Devin Pickell

Co-Founder

Chicago, Illinois, United States9 yrs 1 mo experience
AI Enabled

Key Highlights

  • Proven track record in driving website traffic growth.
  • Expert in combining creativity with data-driven strategies.
  • Strong background in SEO and content marketing.
Stackforce AI infers this person is a SaaS Growth Marketing Specialist with expertise in SEO and content strategy.

Contact

Skills

Core Skills

Content MarketingSeoYoutube MarketingCustomer Acquisition

Other Skills

Content StrategyFunnel OptimizationConversion OptimizationAI for SEOSearch Engine Optimization (SEO)ShopifySocial Media MarketingResearchAP StyleMarketingMicrosoft OfficeWordPressJIRAGoogle AnalyticsPublic Speaking

About

Growth practitioner with an eye for customer acquisition, content, and creative marketing. If you’re looking for a fresh take on Growth and someone who can lead your website to greener pastures, I’m your guy. ⭐️ Former Growth & SEO Manager at Privy, the leading email marketing app for SMB Shopify stores. ⭐️ Former Growth & SEO Manager at Nextiva, the fastest-growing bootstrapped business phone system in the U.S. ⭐️ Former Sr. Content & SEO Marketer at G2.com, the world’s largest software review platform. I bring high-impact ideas, strategies, and execution for growing website traffic and acquiring new users. I get in the weeds of your website data, analyze gaps and opportunities, and provide creative solutions. I work cross-functionally with Product, CS, and Sales teams to bring innovative marketing campaigns to life. Not your armchair Growth Manager. I’m your marketing team’s biggest advocate, and I’ll make sure we get the results we need.

Experience

9 yrs 1 mo
Total Experience
1 yr 5 mos
Average Tenure
1 yr 2 mos
Current Experience

Coinflow

Search Engine Optimization Consultant

Nov 2025Present · 6 mos · Hybrid

Swoogo

Growth Marketing Strategist

Jul 2025Present · 10 mos

YouTube MarketingAI for SEOContent Strategy

Creative little planet

Co-Founder

Mar 2025Present · 1 yr 2 mos

  • Creative Little Planet is a content collective on a mission to make unforgettable stuff that builds brands and drives serious growth. We blend sharp strategy with standout storytelling to create content that doesn’t just look good, it works hard. From launch plans to video marketing, we help brands find their voice, tell better stories, and grow with gravity.

Balsamiq

Growth Marketing Strategist

Mar 2025Present · 1 yr 2 mos · Chicago, IL

YouTube MarketingAI for SEOContent Strategy

Vitally.io

2 roles

YouTube Production & SEO

Jul 2024Oct 2025 · 1 yr 3 mos

Content & Off-site SEO

Jun 2023Oct 2025 · 2 yrs 4 mos

Nextiva

SEO & YouTube Advisor

Oct 2023Present · 2 yrs 7 mos

Grocers list

Content Strategist

Oct 2023Mar 2026 · 2 yrs 5 mos

Doineedseo.com

Owner - YouTube • Copywriting • SEO

Mar 2023Present · 3 yrs 2 mos · Chicago, Illinois, United States

  • I'm a seasoned B2B content marketer with 10+ years of experience working with fast-growth startups and large SaaS brands. My expertise is in copywriting, SEO, video production, and content strategy.
  • Some results for my clients include:
  • 🎥 YouTube Growth (Nextiva): Increased organic subscribers by 37% and views by 48% year over year.
  • 📈 SEO Success (Spedsta): Boosted qualified organic traffic by 80% in just six months, positioning them as a dominant player in NEMT software.
  • 📊 Content Marketing Wins (Dowdy’s Auto): Helped generate 550+ new appointments in six months through a revamped content and CRO strategy.
  • Clients consistently praise my ability to combine creativity with data-driven strategy, delivering results that others don’t. Whether it’s improving SEO, growing YouTube audiences, or streamlining content creation, I know how to make an impact.
Content StrategyFunnel OptimizationContent MarketingYouTube MarketingSEO

Privy

Growth Marketing Manager

Oct 2021Mar 2023 · 1 yr 5 mos · Boston, Massachusetts, United States

Search Engine Optimization (SEO)Conversion OptimizationShopifyCustomer AcquisitionYouTube MarketingSEO

Nextiva

Growth Marketing Manager

Jul 2020Oct 2021 · 1 yr 3 mos

  • Lead the offsite SEO strategy. Managed a fully remote team and crafted link-building strategies. Added more than 2,100 referring domains to Nextiva.
  • Increased rankings for the most competitive keywords in the VoIP and UCaaS industries. Saw a 116% YoY increase in organic keywords ranking in #1-#3 spots on Google.
  • Lead the record growth of the Nextiva YouTube channel. Saw a 132% YoY increase in subscribers and a 90% YoY increase in organic and referral video views.
  • Managed relationships with brand partners and external vendors, including one of the most influential consultants in the business phone industry.
  • Lead the full execution of our 'Unified Communications Readiness Assessment' lead magnet quiz, targeting larger phone line size deals.

G2

2 roles

Senior Content Marketing Specialist

Feb 2020Jul 2020 · 5 mos

Content Marketing Specialist

Jul 2018Feb 2020 · 1 yr 7 mos

  • My role as a specialist is to write about content marketing, analytics, SEO, as well as topics like big data, artificial intelligence, and chatbots. This content funnels to specific software categories on G2. Since August 2018, I have more than 900,000 views on my articles.
  • As part of the onsite SEO team, I develop topic clusters for the editorial team and conduct keyword research. I also lead our content pruning efforts for FY21.
  • I track our team’s content performance via Google Analytics and create dashboards using Google Data Studio. I report about trending articles in our weekly standups.
  • I guest post on other websites and drive high-domain backlinks to my content using email outreach and Ahrefs. This helps build brand and community for G2.
  • Tools I used:
  • HubSpot
  • Ahrefs
  • Asana
  • Confluence
  • Google Sheets/Excel
  • Google Analytics
  • Google Data Studio

Sphere software

Content Marketer

Sep 2017Jul 2018 · 10 mos · Greater Chicago Area

  • Sphere Software builds mobile apps and outsources development services. My role was to market those services through our Web content.
  • I wrote weekly blog posts, designed infographics, scheduled and monitored social media posts, and worked with clients to produce content for our case studies.
  • Tools I used:
  • Photoshop
  • GIMP
  • G-Suite
  • Atlassian Jira & Hipchat
  • Slack.

Jerry thomas public relations

Digital PR Specialist

Mar 2016Sep 2017 · 1 yr 6 mos · Greater Chicago Area

  • I was contracted to provide strategic communications counsel for select clients at JTPR. Wrote copy for marketing materials, managed client social media, designed social media graphics, and pitched to the media.
  • Some of the tools I used for this role include: Photoshop, GIMP, G-Suite, Mail Chimp, and Hootsuite.

Around media group, llc

Lead Writer

Oct 2015Jun 2016 · 8 mos · Greater Chicago Area

  • Around Media Group (AMG) was my first job as a journalist while in college. At AMG, I covered news and event stories in Chicago's Western suburbs such as Berwyn, Oak Park, Forest Park, etc. Getting my feet wet as a journalist was exciting, as writing has always been one of my biggest passions.
  • In addition to writing, I also recruited members for our editorial team once site traffic and social media presence increased. AMG also provided me with a strong working knowledge of Word Press and Yoast SEO analytics.

Education

Northeastern Illinois University

Bachelor of Arts (B.A.) — Communication and Media Studies

Jan 2015Jan 2017

Oakton College

Associate of Arts (A.A.)

Jan 2012Jan 2014

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