Shell L.

Co-Founder

Washington, District of Columbia, United States9 yrs experience
Most Likely To Switch

Key Highlights

  • Advocated for global biodiversity reforms at UN CBD.
  • Led impactful youth campaigns against deforestation.
  • Expert in corporate sustainability and nature engagement.
Stackforce AI infers this person is a Non-Profit Sustainability Advocate with expertise in corporate engagement and biodiversity initiatives.

Contact

Skills

Core Skills

SustainabilityCorporate EngagementAdvocacyFunding ManagementCampaign CoordinationMedia EngagementResearchYouth EngagementMarket ResearchLead GenerationFundraisingDonor RelationsEditingWritingTranslationOrganizationPublic RelationsEvent Coordination

Other Skills

Policy AssessmentCircular InnovationPolicy AdoptionRisk AssessmentSupplier EngagementPricing Model DesignSupply Chain OptimizationRelationship BuildingProposal PreparationSocial Media ManagementMedia RelationsContent CreationConsumer EducationOperational ExcellenceCollaboration

About

Driven by a passion for nature and an understanding of business’ complex impact and dependency on natural resources and ecosystem services, Shell works across sectors and geographies to catalyze the transition towards a net-zero, nature-positive and equitable economy. As a Corporate Campaigner at Canopy, Shell collaborates with the world’s largest brands, producers and innovators to transform the paper packaging and textile supply chains and scale up low-impact, alternative fibers, accelerating a circular economy. Before joining Canopy, Shell worked at the global coalition Business for Nature, where she collaborated with 1500+ companies and 80+ NGOs to advocate for an ambitious Global Biodiversity Framework at the UN CBD, helping secure groundbreaking targets to reform environmentally harmful subsidies and mandate nature-related disclosure from business and finance. As a youth leader in the Changemakers for Nature program, she has also influenced major US retailers on commodity-driven deforestation - especially in the palm oil, soy and beef supply chains - through research, corporate engagement, consumer education, and youth activism. Her work was recognized by RSPO’s Global Youth Impact Project Award and Wildbound’s Amazon Rainforest Award. In addition to expertise in corporate sustainability and nature/biodiversity, Shell brings a knack for connecting people and telling impactful stories. She holds a B.A. in English and Music from Mount Holyoke College and has a professional background in journalism, communications and marketing. When Shell is not working, you can find her experimenting with food recipes, exploring new landscapes and trails, and volunteering with local conservation organizations around Boston - National Park Service, Mass Audubon, Trustees of Reservation - in nature sanctuaries, organic farms, and harbor islands.

Experience

Canopy

Corporate Campaigner

Jul 2024Present · 1 yr 9 mos · Washington DC / Vancouver · Remote

  • Canopy is an award-winning NGO that partners with 1,000+ global companies to transform their paper packaging and textile supply chains to protect Ancient and Endangered Forests.
  • Recruit leading brands in the food, beverage, and consumer goods sectors to the Pack4Good campaign, and support them with policy adoption, risk assessment, supplier engagement, sourcing strategy, and circular innovation.
  • Drive collaborations with fashion brands (e.g. H&M, Inditex, PVH, Bestseller), producers (e.g. Birla, Lenzing, Sanyou), and innovators (e.g. Circulose, Circ) to scale Next Gen fibers made from textile waste and agricultural residue.
  • Manage multi-stakeholder projects, in collaboration with Fashion for Good, to catalyze the commercialization of recycled textiles, including through pricing model design, policy assessment, and supply chain optimization.
  • Represent Canopy at industry events such as Textile Exchange, Trellis Circularity, CanopyStyle Summit, etc.
SustainabilityCorporate EngagementPolicy AssessmentCircular Innovation

Business for nature

2 roles

Partners and Operations Manager

Promoted

Nov 2022Nov 2023 · 1 yr · Remote

  • · Business for Nature is a global coalition hosted at Rockefeller Philanthropy Advisors (RPA).
  • · Worked with 80+ NGOs, 1500+ companies, and 60+ governments to advocate for an ambitious Global Biodiversity Framework at the UN Convention on Biological Diversity (CBD), resulting in a ground-breaking Target 15.
  • · Managed multi-million funding from the Global Environment Facility, Porticus, Gordon and Betty Moore Foundation and others, including preparing proposals and reports, establishing internal processes, and strengthening donor relations.
  • · Cultivated relationships with 80+ global and national partner organizations, including organizing regular meetings and events. Grew the network by 30+%, and enrolled impactful organizations such as UNGC, Ceres, and BSR.
  • · Represented BfN at key North American events, such as UN CBD COP15, New York Climate Week, GreenFin, and GreenBiz Bloom, delivering speeches, organizing sessions, and meeting with partners.
AdvocacyFunding ManagementRelationship Building

Partnerships & Communications Associate

Aug 2021Oct 2022 · 1 yr 2 mos · Remote

  • · Business for Nature is a global coalition hosted at the World Business Council for Sustainable Development (WBCSD).
  • · Coordinated award-winning campaigns on nature, liaising with internal and external stakeholders, resulting in 500+ media reports, including The Guardian, Reuters, Bloomberg, GreenBiz, World Economic Forum, Caixin, as well as tweets from Leonardo DiCaprio, Greta Thunberg, Christiana Figueres, Elizabeth Mrema and many CEOs.
  • · Facilitated collaborations with partners in China, including WBCSD, SEE, GoldenBee, WWF, etc. on translations, events, op-eds, and consulting.
  • · Led social media engagement, including developing style guide & editorial calendar and managing consultants, contributing to 10K+ (100+%) follower growth on LinkedIn.
  • · Managed the BfN website, including publishing 40+ news articles and webpages, drafting 30+ op-eds and speaking points, designing 15+ visual assets, and producing 3 videos.
  • · Led data migration during host transition, including establishing a new organizational IT environment (Zoho, Microsoft, Zoom, etc.), designing processes, and managing contractors.
Campaign CoordinationMedia EngagementSocial Media Management

Wespire

Marketing Operations Analyst

Feb 2021Jun 2021 · 4 mos · Boston, Massachusetts, United States · Remote

  • · WeSpire is a SaaS startup that provides employee-engagement technology for corporate sustainability, ESG, social impact, wellbeing, and inclusive culture.
  • · Conducted market research and identified trends and opportunities. Expanded the marketing and sales prospect pool by building a master list of 5000+ companies in target market segments and researching 1000+ potential buyers.
  • · Managed HubSpot and Salesforce. Supported lead generation at scale and improved operational efficiency by enabling persona mapping, targeted messaging, segmentations, and automation.
  • · Improved the data quality by conducting database audits, cleaning up 1100+ duplicates, and updating 250+ records.
  • · Contributed to content creation by designing infographics, drafting social and blog posts, and updating the website.
Market ResearchLead GenerationContent Creation

Wildbound

Project Lead, Changemakers for Nature

Oct 2020Dec 2021 · 1 yr 2 mos · Boston / Beijing · Remote

  • · Investigated global biodiversity and forest loss issues and studied solutions in business, finance, and policy.
  • · Engaged with cross-sector experts from leading international organizations such as Tropical Forest Alliance, RSPO, CDP, WWF, Global Canopy, COFCO, Unilever, Mars, and governments of Norway, Indonesia, and Brazil.
  • · Led a youth impact project to influence major US grocery retailers’ commitment to zero-deforestation in beef, soy, and palm oil supply chains, which takes the forms of independent research, corporate engagement, and consumer education.
  • · Research products include an article, a 40-page report, a letter to each company, a short video, and a presentation.
  • · Collaborated with Gen Z for the Trees and hosted call-to-action events to organize youths to petition to grocery retailers.
  • · Won RSPO’s Global Youth Impact Project Competition and received Wildbound’s Amazon Rainforest Award.
ResearchYouth EngagementCorporate Engagement

Wellesley college

Leadership Gifts, Development

Sep 2019Sep 2020 · 1 yr · Wellesley, Massachusetts, United States · Hybrid

  • · Supported the Development team to raise $81 million, which exceeded its fiscal year fundraising goal by 54%.
  • · Enabled gift officers to engage 1000+ prospects in the US and China, including Madeleine Albright (Former US Secretary of State), Ronnie and Gerald Chan (owner of the Morningside Group), and Shou Zi Chew (CEO of TikTok).
  • · Facilitated donor outreach by conducting prospect research, drafting communications materials, coordinating meetings and travels, and translating for the President and COO.
  • · Improved operational excellence by leading Salesforce training during data migration, managing pipeline data, creating fundraising reports, and preparing executive and board reporting materials.
  • · Contributed to cultural diversity by serving on the Community Connections Committee and engaging in DEI programs.
FundraisingDonor RelationsOperational Excellence

Plant a douce

Website Editor

Aug 2018Nov 2018 · 3 mos · Beijing / Paris · Remote

  • · PAD is a Taiwan and France-based start-up that helps sustainable lifestyle brands with international marketing.
  • · Collaborated with authors from Europe and Asia and edited 15+ sustainability-related articles on topics such as Bokashi composting initiative in Denmark, self-cutting forestry in Japan, and artisan wool brand in Tibet.
EditingResearchCollaboration

Daily hampshire gazette

Editorial Intern, Arts & Culture

Sep 2017Dec 2017 · 3 mos · Northampton, MA

  • · The Daily Hampshire Gazette is an award-winning newspaper in the Pioneer Valley of western Massachusetts.
  • · Published 5+ cover stories for the Hampshire Life Magazine on higher education, social impact, and entrepreneurship; authored 10+ articles on local news and weekly art previews; independently conducted all the research and interviews.
ResearchEditingCollaboration

The new yorker

Research Assistant

Jun 2017Sep 2017 · 3 mos · New York / Beijing · Remote

  • · Ms. Jiayang Fan is a staff writer at The New Yorker whose reporting focuses on China, American politics, and culture.
  • · Facilitated China-related writing assignments for Ms. Fan by translating her interviews and conducting research, resulting in 5+ published articles in The New Yorker.
ResearchWriting

The alumnae association of mount holyoke college

Editorial Assistant, Alumnae Quarterly Magazine

Jan 2017May 2017 · 4 mos · South Hadley, MA

  • · Conducted research and authored stories on student life and College traditions, managed alumnae correspondence, digitalized past magazine issues, updated club events on the website, and assisted with reunion planning.
ResearchTranslation

Yueshi epicure magazine

Editorial Intern

Jun 2016Aug 2016 · 2 mos · Beijing, China

  • · Yueshi Epicure is a leading food and culture magazine in China with a circulation volume of 460,000 copies per issue.
  • · Researched various seasonal produce, conducted interviews with popular restaurants and food critiques, coordinated cover shooting with photography studio and celebrity agent, and authored articles on restaurants and food traditions.
ResearchWriting

True run media (thebeijinger | beijingkids | jingkids)

Editorial Intern, JingKids

Jun 2015Aug 2015 · 2 mos · Beijing, China

  • · Edited and published articles on WeChat official account
  • · Researched weekly family events in the city and translated articles from English to Chinese
  • · Organized international education-related lectures and events
ResearchEditing

Mount holyoke college

Art Director, Five College Chinese Theatre Association

Sep 2014May 2015 · 8 mos · South Hadley, Massachusetts, United States

  • · Managed translation projects of Chinese theater work “Soft” and “Casting Sword”
  • · Planned and organized theater workshops, lectures, and salons in the Five Colleges
  • · Recruited members every semester and drafted newsletters on a bi-weekly basis
EditingResearch

Penghao theatre

Public Relations Intern, NGLX International Performing Arts Festival

Jun 2014Aug 2014 · 2 mos · Beijing, China

  • · Penghao Theatre's flagship annual event, the NLGX International Performing Arts Festival, is one of the most acclaimed art events in Beijing with hundreds of attendants.
  • · Promoted shows and published reviews on Weibo on a daily basis, coordinated publicity and interviews with major media outlets, hosted performance groups from Denmark, Japan, and Hong Kong, and managed volunteers.
TranslationOrganization

The experimental high school attached to beijing normal university

Founder, Green Heart Club

Sep 2011Jun 2013 · 1 yr 9 mos

  • · Established recycling system in my high school and delegated my team in a CCTV interview.
  • · Developed a reward system, presented in classes, and organized hand-paint recycle bin competition.
  • · Fundraised with the Little Angels in Action fund and budgeted for all materials and events.
  • · Collaborated with Friend of Nature NGO and created volunteer opportunities for students.
  • · Partnered with the Chinese University of Hong Kong and produced a short documentary on recycling.
Public RelationsEvent Coordination

Education

Mount Holyoke College

Bachelor’s Degree

UCL

Affiliate Student — English Literature

The Experimental High School Attached to Beijing Normal University

High School

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