Carl Hendy

Co-Founder

Australia16 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of SEO and ecommerce expertise
  • Advised top global brands and investment groups
  • Founded and scaled a successful SEO agency
Stackforce AI infers this person is a seasoned SEO and digital marketing expert with a strong focus on e-commerce and strategic advisory.

Contact

Skills

Core Skills

SeoE-commerce

Other Skills

Organic SearchClient ManagementProduct MarketingDigital MarketingSEMOnline MarketingAffiliate MarketingGoogle AnalyticsConversion OptimizationOnline AdvertisingSearchLink BuildingPPCWeb AnalyticsGoogle Webmaster Tools

About

20+ years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on SEO strategies for BlackRock, British Airways, Aviva, Groupon, John Lewis, O2, Eventbrite, Marks & Spencer, Audley Travel and BetFair. Carl has competed within the most competitive search verticals such as finance, travel, fashion, iGaming, and health. Acted as an advisor to a number of global Venture Capital and Private Equity companies, helping support their company portfolios for organic growth through due diligence assessments and strategic guidance. Previously held roles as Co-Owner, Strategist, and Board Member at Reddico Digital, which was acquired by the SideShow Group in November 2021. He has also served as Global Head of SEO for the UK's largest SEO agency and as VP of SEO for the largest independent digital marketing agency in Europe. Focuses on implementing long-term, scalable SEO strategies across multiple languages and territories. Carl's experience ranges from complex ecommerce websites to heavily regulated industries, marketplace growth, and startup environments.

Experience

16 yrs 6 mos
Total Experience
4 yrs 11 mos
Average Tenure
12 yrs 1 mo
Current Experience

Audits.com

Founder

Jun 2024Present · 1 yr 11 mos

  • Trusted SEO Partner for Brands, Investors
  • Past & present clients include: BlackRock, IG, British Airways, Aviva, John Lewis, O2, Eventbrite, Groupon, Marks & Spencer, NAP Group, Audley Travel, and BetFair.
SEOOrganic Search

Reddico

Co-Owner / Board Director (acquired/exit)

Mar 2020Aug 2023 · 3 yrs 5 mos · United Kingdom

  • Co-owner of Reddico Digital.
  • Acquired by Sideshow Group in 2021.
  • Became a Certified B Corp.
  • Donated £140,000+ to charitable and environmental causes.
  • Named one of the UK’s Best Workplaces by Great Place to Work.
  • Built a strong SEO reputation for technical expertise and client management.
  • 20k+ backlinks / press coverage acquired inhouse.
  • Scaled to a 40-person remote-first team.
  • Won Best Small and Largest SEO Agency in Europe awards.
  • 150k trees planted.
SEO

Carlhendy.com

Advisor and Investor in Ecommerce, SEO and Digital Strategy

Apr 2014Present · 12 yrs 1 mo

  • Trusted advisor to global brands, founders and investment groups, specialising in ecommerce, product strategy and SEO.
  • Board advisor to multiple high-growth companies.
  • Actively building and investing in digital assets and online businesses.
E-commerceSEO

Forward3d

VP SEO

Oct 2013Apr 2014 · 6 mos · London, United Kingdom

SEO

Ayima search marketing

Global Head of Search

Oct 2009Sep 2013 · 3 yrs 11 mos · London, United Kingdom

SEO

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