Jun 2024 – Present · 1 yr 11 mos

Jul 2022 – Apr 2024 · 1 yr 9 mos

• https://techcrunch.com/2023/10/24/signos-series-b/

Apr 2022 – Jun 2022 · 2 mos

Oct 2021 – Present · 4 yrs 7 mos

• Are you a Product Manager in Health-Tech interested in learning from and helping your peers?
• Join us at one (or more) of our weekly sessions. Our regulars include APMs through CPOs.
• Learn more here: https://forms.gle/QTKYCMunzUn4Cr2u7

Oct 2021 – Apr 2022 · 6 mos

• Acquired by EightSleep
• Personalized health coaching based on your wearable data across sleep, metabolic health, exercise, and lifestyle.
• Optimize your health today. Have many more tomorrows.
• www.span.health
• Not sure which wearable is right for you? Let's chat!

Sep 2021 – Sep 2022 · 1 yr

• On Deck Health (ODH) is a continuous community for people to come together to build, join, or invest in revolutionary health tech startups.
• https://www.beondeck.com/health
• Consulting early-stage companies on Product questions regarding:
• Build/buy decisions for early infrastructure
• Onboarding/activation flows to reduce time-to-user-value
• Built prototypes with wearables to improve stress mindfulness and to deepen emotional bonds in remote calls

Aug 2021 – Oct 2021 · 2 mos

• Embedded within Marketing Team to focus on Growth throughout company's successful acquisition process; acquired by GAIA (NASDAQ)
• Co-led launch of A/B testing via Optimizely; UXR-based experiment led to 15% greater likelihood of trial sign-up
• Executed analysis across product analytics, user research, BI, and brand identity to refine PPC agency strategy to focus on newly identified high LTV:CAC target niches, increasing quality acquisitions 11%
• Built new KPI based on new-user pain points; led team in new campaigns to grow activation ~10% and KPI by 20%
• Optimized retention flow with behavioral science techniques to improve cancellation deflect/save rate by 75+%
• Drove 65% increase in referral pipeline by identifying journeys of engaged users previously unaware of incentive
• Created new user subscription offer and financial model, exceeding top promotion revenue by projected 45%

Feb 2021 – Aug 2021 · 6 mos

• Launched user research system, PMed features and infrastructure upgrades, and guided cultural shifts
• Led full revamp of Search/Browse experience across web/mobile, powering new content analytics, targeted marketing, and personalization; unblocked critical UX upgrades, including 50% decrease in No Search Results
• Built company’s first user research system, leading 100+ customer engagements and email/in-product surveys
• Piloted company’s first shift from Waterfall to Agile with new marquee feature (group video yoga, requiring new API work), working closely with executive stakeholders to position as key differentiator during fundraising
• Drove Amplitude implementation and training; guided cultural shift in data-informed, test-driven decisionmaking
• Unsiloed Design from Product/Eng, tripling UX Design/Research capacity; started Product Trios to empower Eng
• Recruited internal team of 6 to undergo UX training to expand/upskill teams involved in product development

Oct 2020 – Feb 2021 · 4 mos

• Improved cross-functional communication, refined product development lifecycle, and built user advocacy function
• Introduced and led new discovery strategy for new marquee feature; tested prototypes to shorten iteration cycles and identify MVP candidates; expedited delivery by estimated 9 months and drove new product vision
• Identified blocker to premium user purchases through user research, leading to reprioritized backlog and driving additional 13% in monthly sales revenue with 64% increase in purchases over $1000 to date
• Launched first user voice advocacy across company; created feedback group of 3000 highly engaged members to help identify UX pain points, beta test new features, and guide company understanding of user problems
• Created new company-wide cross-functional syncs, growing informal collaboration from <1/month to 1+/week
• Built competitive analysis and innovation updates on trends and best practices, building culture of curiosity
• Headed squad of team leads across Marketing, Design, and CS to unify and streamline GTM processes

Apr 2021 – Present · 5 yrs 1 mo

Feb 2020 – Oct 2020 · 8 mos

• Pollinator habitats
• Climate-positive regenerative farming methods
• Managed 30 acres of organic fruit/nuts, alley cropped CBD hemp, bulk vegetables, and a biodiversity system to produce nourishing crops

Mar 2019 – Dec 2019 · 9 mos

• Regenerative agriculture
• Metabolic health, food as medicine, and soil/plant/animal/human/ecosystem microbiomes
• Rural community development
• Rural health systems
• Bridging rural/urban divide

Sep 2017 – Apr 2018 · 7 mos

May 2017 – Aug 2017 · 3 mos · New York City Metropolitan Area

Sep 2016 – Mar 2017 · 6 mos · New York City Metropolitan Area

Nov 2014 – Dec 2019 · 5 yrs 1 mo · New York City Metropolitan Area

• Today’s offices are not aligned with our biology—and they're hurting our work and wellbeing.
• Pinecone fosters your team’s health and productivity by crafting nurturing offices and cultures.
• www.openpinecone.com

Jan 2014 – Nov 2019 · 5 yrs 10 mos · Greater New York City Area

Nov 2013 – May 2015 · 1 yr 6 mos

• Product: The Lower Manhattan business district (formerly FiDi/Financial District)
• Stakeholders: Folks who live, work, and play in the district; property-owners
• Rebranded region as tech hub, building community as notable tenancy grew; co-built 15+ events for 4200+ guests
• Led ideation-launch of local B2B/B2C perks; partners included One Medical Group, Delivery.com, and Citi Bike

Oct 2013 – Jan 2015 · 1 yr 3 mos

May 2013 – Apr 2015 · 1 yr 11 mos · http://www.bizvsdev.com

• A weekly-ish podcast with tangents on business, development, and business development

Apr 2013 – Oct 2013 · 6 mos

• Product: A new computer science, robotics, and e-textiles curriculum for public schools
• Stakeholders: Department of Education, princi-pals, curriculum designers, teachers, students, and local tech industry
• Coordinated team of seven in design, development, launch, and support of software engineering pilot program for 43 teachers with more than 1,000 students in 20 NYC public schools ($1M budget)
• Independently led and represented program after resignation of Director of Software Engineering Education (June – August)
• Developed four-year roadmap proposal to scale program and develop education/industry ecosystem in NYC
• Organized teacher professional development and maintained program’s learning management system

Mar 2013 – Apr 2013 · 1 mo

Oct 2012 – Feb 2013 · 4 mos

May 2012 – Oct 2012 · 5 mos

Feb 2012 – May 2012 · 3 mos · New York City Metropolitan Area

Nov 2011 – Dec 2012 · 1 yr 1 mo

Jan 2011 – Jan 2014 · 3 yrs

May 2011 – Sep 2011 · 4 mos · New York City Metropolitan Area

Jun 2010 – Aug 2010 · 2 mos · New York City Metropolitan Area

Nov 2009 – Feb 2012 · 2 yrs 3 mos · Greater New York City Area; Los Angeles, CA

Nov 2009 – May 2010 · 6 mos · New York City Metropolitan Area

Oct 2009 – May 2011 · 1 yr 7 mos · New York City Metropolitan Area

Jul 2007 – Aug 2007 · 1 mo · New York City Metropolitan Area