Linus Lim

Digital Marketing Specialist

Singapore, Singapore6 yrs 1 mo experience

Highly Stable

Key Highlights

Over 6 years of experience in content marketing.
Expert in end-to-end content strategy.
Proven track record of generating measurable ROI.

Stackforce AI infers this person is a Fintech content strategist with expertise in digital marketing and demand generation.

Contact

Skills

Core Skills

Content StrategyDemand GenerationCro ManagementCopywritingLifecycle MarketingSeo

Other Skills

ActiveCampaignAsanaCRMCanvaContent Management Systems (CMS)Content MarketingDigital MarketingEmail MarketingFacebook MarketingGoogle AnalyticsGoogle DocsIntegrated MarketingInternet MarketingKeyword ResearchMarketing Campaigns

About

I’m a content strategist who believes great storytelling and smart data can move brands forward. With over 6 years of experience in content marketing and digital strategy across tech and fintech sectors, I’ve helped brands grow their organic reach, strengthen brand voice, and generate measurable ROI from content. I specialise in end-to-end content strategy, from ideation and production to optimization and performance analysis. My approach blends audience insights, SEO best practices, and creative storytelling to craft content that resonates and converts.

Experience

Flipster

2 roles

Content Manager

Promoted

May 2025 – Oct 2025 · 5 mos

Developed and executed integrated marketing and go-to-market campaigns (website, blogs, newsletters, email campaigns, social media, paid channels) to support demand generation, pipeline growth, investor education, and brand trust.
Owned key parts of the funnel, defining and tracking KPIs (traffic, engagement, conversions, retention) and providing data-driven insights to refine campaigns for improved ROI.
Designed and optimized content experiments (subject line tests, content variants, messaging angles) that informed campaign performance and user engagement strategies.
Produced thought leadership content (press releases, industry reports, case studies) to establish the company as an industry authority in fintech and digital assets.
Built and managed editorial calendars ensuring timely delivery of SEO-optimized articles, landing pages, campaign copy, and educational guides.
Leveraged AI-driven tools and analytics platforms (e.g., Google Analytics, AppsFlyer, Contentful, ChatGPT) to optimize workflows, personalize messaging, and measure effectiveness.
Partnered with cross-functional stakeholders including product, business development, design, and data teams to deliver cohesive messaging and integrated go-to-market campaigns across APAC.
Managed and grew online communities (Facebook, Telegram), strengthening brand presence, driving user engagement, and supporting retention efforts in competitive fintech spaces.
Supervised content contributors and freelancers, ensuring consistency of voice, regulatory compliance, and alignment with broader growth objectives.
Produced multimedia content (infographics, videos, podcasts, webinars) to support demand generation, user education, and customer lifecycle engagement.

Google AnalyticsDemand GenerationSearch Engine Optimization (SEO)Content StrategyContent Management Systems (CMS)CRO Management+12

Editorial Content Lead

Feb 2022 – May 2025 · 3 yrs 3 mos

Ascend digital pte ltd

Copywriter

Feb 2021 – Mar 2022 · 1 yr 1 mo

Crafted conversion-focused copy (video scripts, ad creatives, landing pages, email campaigns) tailored to drive acquisition and engagement.
Supported lifecycle marketing by managing segmentation, drip campaigns, and retention strategies with CRM tools (ActiveCampaign, Keap/Infusionsoft).
Collaborated with the media buying team to drive acquisition campaigns, leveraging marketing funnels and applying A/B and split-testing strategies to improve CRO.
Identified upsell and cross-sell opportunities to increase customer lifetime value, contributing to measurable growth outcomes.
Achievements:
Assisted the company and our clients in generating multiple 8 figures in sales in a single year and increased the lifetime value of customers by 8%

CopywritingCRMCRO ManagementLifecycle Marketing

Pracfuel academy

Content Writer

Jul 2019 – Dec 2020 · 1 yr 5 mos

Managed editorial calendar and publishing workflow across multiple channels (blog, social, newsletter, PR).
Oversaw SEO content initiatives that resulted in top-ranking keywords for industry terms and a sustained rise in inbound traffic.
Conducted competitor and keyword research using Ahrefs, SEMrush, and GA4 to optimize existing content and discover new growth opportunities.
Delivered data-driven content strategies that improved organic visibility and lead quality.

SEOContent StrategyKeyword Research

Coassets ltd.(asx:ca8)

Internship Program

Jun 2018 – Jul 2018 · 1 mo · Singapore

AXA DHG - CoAssets Internship
Gained valuable knowledge on Tax Planning, Power of Attorney, Communication Systems, Financial and Fintech Literacy, Fintech and Crowdfunding, Financial Analysis of Portfolio
Implemented and conducted financial analysis of a case study's portfolio