Mar 2021 – Jan 2023 · 1 yr 10 mos · Hyderabad, Telangana, India · On-site

• I previously led the Marketing & Sales Vertical at ETV Bharat, a prominent Indian digital news platform. ETV Bharat is known for delivering news and updates on a wide range of topics, including politics, current events, entertainment, and sports. Its primary goal is to provide news content in multiple Indian languages, highlighting the rich linguistic and cultural diversity of the country. ETV Bharat advocates for impartial news, transparency, accountability, and inclusivity, all of which are essential for a thriving and resilient democracy.
• The role combines strategic planning, leadership, and skill development, with a strong emphasis on data-driven decision-making. Focus areas include Leadership & Strategy, Digital Transformation, Partnerships & Alliances, Technology Integration, and Revenue Growth. By empowering teams through sales enablement and promoting adaptability, the goal is to exceed customer expectations, driving sustained growth and market relevance. Led a high-performance digital sales team in India, focusing on revenue acceleration. Leveraged data analysis to craft and implement tailored revenue strategies for each platform, optimising performance and achieving growth objectives.

Mar 2020 – Jan 2023 · 2 yrs 10 mos · Hyderabad, Telangana, India · On-site

• Led the Marketing & Sales function at ETV Balbharat, overseeing strategy, execution, and revenue growth. ETV Balbharat is a collection of value-based entertainment channels for children. The approach was original; it involved speaking to children of every state in their language and creating content specifically crafted to educate and amuse their very young minds.
• As the Sales and Business Head for a kids' content platform, played a key role in driving revenue growth, audience expansion, and overall business success. Leveraging extensive expertise in the dynamic media industry, responsibilities included strategic planning, leadership, and revenue optimization. Led innovative initiatives to ensure channel success in a competitive market. Successfully led business development initiatives across multiple accounts, driving results and enhancing market positioning.

Jun 2010 – Jan 2020 · 9 yrs 7 mos · Kolkota

• As the Business Head for a Media Cluster in Eastern and North Eastern India, I direct the Profit and Loss for four channels in West Bengal and Assam, covering General Entertainment, Music, and News. My strategic focus includes integrating technology to align with digital and new media, enhancing viewership, and driving top-line growth. Through a commitment to innovation, we've not just sustained market relevance but also established new partnerships and revenue streams, positioning the channels as industry leaders. My role encompasses the daily operations, financial health, and steering towards a future where technology, content, and audience preferences seamlessly converge, ensuring the media cluster remains a pioneer in both viewership and revenue in the industry.

Jan 2005 – Jun 2010 · 5 yrs 5 mos · Hyderabad Area, India

• As the Channel Promotion Head for ETV Bangla in the ETV Network, I spearheaded National Sales with a primary goal of maximizing revenue. Successfully achieving significant top-line growth, I optimized inventory and facilitated opportunities for client investments. Innovatively, I co-created media products, including Special Purpose Vehicles (SPVs), to attract clients and diversify revenue streams. My continuous efforts focused on enhancing yield through innovative sales plans. Additionally, Initiated and executed numerous innovative special projects aimed at client onboarding. Oversaw sales in India, leading a team to achieve consistent growth in the business year on Year.

Jan 2003 – Dec 2005 · 2 yrs 11 mos · Hyderabad Area, India

• As the Channel Head for ETV Oriya, I navigated the challenges of entering a new market with limited resources. During this period, regional media broadcasting in the country was evolving, and Odisha was not a priority for key categories. Despite the uphill task, our approach shifted from merely selling the channel's products to positioning the market as untapped and creating opportunities for sampling. The initial phase was challenging, but through persistent efforts, we successfully generated momentum in both market revenue and ETV Oriya. This entire endeavour stands as a significant achievement in my professional journey.

Aug 1998 – Sep 2003 · 5 yrs 1 mo

• Brand building & strategic promotion