Dec 2025 – Present · 4 mos · Remote

• Selected as a Deal Partner at Boardy Ventures. Boardy is an AI super-connector that has already spoken with:
• 8,000+ founders (raising $20B+)
• 1,000+ investors (managing $1T+ in capital)
• Becoming a Deal Partner is selective, and it means I can personally refer founders to Boardy Ventures for funding consideration.

Feb 2024 – Present · 2 yrs 2 mos · Remote

• Boardy helps entrepreneurs and leaders create the best connections thanks to the power of AI. Proud to be one of the first connectors.

May 2025 – Mar 2026 · 10 mos · Remote

• Led the development of a pioneering AI-driven venture for SMEs in Latin America, overseeing the entire process from inception to launch. Responsible for customer discovery, validation, and execution within InnovArise's venture studio framework. Directed company design, continuous testing, research, and iterative improvements tailored to small and medium businesses. Managed a multidisciplinary team through exploration, incubation, and early acceleration phases, with accountability for securing paid pilots, shaping go-to-market strategy, and leading pitch and case development to position the venture for funding. Personally developed the initial MVP, a multi-modal, voice-enabled agentic workflow integrated within WhatsApp. Secured initial funding of $ 150,000 USD to advance the startup into the build-to-validate phase. Achieved confirmed customer traction with paying clients and devised a strategic plan to transition into the build-to-automate phase.

Aug 2024 – Jul 2025 · 11 mos · Remote

• A 12-month support with an extensive 12-week data-driven accelerator program.
• Access to funding opportunities, expertise, mentorship, daily office hours, exclusive networking opportunities, and a personalized, automated experience, all while working alongside a dedicated team.

Jul 2024 – Present · 1 yr 9 mos · Remote

• I assist startups, scale-ups, and medium-size brands in the AI, VR, and generative art spaces to adopt and integrate cutting-edge technologies. As the founder of Blackcube Labs, I offer deep insights and strategic advice on building and managing AI-driven products and services, fostering community engagement, and driving growth through innovative digital strategies.
• Our laboratory fosters creativity, experimentation, and cutting-edge development, ensuring impactful and ethical AI implementations.
• We have a dedicated team of AI specialists, engineers, and automation experts, as well as a strong group of top-tier advisors. Everyone shares our mission and vision of democratizing AI to boost productivity and creativity, while placing humans at the center in the most responsible way possible.

Feb 2024 – Jul 2024 · 5 mos · Remote

• Artisse AI, a company recognized by KPMG & HSBC as one of the top 10 fastest-growing Emerging Giants in Asia, is a leader in utilizing disruptive AI and blockchain technologies to reshape traditional industries.
• By combining leading generative AI technology, a global licensed talent pool, and finished art services, Artisse can deliver hyper-realistic imagery at scale. The company has also developed the world's first AI-driven photography app, which allows users to create entirely new and personalized photos instantly. Since its launch, the app has been ranked as the top new photo app in 20 countries and featured in TechCrunch, Daily Mail, and Forbes.
• As a strategic growth advisor to Artisse, I help them with business development in several industries and sectors, focusing on leveraging image AI to bring a transformative edge to conventional practices.
• If you would like to discuss any opportunities in your company, please feel free to reach out to me.

Sep 2023 – Dec 2024 · 1 yr 3 mos · Remote

• A one-stop agency for AI-enabled digital marketing, immersive experiences and digital collectibles.
• Your trusted guide through the evolving landscape of emerging tech and digital marketing strategies that convert customers.
• Role description:
• Embraced the role of an Exclusible Ambassador with a focus on Web3 Marketing, Metaverse immersive experiences and Gaming Partnerships
• Engaging with a community of forward-thinkers and innovators at Exclusible, driving the narrative of digital evolution through strategic business development initiatives
• Entrusted with fostering brand activations, cultivating game partnerships, and orchestrating marketing endeavors executed by the savvy team of digital experts at Exclusible that resonate with the tech-advanced audience and forward-looking brands
• A journey of continuous learning, networking, and contributing to a cause reshaping the digital landscape.
• Key responsibilities include business development, devising potent Web3 marketing strategies, and establishing robust gaming partnerships; actively participating in weekly meetings, live events, and community engagements to nurture a culture of innovation and collaborative growth in the Exclusible Ambassador Program.

Jun 2023 – Nov 2023 · 5 mos · Delft, South Holland, Netherlands · Hybrid

• Videowindow is an innovative Dutch technological start-up revolutionizing how we perceive architectural spaces. Videowindow transforms glass façades into media devices and entertainment experiences using procedural generative AI, creating a unique blend of aesthetics and functionality. VideowindoW is a company shaping the future of AI applications in the real world.
• As the Chief Marketing Officer and Senior Business Developer, I play a pivotal role in shaping the company's growth and innovation strategies. I lead the team in driving marketing activities and business development, ensuring our efforts are data-driven and customer-focused.
• One of my key responsibilities is developing and implementing robust sales funnel strategies, optimizing marketing activities within different target audiences, and fostering strategic partnerships. I leverage my expertise in AI, digital marketing, and product leadership to align our go-to-market strategy with the company's vision and market opportunities.
• In addition to marketing and business development, I am actively involved in product development. I work closely with our tech team to ensure our offerings are not only technologically advanced but also cater to the needs of our customers.
• Stakeholder management is another crucial part of my role. I participate in Investor Board Meetings, leading discussions on sales and marketing, and work to build strong relationships with our customers, partners, and investors.
• This role allows me to utilize my skills in AI strategy development, product leadership, cross-functional team leadership, and data-driven decision-making.

Feb 2023 – Present · 3 yrs 2 mos · United States · Remote

• BlackCube Labs is a laboratory, a pioneering AI-powered boutique consultancy, automation agency, and a community with a passion for generative AI and emerging technologies. We fosters creativity, experimentation, and cutting-edge development, ensuring impactful and ethical AI implementations.
• As the CEO and founder, I've ventured into the unexplored domain of generative AI, establishing a distinctive brand that offers AI tools, custom AI agents, automation solutions, AI-enhanced digital art prints, posters, merchandise, and a neo-urban clothing line. This unique enterprise caters to a technology-inclined, innovation-embracing customer base with a keen interest in AI progress. This undertaking has amplified my expertise in applied AI, technology integrations, eCommerce, and digital strategy.
• In my role as an AI strategist, prompt engineer, generative art producer, I am responsible for all dimensions of the business and its AI-driven offerings - from conceptualization to realization. This includes managing projects, fostering brand growth, creating content, developing a robust community, and crafting growth strategies. My work with BlackCube Labs has allowed me to leverage my skills in AI strategy development, product leadership, cross-functional team leadership, and data-driven decision-making.

Feb 2023 – Present · 3 yrs 2 mos · Rotterdam, South Holland, Netherlands · Remote

• Sefira Collections is an artistic eco-system: an online boutique and art gallery that offers a unique blend of eco-friendly fashion and nature-inspired decor. Our mission is to promote sustainable living through our products, educating our customers about the environmental impact of their choices, and providing them with stylish, ethical alternatives.
• As the Co-Founder at Sefira Collections, I orchestrate the strategic growth of our brand, which stands at the intersection of fashion, decor, and sustainability. I oversee a broad spectrum of operations, from marketing and financial management to project management and community development, driving our mission to promote sustainable living through our unique offerings.
• In my role, I am dedicated to amplifying our brand's impact, fostering a culture of sustainability, and delivering stylish, ethical alternatives to our eco-conscious customers.

Jan 2023 – Jan 2023 · 0 mo · Remote

• Through GLEAC, I provide mentorships on storytelling, change management, adopting emerging technologies, digital skills, building empathy, purposeful leadership, and more.
• Gleac co-pilots learning, innovation and problem-solving with industry experts. They do it in three ways:
• 1) On our APP through FLASH MENTORSHIP
• 2) LIVE TALK SHOWS with three mentors unpacking any topic
• 3) NFTS which as 5 hours with the world's leading experts

Dec 2022 – Dec 2022 · 0 mo · Remote

• I advise and mentor Web3 start-ups and Web2 companies with entrepreneurial units on:
• Product strategy, Product management, Roadmaps
• Growth Marketing
• Direct-to-consumer (DTC) and new business models
• Innovation funnels (governance and wow frameworks)
• Organic venturing (ideation, incubation, realization)
• Hiring and nurturing T-shaped talents
• Change management and digital transformation in Web2 companies
• Web2 transactional subscriptions
• Web3 community-centered memberships
• Go-to-Market and Go-to-Community strategies
• Business Online Strategy, Digital Strategy
• Program Management and Project Management with SCRUM/AGILE approach
• In addition, I provide overall consulting and education on the Web3 world.
• Feel free to book a 1:1 session with me on HUMANS: https://humans.work/advisors/andrea-m

Apr 2022 – Feb 2023 · 10 mos · Amsterdam, North Holland, Netherlands · Hybrid

• I served as the CEO of an internal start-up, sponsored by the Head of R&D, part of the Global Innovation Hub. I led an agile team of seven digital experts to pioneer the future of recurring revenue models and build lasting relationships with consumers.
• Achievements:
• Transformation. Advocated the first Web3, NFT, and Metaverse strategy for Personal Health. Defined an opportunity of €XX Mio iTO
• Product Development. Led and ignited a passionate team by incubating a disruptive innovation initiative, a complementary and incremental new business model, a community-centered membership. Moved fast from Pre-seed to Seed phase in three months
• Eco-system. Co-designed a proposal for a modular platform based on microservices architecture for the new Venture in twenty-five days

Apr 2020 – Apr 2022 · 2 yrs · Amsterdam, North Holland, Netherlands · Hybrid

• As a member of the Leadership team, I led an agile team of four (2x digital marketers, 2x project leads) on our subscription products' geographic and portfolio expansion to scale and grow further and fastest.
• Achievements:
• Execution. Achieved double-digit growth in a two years timeframe across Western Europe, NAM, and CEE for the OneBlade subscription, including Subscribe and Save, Try & Buy and Club experience models, driven by a collaborative approach with the core business, business partners, functions, and key markets. Moved from Alpha to Beta to BAU phases in 18 months
• Governance. Persuaded the management team to re-organize Ventures’ governance within Grooming and Beauty by developing a strategic plan for how we should innovate, weight opportunities, and organize innovation with new business models
• Responsibilities:
• Managing the integral burn rate for the OneBlade NXT venture to improve business performance, from idea generation to go to market and revenues for the ventures, solutions and services in
• portfolio
• Developing clear and achievable strategies, objectives and tactical plans based on consumer & customer needs, market opportunities and in alignment with Market Solutions Combinations (MSCs)
• Closely collaborating with New Business Development in scouting at all various organic / in-organic opportunities to step change the need space
• Skills:
• Effective thinking, which includes the objective analysis that is typically associated with critical thinking but also includes broader modes of creativity, originality, engagement and empathy
• Adaptability and Leadershift: dynamic directional changes that have a positive impact on our organization and employees

Nov 2021 – Present · 4 yrs 5 mos · Remote

• I write articles about business and product strategies, digital transformation, change management, leadership, DTC & eCommerce, subscription and membership models, Web3, AI, generative art, and much more.

Oct 2021 – Oct 2022 · 1 yr · Remote

• In this role:
• I managed and moderated a community of talented augmented creators and AI art producers that have a strong passion for learning how to create digital & generative art through artificial intelligence, making sublime pieces of NFT artworks starting with simple text forms and evolving them through customization.
• I developed a hundred ideas (literally) for product and features development, supporting the team to make the right choices and prioritize efforts according to the needs of the members

Jan 2018 – Apr 2020 · 2 yrs 3 mos

• As the first eCommerce dedicated role integrated into the category, in this position, I drove the eCom digital strategy across Foods Retail brands, nurturing a truly digital culture, supporting the global and local markets and eCom teams in driving initiatives to achieve our growth targets, using emotional intelligence and empathy, really listening and understanding their needs to provide concrete solutions.
• As a champion in Foods category initiatives, my job was to build, influence, persuade and coordinate, with a sales conversion and business-driving approach, increasing our brands' opportunities to accelerate sales through established (Omni-channel) and new eCom channels (Pure play, DTC and more).
• Milestones and achievements:
• Strategy. Created and deployed the first global eCommerce strategy for brands and markets, plus released regular updates on performance to senior stakeholders and management
• eCommerce Portfolio Management. Launched a sustainable portfolio with a size of opportunity €80+ Mio that fits eCommerce needs through eNet Revenue Management analysis

Sep 2016 – Dec 2017 · 1 yr 3 mos

• The co-creation manager role was the business expert representing disruptive and new business models in the innovation process. This key role required influencing skills that can manage up and down across a diverse group of stakeholders. The co-creation leader was a well-rounded e-commerce and innovation expert that brought unique skill sets and thinking to ensure that the propositions of tomorrow represented eCommerce lands.
• As Head of Foods, I partnered with brand development and markets to ensure that the pipeline our new e-models is fit in terms of ambition, quantity and quality.
• Milestones and achievements:
• M&A. Successfully presented a Foods scanning eBusiness models and companies of interest analysis to the Global President of Foods, in a privileged and confidential 1-to-1 session. The analysis had the objective to recommend a list of start-ups and established companies for acquisition, investment or partnership
• Thorough and detailed pre-assessment analysis and light commercial due diligence of several companies of Interest in EU for the Vice President of Foods Europe and the EU President
• Start-ups. Co-founder of three Foods projects with the potential of becoming double-digit million dollars companies by Y3. Reduced time to market by 2x/3x times compared to regular launches
• Part of a 12 weeks Corporate Accelerator @ Innoleaps Startup Bootcamp in Amsterdam, the #1 ranked Startup Accelerator in Europe. Delivered two validated and profitable DTC eBusiness models (goal was one), approved in terms of funding, money and resources by the President of Europe
• Learning and Capability. Led several Direct-to-Consumer business model workshops around the globe, with the purpose of finding new growth opportunities and new revenue streams. Output example: 2 months of preparation, 30+ marketers involved, 50+ actions identified with owners and timings and double-digit Mio iTO opportunity identified, 4.55+/5.00 rating feedback by attendees

Jul 2015 – Aug 2016 · 1 yr 1 mo

• This was both a Senior Project and Marketing management role.
• The Senior Deals Marketing Manager was responsible for the organization and ongoing optimization of our daily deals and deal events such as Prime Day (PD), Black Friday (BF) and Cyber Monday (CM) as well as the continuous initiation of new customer-oriented deal events and their implementation on Amazon.xx websites.
• Key achievements:
• (1) Awarded as one of the Top Trainers in Europe (May 2016);
• (2) Coordinated the three most important ground breaking sales events, PD/BF/CM, with sales up more than 1,000% YoY in Italy, 1,500% YoY in Spain, the two countries with the highest growth rate worldwide;
• (3) Transformed the Deals Program into a double digit million dollars program within two years;
• (4) Built the Deals Champions structure, first successful example in EU
• (5) First and only Deals Manager in EU to lead public speaking presentations during Quarterly Financial Reviews (All-Hands meetings)
• Main activities and responsibilities:
• o Management and expansion of the Deals program in both Italy in Spain in order to contribute to the growth of traffic to the Amazon websites via daily deals and deals events
• o Coordination of all involved category teams along with Finance, PR, Customer Service and Traffic units
• o Management of the 2nd most trafficked page of Amazon websites, the Deals page (after the Home page)
• o Progress Review documents, presented to the Sr. Leadership and the Country Manager on a weekly basis

Jan 2014 – Jun 2015 · 1 yr 5 mos

• This was both a Content, Merchandising and Project Management role.
• Main activities and responsibilities:
• As Deals manager, I encouraged and coordinated several teams of Retail and Marketplace to realize great deals for our customers through our set of widgets
• Milestones:
• o Prime Day management: in charge of coordinating the biggest sales day ever in history: +900% YoY sales compared to Black Friday 2014
• o During Black Friday Week (BFW) and Cyber Monday (CM) 2014, the two most important and successful sales events brought live in 2013 in Italy, delivered a strong increase in most major deals metrics: the average sell-through for Lightning Deals (LDs) was the highest in a comparison with US and EU5 locales, with a +3,083bps YoY increase
• As Cross site & Events manager, I planned and executed cross site events, coordinating the Italian Site merchandising and Brand Specialists community, composed by more than 50 talented professionals
• Milestones:
• o Increased the number of events in 2014 by 88%; sales increased by 299%
• o Updated the guidelines for the IT Home page; as result, attributed sales for strategic categories increased by 450% YoY (units by 554%), thanks to the extra visibility given through strategic placements
• o In charge of coordinating marketing and design for the launch of the strategic project ‘Made in Italy’, with potential for a worldwide expansion
• As Customer experience manager, I was in charge of Item Data Quality (IDQ) improvements and the development of the Mobile experience, by testing, planning, creating, measuring merchandising campaigns
• Milestones:
• o As Item Data Quality Subject matter expert, drafted the very first Operation Plan on Sept 2014 for IT and the IDQ Roadmap with goals, actions and targets on March 2015
• o Launched the Mobile Champions program and Mobile PlayBook (for best practices sharing) in IT
• As People manager, I managed one resource, focusing on the development of his skill set.

Jul 2012 – Dec 2013 · 1 yr 5 mos

• As Online Content Manager at Amazon I oversaw the online merchandising of product categories including navigation and categorization, ensuring customers see the right products at the right time; as well as increasing sales of direct channels business by improving the customer journey, user experience and conversion rate. As brand specialist, I interacted almost on a daily basis with several vendors and brands to ensure maximum conversion for their campaigns and promotions. I was the only Website manager at the time with the privilege of acting as Vendor Manager as well.
• General Responsibilities:
• Train new hires, associates, web editors and co-workers to work on content for web sites
• Implement content strategies
• Identify and manage projects to improve content
• Ensure the consistent use of style guidelines; update guidelines and creation of SOPs as necessary
• Manage metrics on team goals and results
• Liaise with marketing, pr, sales, supply, customer service, development, other teams, and suppliers to improve efficiencies, productivity, brand awareness, and sales as needed
• Represent Content/MKT/Communication at internal meetings and external vendors
• Liaise with Development and Design to test of future content
• Fix content bugs to existing features
• Milestones and achievements:
• Hybrid pages mentor, switcher and pioneer (one of the first in EU5)
• Duplicates creation reduced by 50% thanks to the SOP created
• Launched E3 Editorial Theme page in Italy for the first time, which lead to a +13pp incremental revenues in the category. The event has been repeated over the following years
• Launched the S3 browser process globally in Video Games, used to share assets for the global launch of PlayStation 4 and Xbox one

Apr 2011 – Jul 2012 · 1 yr 3 mos

• Hired to launch the entertainment categories on Amazon Italy, when still in start-up mode.
• As Online Content Manager / Site Merchandiser, I was in charge of the development of Music and Video Games product lines for Amazon.it, from a marketing, browse, catalog, merchandising and customer experience perspective.
• Qualifications:
• Excellent verbal and written communication skills
• Multilingual / International experience / Cultural sensitivity
• Ability to interpret business objectives and user needs into content success metrics and opportunities.
• Strong attention to detail and ability to manage multiple projects
• Proven record of business analysis driven and fact based decision making
• At ease with eCommerce reality
• Demonstrated track record of creative and structured approach to problem solving
• Core Competencies:
• Ability to learn quickly and to work effectively in a entrepreneurial & global environment
• Passion and tenacity for solving problems through creativity and resourcefulness
• Results orientation that is balanced between both long-term objectives and short-run performance
• Comfortable dealing with uncertainty by creating structure and prioritizing effectively
• Ability to inspire and motivate
• Proven ability to work in a highly matrixed env.

Oct 2009 – Mar 2011 · 1 yr 5 mos · Greater Milan Metropolitan Area · On-site

• In charge of managing 360° the website on marketing, content, merchandising, social media; also provided IT support to business partners and on venue.
• Achievements:
• Organic and Paid Growth. Set-up and launched the social environment for Italy from scratch: Facebook fan page, YouTube channel and Twitter account (+60K fans in three months, leveraging social paid advertising campaigns)

Jan 2009 – Oct 2009 · 9 mos · Greater Milan Metropolitan Area

• Main activities and responsibilities:
• o Content updates (single modules, theme pages, buying guides, events)
• o Merchants management (info pages) and Merchandising activity
• o Categories improvement and/or new deployments
• o SEO related tasks
• o Stats and Reporting
• o Daily maintenance (quality checks, bugs fixing)
• o Newsletter creation and customization
• o Support to English & Spanish teams
• Milestone:
• o Invented the Coloured Products Editorial Theme page (unique in EU5), repeated the following years

May 2008 – Dec 2008 · 7 mos · Greater Milan Metropolitan Area

Nov 2007 – Mar 2008 · 4 mos · Greater Vicenza Metropolitan Area

Apr 2001 – Apr 2008 · 7 yrs · Verona, Veneto, Italy · On-site

• Milestone:
• Led the team to win the District award as best retail store among hundreds, able to surpass Xmas promotions sales by 2x/3x