Steve Taylor

CEO

Singapore, Singapore23 yrs 10 mos experience
Highly Stable

Key Highlights

  • Scaled game development teams from 5 to 50.
  • Launched Unity Distribution Portal generating $15M+ in revenue.
  • Shipped multiple award-winning mobile games.
Stackforce AI infers this person is a seasoned expert in Video Games and Digital Media with a strong focus on Product Management and Business Development.

Contact

LinkedIn

Skills

Core Skills

Business DevelopmentProduct StrategyProduct ManagementStrategic PartnershipsDigital DistributionMobile Games

Other Skills

Video GamesExecutive LeadershipGame DevelopmentAdvertisingValue-Added Services (VAS)Project ManagementMarketingAd TechWeb3Software as a Service (SaaS)Business StrategyStart-upsMonetizationAgile MethodologiesAnalytics

About

I help production and marketing teams ship games and products within budget. Many of the teams i worked with were struggling with: - Building features and content that didn’t make an impact due to misaligned priorities - Chaotic development cycles as teams grew without process maturity - Messy data that led to flawed decisions and missed opportunities - Rushed launches, unrealistic goals, and unclear direction that put the project at risk - Inefficient collaboration with outsource partners that led to work wastage and delays - Poor stakeholder management that led to weak business buy-in and insufficient marketing support And so I’ve supported them with - Building and growing their development team - Improving their development practices - Measuring and maximizing product impact - Hardening their roadmaps and budgets - Structuring development with outsource partners - Improving leadership practices and decision making The projects I’m proud of include: - Published FIFA, Need For Speed, The Sims, Plants vs Zombies on the app stores, increasing SEA revenue x3 - Built a Unity product and orchestrated its global launch in the Unity ecosystem, helping game developers earn 12% more revenue from Android - Shipped a mobile free-to-play MOBA game from pre-production to launch in 18 months to a 4.2 star rating - Led a content creation team to scale ad network operations x400, and won awards for best campaign creative - Scaled multi-located development teams x10 via hiring and outsourcing, shifting from chaotic deliveries to 95% sprint completion Currently I help studios in SEA / ANZ with external development, and I mentor indies. If you need to expand your production capacity or find specialized skills that you dont have in-house, connect and we will see how I can help.

Experience

23 yrs 10 mos
Total Experience
2 yrs 7 mos
Average Tenure
1 yr 9 mos
Current Experience

Transperfect games

BD Director, External Development

Jul 2024 – Present · 1 yr 9 mos · Singapore

  • Helping game studios in SEA & ANZ ship faster through outsourcing.
  • Game development & porting
  • Art (concept / 2D / 3D / animation / VFX)
  • Localization in 70+ languages
  • Testing (functional / compliance / localization QA)
  • Audio and Voice-Over
  • Player support
  • Community management
  • We work with renowned publishers like EA, Capcom, 2K across game genres, engines, and platforms.
  • Our flagship studios Technicolor Games and Bear Down received multiple accolades for their work.
  • https://gaming.transperfect.com/
  • https://technicolorgames.com/
  • https://beardownstudios.com/
Business DevelopmentVideo Games

Affyn

Chief Product Officer / Head of Studio

Jun 2022 – Dec 2023 · 1 yr 6 mos · Singapore

  • Led a game development studio that shipped mobile free-to-play game Buddy Arena (MOBA).
  • Scaled capacity from 5 to 50 (2 internal teams + 5 vendors), setting up pipelines to ship the game on the app stores in 18 months
  • Implemented processes that improved sprint completion to 95%, and built an invested team with <5% attrition
  • Led data implementation across products that informed launch approvals, targeted growth efforts, and marketing ROI efficiency
  • Shipped game-centric web3 products and NFT collections that scaled audience x6 and increased token price x4
Executive LeadershipProduct Strategy

Unity technologies

Head of Product

Apr 2018 – May 2022 · 4 yrs 1 mo · Singapore

  • Built, launched and ran a Unity service that broadened and simplified mobile game distribution.
  • Led a global team to drive product development, go-to-market, and growth of the Unity Distribution Portal, distributing 1000 games and generating $15M+ in game developer payouts in its first year
  • Integrated 10 app store partners (Huawei, ONE store, Samsung..) to help game developers increase their Android revenue by 12%
  • Scaled a dev team in China from 3 to 20, implementing agile methodologies to shift from chaotic deliveries to 95% sprint completion
Product ManagementMobile Games

Ksubaka

Head of Product & Content Creation

Jan 2014 – Dec 2017 · 3 yrs 11 mos · Singapore

  • Built, scaled and operated a digital media network that engaged millions of consumers though play.
  • Led a tech/media/creative team of 30 that scaled operations from 1 to 20 retail networks, 80 to 8000 screens, 1 to 8 concurrent clients, 50k to 20M monthly engagements (x400), and won ‘best experiential campaign’ awards (Milka launch in China / Mondelez)
  • Led creative production (Unity games) and scaled capacity x8 via outsourcing and tooling, allowing BD team to sell x3 more campaigns
  • Built a platform back-office tool that helped improve network uptime by 25% and reduce campaign deployment from 2 weeks to 2 days
  • Managed brand advertisers (Coca-Cola, P&G, Unilever, Heineken, L’Oreal, Mars, Mondelez..) & media agencies (Ogilvy, Mindshare, DDB..) throughout the campaign lifecycle, with an 75% conversion on pilots
AdvertisingProduct Management

Electronic arts

Head of Sales & Marketing - Mobile, SEA

Apr 2011 – Dec 2013 · 2 yrs 8 mos · Singapore

  • Oversaw distribution and publishing of the EA Mobile portfolio (EA, Chillingo, Popcap) in SEA.
  • Franchises included FIFA, Need For Speed, The Sims, Battlefield, Monopoly, Plants vs Zombies, The Simpsons, Tetris, Bejeweled
  • Oversaw the transition from legacy telco channels to the Google Play and Apple app stores, growing revenue by 200% over 3 years
  • Closed a global distribution deal with developer Herocraft, increasing EA’s top-line revenue by 40% in SEA telco channels
Strategic PartnershipsMobile Games

Miyowa

Director Of Business Development, APAC

Aug 2009 – Mar 2011 · 1 yr 7 mos · Singapore

  • Miyowa aggregated the leading SN / IM platforms of the time (Facebook, Windows Live Messenger, Yahoo! Messenger, Gtalk, Twitter) in a white-label mobile client that was deployed for telco operators.
  • Ran business and product operations in Asia-Pacific.
Business DevelopmentValue-Added Services (VAS)

Blast interactive

Founder

Feb 2009 – Mar 2011 · 2 yrs 1 mo · Singapore

  • Digital entertainment outfit focused on localizing and publishing western mobile games in Greater China.
Digital DistributionMobile Games

In-fusio

2 roles

Managing Director APAC

Jan 2007 – Dec 2008 · 1 yr 11 mos · Singapore

  • In-Fusio was a global mobile game publisher with properties licenced from Microsoft, Canal+, Viacom.
  • Ran business development and operations across Asia-Pacific.
Digital DistributionMobile Games

Project Manager / Pre-Sales

Dec 2001 – Jul 2005 · 3 yrs 7 mos · Shanghai, China

  • In-Fusio pioneered mobile gaming in the very early 2000's with its ExEn technology.
  • Rolled out and ran China’s first downloadable and connected mobile gaming service for China Mobile, China Unicom, Sina.
Mobile GamesProject Management

Eu-china managers training programme

Participant

Sep 2000 – Nov 2001 · 1 yr 2 mos · Beijing, China

  • Training programme jointly led by the China Ministry of Foreign Trade and the European Union, preparing European managers for business in China, featuring:
  • intensive Mandarin course (1 year at Beijing Foreign Studies University; HSK Level 3 Grade A)
  • MBA modules from CEIBS (China-Europe International Business School)

Alcatel mobile

Software Engineer

Apr 1999 – Jun 2000 · 1 yr 2 mos · Paris (France) and Shanghai (China)

  • Took part in the development of Alcatel’s flagship OneTouch500 mobile phone (SIM Toolkit feature).

Education

Reforge

Mar 2021 – Mar 2023

Beijing Foreign Studies University

Diploma (EU-China Managers Training Programme)

Jan 2000 – Jan 2001

ENSEIRB-MATMECA - Bordeaux INP

Engineering degree (MSc)

Jan 1995 – Jan 1998

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