community Impact Award, 2022
  • Team of the Year, 2022
  • Golden Clover (Individual Contribution Award), 2023

American marketing association

2 roles

President

Jan 2022Jan 2022 · 0 mo

Board Member

Jan 2020Jan 2022 · 2 yrs

University of north alabama

Member of the Board of Advisors

Jan 2022Jan 2024 · 2 yrs · Florence, Alabama, United States

Selective service system

Board Member & Region Chairman

Jan 2017Present · 9 yrs 3 mos

  • Appointed by The President of The United States based on a recommendation by The Director of The Selective Service to a 20-year term. During a draft, functions as the adjudicator for any objections to service while remaining responsible for the oversight of registration, rejection and selection of military aged individuals as ordered by Congress. Additionally, once activated by Congress, maintains primary responsibility for all service members in Region II from the time of their registration until processing at MEPS.

Stateserv

Head of Marketing

Jan 2017Sep 2021 · 4 yrs 8 mos · Birmingham, Alabama Area

  • I led the Marketing, Communication, and Consumer Insight efforts (in addition to taking additional operational responsibility during the 2020 pandemic) for the nation's largest Pharmacy, DME, and Supply benefit management company, including our FinTech SaaS and our brick-and-mortar offerings, culminating in a nine-figure private equity purchase in 2021.

University of alabama at birmingham

Adjunct Professor

Jan 2016Jan 2018 · 2 yrs · Birmingham, Alabama Area

Your majesty

Managing Partner/Account Partner

Jan 2016Jan 2017 · 1 yr

  • Design and technology-focused agency that powers digital product and brand experiences for companies like MGM Resorts, Samsung, Rottefella, Netflix, adidas, BMW, Spotify, Bentley, General Mills/Nature Valley, and Red Bull. 200+ awards including Innovative Site of the Year, Cannes Lions, Jay Chiat Awards, JD Powers, The Webby Awards, CLIO Awards, Creativity Awards, Art Directors Club, AICP/MoMA permanent collection, The One Show, New York Festivals, Pixel Awards, Awwwards, The FWA, Commarts and Andy Awards.

U.s. senate campaign

Deputy Director of Communciations

Jan 2016Jan 2017 · 1 yr

  • Obtained key media placements in national and regional outlets such as The Huffington Post, NPR, Millennial Politics, and The Rachel Maddow Show generating an estimated 93.5 million impressions during the campaign while serving as the primary media contact.

Matrix, llc

Consultant, Government Relations

Jan 2015Jan 2017 · 2 yrs · Birmingham, Alabama, United States

Cengage learning

Product Strategy Lead

Jan 2015Jan 2016 · 1 yr · Boston, Massachusetts, United States

  • Responsible for product development, ultimately providing solutions to major problems faced by this multi-national, multi-billion-dollar education company. Worked in a team of three to design a product that garnered a 150-million-dollar investment and was ultimately brought to market as Cengage Unlimited.

Zala creative

Founder/Managing Partner

Jan 2011Jan 2016 · 5 yrs · Atlanta, Georgia, United States

  • Led project-based teams as large as 150 at one of the largest digital and e-commerce focused agencies in the South. Directly managed projects and accounts for Fortune 500 companies including high-profile brands such as Nike, GILT, Samsung, and Airbnb, while negotiating project contracts and maintaining a high-quality standard for work produced by the agency.

Education

Yale University

EMBA

University of Alabama at Birmingham

Sociopsychology

University of Alabama at Birmingham

Political Science

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