Jun 2021 – Jul 2022 · 1 yr 1 mo · Los Angeles, California, United States · Remote

• In my previous role at VSCO, I applied design thinking to discover business opportunities and shape new product strategies, specifically for video and creator monetization. I led projects that combined user research, market insights, and data analysis to inform user-centric decisions. My work included creating prototypes and working with UXR to test hypotheses to validate business recommendations.

Dec 2020 – Jun 2021 · 6 mos · Los Angeles, California, United States · Remote

• VSCO acquired my company, Trash. I led the product, design and user research teams, reporting to the VP Product. I translated product strategy into actionable tactics and successfully delivered features for a user base of 250 million creators (including during a viral moment when we went to #1 on the App Store). I was responsible for hiring, establishing new processes for execution (including increasing prototyping and experimentation), fostering cross-functional collaboration, and championing community management.

Jan 2018 – Dec 2020 · 2 yrs 11 mos · New York / Los Angeles · Hybrid

• I'm proud to be part of the 2% of women that raise venture capital – and part of an even smaller percent with a successful exit in consumer tech. I founded 'Trash' a community-focused video creation app that used AI to edit users' short videos. The company got acquired after three years of operation. During this journey, I played a pivotal role in creating the product strategy and design vision for the app (in addition to my business duties as a CEO). I co-authored a patent in automated video editing, secured millions of dollars in venture capital funding, hired an incredible high-performing team of six, and was honored with two National Science Foundation awards.

Sep 2017 – Dec 2017 · 3 mos · New York, NY · On-site

• After my role at Vine I took a short, much-needed break! Then, I got asked to be a visiting lecturer at Cornell Tech's brand-new campus with their new graduate program geared towards tech entrepreneurship. I guiding and mentored cross-disciplinary students (business, design and computer science) in developing products to tackle challenging problems for real-world companies. My role involved providing advice, mentorship, and critical feedback to help students rapidly prototype and work cross functionally to fulfill their course credit.

May 2016 – Jun 2017 · 1 yr 1 mo · New York, New York

• With my product design background, Vine's parent company (Twitter) hired me to reignite innovation in Vine's creative tools. Leading a 50-person team, we delivered product updates to a massive audience of 200 million monthly viewers. Amid challenging circumstances when Vine faced discontinuation, I met Twitter's executive team's needs, collaborating closely with executives and the Twitter corp dev team. During that difficult time of crisis containment, we mitigated risk by archiving all the Vines, shipped a Vine downloader and a camera-only version of the app (for creators who relied on it for their workflow), and a watch-only version of the website. I made the most of an unfortunate set of cards dealt to me by taking care of the community and team as well as possible, and putting their needs before my own.

Jul 2015 – Mar 2016 · 8 mos · New York, New York · On-site

• During my time at Drip (a startup backed by Expa), we got acquired by Kickstarter – a significant career milestone in M&A I had the opportunity to work on first-hand. As the leader of a cross-functional team of six, I rolled out a rebrand, spearheaded strategic iterations to expand the product beyond subscription-based artist content for music fans to more types of creators, and was responsible for our roadmap. I implemented new ways of working to be more hypothesis-driven and test product market fit with prototyping. In addition to my core duties, I engaged with investors and our music industry partners.

Dec 2014 – May 2015 · 5 mos · New York City

• While building This Is My Jam, we sustained our runway with client projects. During that time, I cultivated relationships with Viacom Music Group. They hired me to lead design for a new digital product development studio. In this role, I was responsible for concept development and prototyping of new digital products leveraging Viacom's character and show IP (MTV, VH1, and Logo). I worked closely with linear TV teams, video editors and writers, seeking inspiration from past hits and upfronts.

Feb 2012 – Oct 2014 · 2 yrs 8 mos · London, United Kingdom

• I led the creation of a groundbreaking song-sharing platform that leveraged the Echo Nests's ML for creating all hits, no filler playlists. In addition to my business responsibilities as co-founder, I also executed our branding, UX, web design and collaborated with developers on CSS. We swiftly gained popularity with music enthusiasts, DJs, and celebrities sharing over 2 million songs.

Oct 2011 – Apr 2013 · 1 yr 6 mos · London, United Kingdom · On-site

• In this role, I designed new consumer web apps to showcase The Echo Nest's machine learning capabilities for clients like I Heart Radio. This strategic initiative played a crucial role in eventual acquisition of The Echo Nest by Spotify. During our prototyping explorations', I co-created This Is My Jam. The project gained significant momentum, leading to its spin-off as an independent company. Rapid consumer adoption of This Is My Jam underscored the innovative culture we cultivated in our high-performing interdisciplinary team.

May 2007 – Feb 2011 · 3 yrs 9 mos · London, United Kingdom · On-site

• In 2007, CBS made a landmark acquisition by purchasing Last.fm for $280 million. As the design leader, I collaborated closely with the CBS team (including their TV, Radio and Media brands) to launch groundbreaking new online radio features and update and clarify the UX of the web app with a design refresh after rapid organic expansion as a startup. My role focused on managing the design team, sourcing and managing design agencies/freelancers, and iterating on the core user experience of Last.fm to ship new products and features for growth in close collaboration with product and engineering leaders.

Feb 2006 – May 2007 · 1 yr 3 mos · London, United Kingdom

• I was Last.fm's first designer, contributing to its high-growth journey from a startup to a $280 million acquisition by CBS. As a founding team member, I initiated design leadership for the global online radio and music recommendation service, ultimately leading a design team for 40 million users. This role granted me early industry access to collaborate with ML engineers, shape innovative design patterns, and contribute to the company's lasting impact on the music industry.

Jul 2004 – Feb 2006 · 1 yr 7 mos · Toronto, Canada Area

• In this agency role, I was responsible for adapting multi-national brand campaigns for the Canadian market and conceiving fresh campaign concepts, leveraging my graphic design and art direction skills. I collaborated with the creative director in recruiting and supervising our network of freelancers and suppliers. Additionally, I handled front-end web design for our digital campaigns. As a research-driven creative agency, I collaborated with the youth research team, using data to guide our creative choices.