Wouter Born

CEO

Terrassa, Spain27 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Co-founded a successful CFO-focused performance reporting platform.
  • Led M&A strategy for a global CFOTech leader.
  • Investing in next-gen CFOTech startups.
Stackforce AI infers this person is a Fintech expert specializing in CFOTech investments and AI-driven financial solutions.

Contact

Skills

Core Skills

Investment StrategyCfotech ExpertiseFinancial TechnologyProduct DevelopmentContent CreationFinance ExpertiseFinancial PlanningBusiness StrategyProcess OptimizationFinancial ComplianceAccounting TechnologyMarket AnalysisProduct StrategyMergers And AcquisitionsCorporate StrategySales StrategyRevenue GrowthInnovation ManagementConsultingClient RelationsImplementation ConsultingClient ManagementSoftware DevelopmentR&d Management

Other Skills

CFOTech InvestmentAI-driven AutomationStrategic Decision-makingFinancial ReportingNarrative GenerationAI Impact AnalysisPublic SpeakingPlanningForecastingReportingFinancial ProcessesAccounting SolutionsInventory ManagementMarket SegmentationPlatform Development

About

I’ve spent the last 25 years at the intersection of finance and technology, helping CFOs move beyond spreadsheets to AI-driven, strategic leadership. My career has taken me from consulting for Fortune 500 finance teams to building, scaling, and investing in CFOTech companies that transform the way finance operates. I co-founded CXO Software, a CFO-focused performance reporting platform that served clients like Johnson Controls, Honeywell, Experian, and Facebook. After an 11-year journey, CXO Software was successfully acquired by insightsoftware, a global CFOTech leader backed by TA Associates. At insightsoftware, I led M&A strategy, guiding acquisitions and helping the world’s top CFO software firms scale. Now, as General Partner at Born Capital, I invest in the next generation of CFOTech startups, backing founders who are reshaping FP&A, financial close, and CFO automation. I write CFOOffice.io, a fast-growing newsletter read by thousands of CFOs and finance leaders, where I break down AI’s impact on finance, FP&A, and automation. As a speaker at high-profile CFO events, I help finance teams cut through the hype and take practical steps to leverage AI today. Beyond finance, I’m a competitive open-water swimmer, endurance athlete, and adventure-seeker. Let’s connect to discuss AI, finance, and where the CFO role is headed next.

Experience

27 yrs 4 mos
Total Experience
5 yrs 5 mos
Average Tenure
5 yrs 8 mos
Current Experience

Finstory.ai

Founder

Apr 2025Present · 1 yr 1 mo

  • AI-native platform that turns financial data into board-ready stories.
  • We help CFOs move from reporting to storytelling—automating variance analysis, narrative generation, and board decks in minutes.
  • Built for speed and clarity, powered by LLMs and real-world finance logic.
  • 400+ on the waitlist.
AI-driven AutomationFinancial ReportingNarrative GenerationFinancial TechnologyProduct Development

The cfo office

Author

Jan 2025Present · 1 yr 4 mos

  • Every Thursday and Sunday I break down AI’s impact on finance, FP&A, and automation. As a speaker at high-profile CFO events, I help finance teams cut through the hype and take practical steps to leverage AI today.
AI Impact AnalysisPublic SpeakingContent CreationFinance Expertise

Dost

Board Observer

Jul 2024Present · 1 yr 10 mos

  • Dost is specializing in AI-driven automation of financial processes, particularly accounts payable. Their platform automates tasks such as invoice processing, data extraction, and reconciliation, reducing administrative costs by up to 80% and eliminating human errors.
AI-driven AutomationFinancial ProcessesProcess OptimizationFinancial Technology

Fccgroup

Board Member

Mar 2024Present · 2 yrs 2 mos

  • FCC Group is an international QuickBooks solution provider, offering comprehensive accounting and inventory management systems tailored for businesses operating across Europe, Latin America, and the Middle East. Their services include automated VAT, GST, electronic invoicing, and Intrastat reporting, all integrated within QuickBooks to ensure compliance with diverse regional regulations.
Accounting SolutionsInventory ManagementFinancial ComplianceAccounting Technology

Aimplan

Board Member

May 2023Present · 3 yrs

  • Aimplan is extending Power BI with planning, forecasting, and enhanced reporting to help organizations exceed their goals
PlanningForecastingReportingFinancial PlanningBusiness Strategy

Born capital

General Partner

Jan 2021Present · 5 yrs 4 mos · Palo Alto, California, United States

  • Specialized CFOTech Investor | Backing the Future of Finance with AI & Automation
  • At Born Capital, we invest in the next generation of CFOTech companies, helping finance teams move beyond spreadsheets to AI-driven automation, real-time insights, and strategic decision-making.
  • 🔹 17 Portfolio Companies – We back founders solving critical pain points in FP&A, financial close, CFO analytics, and AI-powered automation. From AI-driven AP automation to autonomous forecasting, our investments are reshaping how finance teams operate.
  • 🔹 More Than Just Capital – As a former entrepreneur with a successful exit, I know firsthand the challenges of scaling a CFOTech company. At Born Capital, we offer strategic guidance, deep industry expertise, and connections to top finance leaders to help our startups grow and win.
  • We believe the CFO office is being redefined, and the best companies in this space will be the ones that leverage AI, data, and automation to drive smarter, faster financial decisions.
  • Looking to build the next big CFOTech company? Let’s connect.
CFOTech InvestmentAI-driven AutomationStrategic Decision-makingInvestment StrategyCFOTech Expertise

Hurree - the segmentation company

Investor & Advisor

Sep 2020Present · 5 yrs 8 mos

  • Making Market Segmentation Better With One Platform
Market SegmentationPlatform DevelopmentMarket AnalysisProduct Strategy

Insightsoftware

Senior Vice President Strategy & M&A

Nov 2018Oct 2019 · 11 mos · Greater Atlanta Area

  • After the successful merger of CXO Software with insightsoftware, I took the challenge to head insightsoftware's M&A department, reporting directly to the CEO and working closely with private equity partner TA Associates.
  • Setting up a team for M&A frontend activities, such as deal sourcing, pipeline management, preparing executive briefings, valuating opportunities, due diligence, and deal closing.
  • Building internal M&A muscles, coaching the integration team, strengthening the weak spots in the organization.
  • We successfully acquired Jet Global. My roles were executive sponsor and integration owner, becoming the new CEO of 140 employees of Jet Global, while also managing the integration team of 40 insightsoftware leaders.
M&A StrategyDeal SourcingPipeline ManagementMergers and AcquisitionsCorporate Strategy

Cxo software

2 roles

CEO Americas

Jul 2016Oct 2018 · 2 yrs 3 mos

  • As CEO Americas, I grew CXO USA footprint and doubled our Recurring Revenues by setting up local sales and marketing, developping partnerships and maxamizing our existing customer relationships.
  • ACHIEVEMENTS:
  • ▪︎Built a cross functional team from scratch, covering disciplines like sales, marketing, services & support
  • ▪︎Successfully managed the merger of CXO Software with insightsoftware
Sales GrowthCustomer Relationship ManagementSales StrategyRevenue Growth

Co-founder & CTO/CPO

Oct 2007Oct 2018 · 11 yrs

  • As co-founding partner I have driven the product vision behind CXO and led the R&D efforts. In this role I was constantly looking for innovation and closely involved in sales & marketing and retention & development of key-accounts.
  • ACHIEVEMENTS:
  • Creation of the #1 CFO reporting solution, used by C-level executives of >150 Fortune 1000 companies
  • CXO Cloud rollout
  • Release of CXO Catalog, the first online marketplace for C-level dashboards
Product VisionR&D ManagementProduct DevelopmentInnovation Management

Partake consulting

2 roles

Sales Manager

Jul 2006Oct 2007 · 1 yr 3 mos

  • Sold Enterprise Performance Management (EPM) solutions (e.g. Hyperion, Arcplan, SAP BPC) to the CFO office of large multinationals, such as Rabobank, Heineken, Akzo Nobel, and Ahold. Trusted advisor for C-level executives of many global enterprises. In my role as sales manager, in 2007 achieved a 125% target achievement
Enterprise Performance ManagementClient ManagementConsultingClient Relations

EPM Consultant

Nov 2001Dec 2006 · 5 yrs 1 mo

  • EPM/CPM (e.g. Hyperion, Tagetik, SAP BPC) specialist. Roles included project manager, senior implementation consultant, pre-sales consultant and client manager.
EPM/CPM SolutionsProject ManagementImplementation ConsultingClient Management

Techxx

Manager R&D and Software Developer

Jan 1998Nov 2001 · 3 yrs 10 mos · Hoofddorp

  • Build & implement custom Workflow and Document Management and solutions using Microsoft Technology
  • Managed the R&D department
Workflow ManagementDocument ManagementSoftware DevelopmentR&D Management

Education

IESE Business School

Global Executive MBA (GEMBA) — Class of 2021

Feb 2020Mar 2022

Amsterdam University of Applied Sciences

Bachelor's degree — Computer Science

Jan 2000Jan 2003

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