Adam Berlew

CEO

Redwood City, California, United States32 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 25 years of success in cloud and telecom services.
  • Proven ability to improve sales through strategic branding.
  • Expert in building high-quality teams and driving growth.
Stackforce AI infers this person is a SaaS and Telecom executive with extensive experience in marketing and business development.

Contact

Skills

Other Skills

Alliance marketingBusiness developmentChannel marketingDemand generation sales and marketingDigital and social sales and marketing campaignsDirect marketingMergers and acquisitionsStrategy and analysis

About

Highly accomplished senior executive with more than 25 years of success within cloud, technology and telecom services. Proven ability to create a brand to improve sales through organic and non-organic growth. Leverages extensive experience to build and restructure processes to redefine company strategy while ensuring company goals are achieved. Areas of expertise include market evaluation, marketing, M&A, product management and analysis, and talent development. Experience Summary: * Executive and leadership roles: Atlassian, Google, Brocade, Equinix, Dell & BCG * Demand generation sales and marketing * Direct marketing, channel marketing and alliance marketing * Digital and social sales and marketing campaigns * Product management and marketing for software, hardware and cloud services * Business development, mergers, acquisitions, strategy and analysis Business Profile: Passionate leader focused on building high quality teams, strategic business analyst, plan and execute strategic operational changes. Highly skilled executive with experience in mid-sized and large companies with high growth and change. Diverse background with global roles including strategy, marketing, product management, sales, channel programs, and M&A. Experience in enterprise and consumer products and services. Twitter: @AdamBerlew Personal Profile: Practice yoga and meditation, golfer, hiker and biker

Experience

Equinix

Chief Marketing Officer

Sep 2023Present · 2 yrs 6 mos · United States · On-site

Atlassian

Head of Global Digital, Enterprise, Economy and Platform Marketing

Jun 2022Aug 2023 · 1 yr 2 mos · San Francisco Bay Area

Glynn 100

Partner

May 2022Present · 3 yrs 10 mos

Google

2 roles

Executive Director, Cloud AI & Industry Solutions

Jan 2021May 2022 · 1 yr 4 mos

Executive Director Marketing, Google Cloud

Jul 2017Dec 2020 · 3 yrs 5 mos

  • World-class infrastructure and robust set of solutions to build, operate, and grow your business in today's complex, multi-cloud environment.

Concordance academy of leadership

Co-Chair, First Chance Campaign

Jul 2020Present · 5 yrs 8 mos

  • Dedicated to dramatically reduce reincarceration rates by executing a holistic, integrated, evidence-informed re-entry program.

Capitalg

GTM Advisory Board Member

Apr 2020Jun 2022 · 2 yrs 2 mos

  • CapitalG is Alphabet’s independent growth fund. As a member of the Go To Market Advisory Board, I advise entrepreneurs on how to overcome the challenges of scaling their GTM strategy, marketing and market strategy.

Stifel financial corp.

Board Member

Aug 2019Present · 6 yrs 7 mos

  • Stifel is a diversified global wealth management and investment banking company focused on building relationships that help individuals, families, and organizations pursue their financial goals.

Brocade

VP Global Marketing

Sep 2015Jun 2017 · 1 yr 9 mos · San Francisco Bay Area

  • Brocade develops networking solutions and services that serve enterprise data centers to the service provider core.
  • Oversee teams responsible for direct marketing, ecosystem programs, channel & OEM development and programs , global campaigns and programs. Leading the team to maintain #1 market share position in storage networking and creating new business growth in IP networking, cloud services, software defined networking, network function virtualization and work flow automation products and services.

Usa luge

Member Board of Directors

Apr 2014Oct 2024 · 10 yrs 6 mos · Lake Placid, NY

  • USA Luge is an Olympic class member organization of the United States Olympic Committee (USOC) and is the National Governing Body (NGB) for the sport of luge in the United States. The mission of the USLA, is to provide for the achievement of athletic excellence in the sport of luge, with the highest degree of sportsmanship, honor, dedication and victory as the standard.

Equinix

VP Global Marketing

Jan 2012Aug 2015 · 3 yrs 7 mos

  • Equinix, Inc. operates International Business Exchange™ (IBX®) data centers across the Americas, EMEA, and Asia-Pacific.
  • Led teams responsible for direct marketing, channel marketing, global events, global campaigns and content development.

Triumfant, inc.

SVP Strategy & Business Development

Jan 2009Dec 2011 · 2 yrs 11 mos

  • Triumfant is IT Security Software which is able to detect Zero Day Viruses and automatically build a remediation to repair what it detects.

Dell

Sales and Marketing Executive

Nov 2002Dec 2009 · 7 yrs 1 mo

  • Managed Enterprise Solutions Products (Software and Hardware), Vendors and Service Providers.
  • Managed marketing budget and national team in driving multi-billion annual revenue.
  • Managed inside/outside direct sales organization.
  • Developed and executed fully integrated solution campaigns spanning advertising, PR, direct mail, e-mail, sales collateral and promotions as well as Web-based programs including search engine optimization and vertical messaging.
  • Spearheaded launch of award-winning products.
  • Led double digit growth of multi-billion dollar business.

Cssi

CMO

Jan 2001Oct 2002 · 1 yr 9 mos

  • (Startup specializing in development and management of wireless broadband networks for mid-tier/municipal markets)
  • Conceptualized business, secured equity/debt financing, negotiated JV partnerships, directed advertising, PR, tradeshows, direct mail and e-mail campaigns, managed reseller network.

Magic

Investment Consultant

Jan 1999Dec 2000 · 1 yr 11 mos

  • (Direct equity investment fund)
  • Reviewed hundreds of potential international investments, developed business plans and pitched deals to world-class investment partners.
  • Conducted due diligence and negotiations; designed financial models, marketing strategies and product roadmaps.

Prodigy, inc.

SVP Marketing

Jun 1996Dec 1998 · 2 yrs 6 mos

  • Played key role in securing equity/debt financing to structure and execute leveraged spin-off, stabilize operations and lead company through IPO. Developed financial models, marketing plans, vendor agreements and product roadmaps.
  • Negotiated purchase of operating licenses, established operations overseas, and created reseller channel.

Boston consulting group

Consultant

Aug 1993May 1996 · 2 yrs 9 mos

  • • Advised major clients on corporate strategy and operational best practices within retail, communications and high-tech market segments.

Education

The Wharton School

MBA — Finance & Marketing

Brown University

BA — Economics and Political Science

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