Wouter Born — CEO
I’ve spent the last 25 years at the intersection of finance and technology, helping CFOs move beyond spreadsheets to AI-driven, strategic leadership. My career has taken me from consulting for Fortune 500 finance teams to building, scaling, and investing in CFOTech companies that transform the way finance operates. I co-founded CXO Software, a CFO-focused performance reporting platform that served clients like Johnson Controls, Honeywell, Experian, and Facebook. After an 11-year journey, CXO Software was successfully acquired by insightsoftware, a global CFOTech leader backed by TA Associates. At insightsoftware, I led M&A strategy, guiding acquisitions and helping the world’s top CFO software firms scale. Now, as General Partner at Born Capital, I invest in the next generation of CFOTech startups, backing founders who are reshaping FP&A, financial close, and CFO automation. I write CFOOffice.io, a fast-growing newsletter read by thousands of CFOs and finance leaders, where I break down AI’s impact on finance, FP&A, and automation. As a speaker at high-profile CFO events, I help finance teams cut through the hype and take practical steps to leverage AI today. Beyond finance, I’m a competitive open-water swimmer, endurance athlete, and adventure-seeker. Let’s connect to discuss AI, finance, and where the CFO role is headed next.
Stackforce AI infers this person is a Fintech expert specializing in CFOTech investments and AI-driven financial solutions.
Location: Terrassa, Spain
Experience: 27 yrs 4 mos
Skills
- Investment Strategy
- Cfotech Expertise
- Financial Technology
- Product Development
- Content Creation
- Finance Expertise
- Financial Planning
- Business Strategy
- Process Optimization
- Financial Compliance
- Accounting Technology
- Market Analysis
- Product Strategy
- Mergers And Acquisitions
- Corporate Strategy
Career Highlights
- Co-founded a successful CFO-focused performance reporting platform.
- Led M&A strategy for a global CFOTech leader.
- Investing in next-gen CFOTech startups.
Work Experience
finstory.ai
Founder (1 yr 1 mo)
The CFO Office
Author (1 yr 4 mos)
Dost
Board Observer (1 yr 10 mos)
FCCGroup
Board Member (2 yrs 2 mos)
Aimplan
Board Member (3 yrs)
Born Capital
General Partner (5 yrs 4 mos)
Hurree - The Segmentation Company
Investor & Advisor (5 yrs 8 mos)
insightsoftware
Senior Vice President Strategy & M&A (11 mos)
CXO Software
CEO Americas (2 yrs 3 mos)
Co-founder & CTO/CPO (11 yrs)
Partake Consulting
Sales Manager (1 yr 3 mos)
EPM Consultant (5 yrs 1 mo)
Techxx
Manager R&D and Software Developer (3 yrs 10 mos)
Education
Global Executive MBA (GEMBA) at IESE Business School
Bachelor's degree at Amsterdam University of Applied Sciences