Jul 2024 – Mar 2026 · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

• 1. Led end-to-end UX design for Plum’s Cultpass integration, simplifying decision flows, accelerating checkouts and reducing friction with 1-click fulfillment. Resulted in ₹100.6L GMV and ₹16L revenue since launch.
• 2. Leading Plum’s first retail health experience, redefining plan comparisons, fallback logic and quote customization for solo buyers. Optimized flow resilience despite insurer-side API instability.
• 3. Designed an urgent-use, Android-optimized flow to book ambulances via Plum app, focused on speed, location accuracy and insurance tie-ins.
• 4. Created a self-serve flow for users to add family members mid-policy. Resulted in a 40% reduction in HR support queries.

Feb 2023 – Jul 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• 1. Redesigned claim workflows, improving resolution efficacy by 22%. Launched a predictive RTO model, reducing return rates and saving up to 40% in client-side costs.
• 2. Conducted field interviews and built the first version of Delhivery’s hyperlocal driver app, focused on real-time task tracking and mobile-first usability.
• 3. Owned and scaled internal design systems to support 4+ tools, streamlining design delivery and
• engineering handoff.
• 4. Revamped dense dashboards into mobile-responsive card-based layouts with filterable
• actions and clear interaction affordances.

Sep 2022 – Feb 2023 · 5 mos · Bengaluru, Karnataka, India

• Pioneered the UI/UX design for Lenskart's new business vertical, OJOS Wear
• Crafted an engaging online e-commerce platform for eyeglasses and sunglasses
• Curated featured collections monthly, targeting Gen Z consumers with a youthful, bold design language
• Designed for desktop and mobile websites, as well as Android/iOS apps
• Leveraged animations, microinteractions, and AR filters to enhance product experience

May 2021 – Sep 2022 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Design owner of the new business vertical - OJOS Wear. Worked on the
• project from scratch.
• Conducted user research, interviews, creating personas, storyboards
• journey maps, user flows and information architecture.
• Designed the product solution for multiple platforms (Web, Android, iOS).
• Enhanced the product experience with animations, microinteractions, AR
• filters and additional features.
• Additional work included - handling social media, video and graphic
• content creation, writing web-optimised content for the platform, handling
• merchandises, tracking website traffic and conversion and heading a team
• of interns occasionally.

Apr 2021 – May 2021 · 1 mo

• Illustrate design ideas using storyboards, process flows and sitemaps.
• Develop UI mockups and prototypes that clearly illustrate what the website and app would look like.
• Identify and troubleshoot UX problems (e.g. responsiveness).
• Conduct layout adjustments based on user feedback.

Feb 2021 – Apr 2021 · 2 mos

Aug 2020 – Feb 2021 · 6 mos · Coimbatore, Tamil Nadu, India