Apr 2025 – Present · 1 yr · On-site

• Scaled Amazon GMV by 13.3x through catalog optimization, competitive pricing, and full-funnel performance marketing.
• Drove 10x Flipkart revenue growth by optimizing CPC campaigns, improving listing quality score (LQS), and leveraging data-driven merchandising.
• Enhanced Amazon Account Health Rating from <200 to 640 (220% improvement), reducing ODR (Order Defect Rate) and improving Buy Box win rate across high-performing ASINs.
• Reduced Late Dispatch Rate from 40%+ and Seller Cancellation Rate from 45% to <1%, ensuring adherence to SLA benchmarks and maintaining Prime and Platinum seller status.
• Achieved 20% ACoS and 8% TACoS on Amazon Ads, through keyword harvesting, budget reallocation, and placement-level bid optimization.
• Boosted Flipkart ad campaign ROI from 8x to 13x, by deploying precision targeting
• Conceptualised and executed Testbook’s first-ever physical Book Fair stall at Bharat Mandapam (World’s Largest Book Fair)
• Secured GTIN exemption for “Testbook” branded SKUs, enabling rapid catalog onboarding without dependency on UPCs or EANs.
• Built and scaled Amazon Seller Flex infrastructure, including warehouse prep, API integrations, automated pick-pack-slip generation

Apr 2023 – Mar 2025 · 1 yr 11 mos · On-site

• Increased monthly sales on various marketplaces by 20%, highlighting continuous growth and effective marketplace strategy implementation.
• Reduced campaign costs for book purchases by over 57%, lowering from ₹210 to ₹46 per purchase, through meticulous campaign management and optimization.
• Created high-velocity product bundles (e.g., NTPC & ALP Exam Prep Combos), increasing unit economics and average order value (AOV) by 20–25%.
• Automated order processing workflow by integrating Ominichannel with Shopify and marketplaces, eliminating manual intervention and reducing fulfillment TAT
• Ran review acquisition campaigns using post-purchase automation and insert cards, resulting in a 50% increase in organic positive reviews—boosting organic rank and conversion lift.
• Migrated from Unicommerce to a more agile OMS, cutting fulfillment cost per order from ₹3.5 to ₹2.5, while resolving API sync errors that led to ₹50–60K in revenue leakage.
• Took complete in-house control of Flipkart & Amazon operations, including inventory sync, pricing strategy, campaign optimization, and catalog hygiene—leading to faster GTM execution and better CTR-to-conversion rates.
• Improved Shopify store UX and conversion rate optimization (CRO) by implementing AI-based search, sticky carts, and one-page checkout tools
• Boosted book sales by 266% in the first quarter by enhancing product visibility on new and existing platforms, showcasing a deep understanding of market dynamics and consumer behavior.
• Developed a lead generation funnel that effectively acquired leads at no cost for high-ticket courses by leveraging indirect leads through book sales in relevant categories, showcasing innovative marketing strategies and funnel management skills.

Apr 2022 – Mar 2023 · 11 mos · On-site

• Optimized key advertising campaigns using Google Ads and Meta Ads, achieving significant improvements in budget efficiency and user engagement.
• Partnered with cross-functional teams to enhance marketing strategies, leading to a 15% increase in campaign reach and more effective targeting.
• Developed impactful creatives for campaigns in collaboration with marketing and creative teams, ensuring alignment with brand objectives and consistently reducing creative fatigue.

Oct 2021 – Mar 2022 · 5 mos · On-site

• Streamlined operations processes, leading to a 30% improvement in workflow efficiency and reducing operational costs.
• Implemented new business process strategies that increased overall productivity by 20%.
• Coordinated with multiple departments to ensure seamless execution of operational initiatives.