Ayia Zaied

Founder

Dubai, United Arab Emirates10 yrs experience
Highly Stable

Key Highlights

  • Over 12 years of experience in digital marketing.
  • Founder of a successful personal branding agency.
  • Expert in transforming LinkedIn presence for business leaders.
Stackforce AI infers this person is a Marketing and E-commerce expert with a focus on personal branding and digital strategy.

Contact

Skills

Core Skills

Personal BrandingContent StrategyBrand MarketingE-commerce OptimizationE-commerceRetail MediaDigital Marketing MediaInfluencer MarketingBrand ManagementMarketing StrategyProduct ManagementCustomer Relationship Management (crm)Content ManagementAccount ManagementData Conversion

Other Skills

Personal branding and audience buildingStrategic Content DevelopmentLinkedin growthSocial Media MarketingStrategic PlanningData AnalysisGrowth MarketingStrategic PartnershipsCategory growthContent DevelopmentAgency Relationship ManagementCreative StrategyOnline Media ManagementBrand StrategyMarketing Strategy Development

About

I have always been the person who asks, "but why isn't this working?" and won't stop until I find the answer. Marketing, to me, has never been about campaigns. It's about solving real problems for real people by understanding psychology, using the right tools, and crafting the clearest possible message. After 12+ years leading digital marketing strategies for global brands like Unilever and Samsung and watching millions in ad spend compete for attention across the UAE and MENA region I learned the uncomfortable truth: The most powerful marketing asset a brand owns isn't their product. It's their authentic voice. I'm Ayia Zaied, Founder of The Influence Hub a personal branding and LinkedIn marketing strategy House based in Dubai, UAE. I help founders, CEOs, and B2B business leaders across the MENA region transform their LinkedIn presence from a digital CV into a genuine business engine one that attracts clients, talent, and opportunity without cold outreach. What I do for you: ✦ Define the unique perspective and personal brand positioning only you can own ✦ Build a LinkedIn content strategy that converts followers into inbound leads ✦ Coach you to show up as a thought leader with consistency, clarity, and confidence I work with founders and C-suite leaders across MENA region who are done being the best-kept secret in their industry. If that's you let's talk. 📩 DM me "BRAND" or visit www.theinfluenceclub.ae

Experience

10 yrs
Total Experience
2 yrs 4 mos
Average Tenure
10 mos
Current Experience

The marketing society

Member at The Marketing Society

Feb 2026Present · 2 mos · Dubai, United Arab Emirates

The influence hub

Founder & CEO

Jan 2026Present · 3 mos · Dubai, United Arab Emirates

  • We are a Dubai based Personal & Professional Brand Strategy House, we partner with Founders, CEOs, and businesses to cultivate powerful, authentic personal brands that drive meaningful connection and conversion on LinkedIn.
  • We specialize in building high converting, authentic brands. We don't just advise; we integrate strategic planning, magnetic storytelling, and expert thought leadership execution to position you as the leading voice in your industry.
Personal branding and audience buildingBrand MarketingContent StrategyStrategic Content DevelopmentLinkedin growthPersonal Branding

Creators hq | مقر المؤثرين

Member At Creators HQ

Jun 2025Present · 10 mos · Dubai, United Arab Emirates

Unilever

3 roles

Digital commerce- Regional Omnichannel Manager

Promoted

Aug 2023Oct 2025 · 2 yrs 2 mos

  • Directed $xx Million E-commerce sub-channel, achieving xx% growth through advanced Retail Media integration and Joint Business Plan (JBP) development with key retailers.
  • Designed and implemented comprehensive growth plan, maximizing brand visibility and sales performance across all retailer platforms.
  • Managed cross-functional teams to penetrate high-priority markets and upskill teams on omnichannel execution.
Brand MarketingE-commerce OptimizationSocial Media MarketingStrategic PlanningData Analysis

E-commerce-Digital Shopper Marketing Manager | B2B & B2C | North Africa

Feb 2022Jul 2023 · 1 yr 5 mos

Brand MarketingRetail mediaE-CommerceGrowth MarketingStrategic Partnerships

E-commerce-Digital Shopper Marketing Manager-Egypt

Mar 2021Feb 2022 · 11 mos

E-CommerceRetail mediaCategory growthInfluencer MarketingStrategic Partnerships

Samsung electronics

Digital Marketing Manager

Dec 2020Mar 2021 · 3 mos

Digital Marketing MediaInfluencer MarketingContent DevelopmentAgency Relationship ManagementCreative StrategyOnline Media Management

Survv

Brand Marketing Manager

Oct 2018Dec 2020 · 2 yrs 2 mos · Cairo, Egypt

Brand ManagementBrand StrategyMarketing StrategyMarketing Strategy DevelopmentValue PropositionsIntegrated Multi-Channel Marketing

Itworx education

2 roles

Senior Global Product Marketing

Promoted

Feb 2018Oct 2018 · 8 mos · Cairo Governorate, Egypt

Product ManagementCustomer Segmentation StrategyMarketing Campaign ManagementContent StrategyCustomer Relationship Management (CRM)Growth Marketing+5

Senior customer insights (TeacherKit)

Feb 2017Jan 2018 · 11 mos · Cairo Governorate, Egypt

Agency Relationship ManagementContent ManagementContent DevelopmentContent MarketingOnline Content CreationAccount Management

Pepsico

Finalist in PepsiCo Change The Game

Oct 2016Oct 2016 · 0 mo · Cairo Governorate, Egypt

  • Participated in Change the game competition an international involving more than 700 candidates and reached finalist 10 in the MENA Region passing 5 different phases ending with a final presentation to PepsiCo regional CEO and senior director’s panel.
  • Developed a business plan for the brand “On-the-go”.
  • On-the-go is a healthy snack made of oats with many flavors that had the nutrients enough to replace a whole meal. On-the-go was created for busy professionals who are trying to find a healthy snack and get into shape. Two products were created the oats chips and oatmeal drink. We wanted to not only create a product that will positively impact our customers but also impact our environment. As a result, we decided to have all packaging environmentally friendly.

Egyweb

Digital Account Executive

Oct 2015Jan 2017 · 1 yr 3 mos

  • Developed and maintained the digital presence for multiple brands in fashion, F&B and banking.
  • Collaborated with creative teams to produce engaging content calendars and ensure brand alignment.
  • Managed and executed performance marketing campaigns driving measurable results.
  • Created comprehensive monthly and yearly digital analytics reports to inform strategy.
Data ConversionBudget ControlBrand Management

Education

The German University in Cairo

Bachelor's Degree

Jan 2010Jan 2014

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