Jyoti Singh

Brand Manager

Mumbai, Maharashtra, India4 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Expert in building women-focused wellness brands.
  • Proven track record in performance-led growth.
  • Skilled in blending storytelling with marketing strategies.
Stackforce AI infers this person is a Marketing Specialist in the Wellness industry with a focus on D2C growth strategies.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyContent StrategySocial Media Marketing

Other Skills

Brand CommunicationDigital MarketingMarketing SupportContent ManagementCommunicationCopywritingMarketing CopyMarketing ManagementSocial MediaResearchStrategyNutraceuticals

About

I build and scale women-focused wellness brand at Nutrizoe - operating at the intersection of brand, performance, and product. I currently lead end-to-end marketing across D2C and marketplaces, owning growth, positioning, and marketing P&L. From go-to-market strategy to campaign execution, influencer collaborations to performance optimization - I work across the full stack to ensure every lever compounds. My focus is simple: Build brands that don’t just look good but convert, retain, and grow. At Nutrizoe, I work on translating traditional wellness insights into modern, science-backed formats — making them easier to adopt for today’s consumer. Previously at Mosaic Wellness, I worked on Be Bodywise and Man Matters sharpening my ability to turn consumer insights into communication that moves both metrics and behavior. I’m especially interested in: • Building strong wellness categories in India • Blending storytelling with performance • Creating marketing systems, not just campaigns

Experience

Nutrizoe

Brand Manager

Sep 2024Present · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

  • As the Brand Manager at Nutrizoe, I lead marketing strategy and execution across digital and offline channels for our growing portfolio of wellness products tailored to maternal health and nourishment. My role is a mix of strategic thinking and hands-on execution - from shaping go-to-market plans for new launches to managing performance marketing campaigns across D2C, E-commerce and Quick Commerce platforms.
  • Key responsibilities include:
  • Developing and executing integrated marketing strategies aligned with brand growth goals
  • Driving D2C revenue through data-backed digital campaigns (Meta, Google, etc.)
  • Managing end-to-end content, creatives, and ad performance across marketplaces
  • Partnering with influencers, agencies, and talent networks to amplify brand voice
  • Leading customer retention efforts and nurturing brand loyalty
  • Overseeing ATL & BTL campaigns and creating all offline marketing collaterals
  • P&L ownership of e-commerce marketing spends with a strong focus on ROI, ACOS, and ROAS
  • Using analytics and competitor insights to constantly refine campaign strategy
  • This role allows me to blend creativity, consumer insights, and analytics into one dynamic brand journey.
Brand CommunicationBrand StrategyMarketing StrategyDigital MarketingMarketing SupportContent Management+1

Mosaic wellness

4 roles

Marketing Manager

Promoted

Apr 2024Sep 2024 · 5 mos · Mumbai, Maharashtra, India

  • Marketing Manager | Content Creator | Instagram, Threads, YouTube
  • Role & Responsibilities: Content creation, ideation, and management at Mosaic Wellness for Be Bodywise, boosting brand visibility and engagement.
  • 🔹Content Creation: Engaging visuals.
  • 🔹 Ideation: Innovative, on-brand ideas.
  • 🔹 Execution: Strategic content planning.
  • 🔹 Management: Community-building and platform expertise.
Content ManagementContent StrategyCommunicationCopywritingMarketing Copy

Assistant Marketing Manager

Promoted

Apr 2023Apr 2024 · 1 yr · Mumbai, Maharashtra, India

  • Assistant Social Media Manager | Content Creator | Instagram, Threads, YouTube
  • Role & Responsibilities: Content creation, ideation, and management at Mosaic Wellness for Be Bodywise, boosting brand visibility and engagement.
  • 🔹Content Creation: Engaging visuals.
  • 🔹 Ideation: Innovative, on-brand ideas.
  • 🔹 Execution: Strategic content planning.
  • 🔹 Management: Community-building and platform expertise.
Marketing ManagementSocial MediaSocial Media MarketingContent StrategyContent Management

Senior Marketing Executive

Nov 2022Mar 2023 · 4 mos · Mumbai, Maharashtra, India

Social Media Executive

Jan 2022Nov 2022 · 10 mos · Mumbai, Maharashtra, India

Unived

Marketing Executive

Aug 2021Jan 2022 · 5 mos · Mumbai, Maharashtra, India

Itcfsan

Intern

Jul 2021Jul 2021 · 0 mo · Mumbai, Maharashtra, India

Arogya nidhi hospital

Intern

Apr 2019May 2019 · 1 mo · Mumbai, Maharashtra, India

Education

Guru Nanak Khalsa College of Arts Science & Commerce

Master's of Nutraceuticals — Nutraceuticals

Jan 2019Jan 2021

Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

Bachelor of Science - Microbiology

Jul 2016May 2019

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