Jul 2023 – Present · 2 yrs 9 mos · Mumbai, Maharashtra, India · On-site

• riidl (Research Innovation Incubation Design Laboratory) is a Technology Business Incubator at Somaiya Vidyavihar supported by Government of India and Government of Maharashtra. Among its 250+ portfolio startups are notable successes such as Square Off (acquired by Miko), Kustard (acquired by eBikeGo), Pocketly (acquired by InCred), INDRA (raised Series A), and MicroDegree.
• Key Roles:
• Strategized festive and special occasion campaigns on Instagram spotlighting makers and startup founders from our community, reaching a total viewership of 49.8k users across 10 videos. Of the total viewership, 16% were followers, while 84% were non-followers, demonstrating a significant boost in awareness for the featured startups.
• Led a cross-functional team of 10, collaborating with 30+ partners, including makerspaces, incubators, and startup communities across 8 countries, to drive 500+ project signups over 2 years (2021-22). Shortlisted 250 projects from 25+ countries to feature on the Maker Mela web platform, receiving traction of 104,000+ views from audiences in 105+ countries and 1,000+ cities. Additionally, 600+ makers showcased projects in-person at Somaiya Vidyavihar, Mumbai, over 7 years (excluding the pandemic, 2015-2024).
• Coordinated media outreach by inviting journalists and press to key startup acceleration programs and community events, securing 150+ national and regional media features across print and digital platforms, including Free Press Journal, YourStory, TheBetterIndia, ET BFSI, and more.

Jul 2018 – Jun 2023 · 4 yrs 11 mos · Mumbai, Maharashtra, India · On-site

• Key Roles:
• Strategized and executed a 1-week Online Workshop campaign during lockdown to train student innovators on ‘Making Products that People Love’, complementing product-building skills with workshops on community building, video production and editing, growth hacking, and project-based skills like origami, NFTs, AR gaming, and more.
• Strategized an Instagram LIVE campaign during the lockdown to empower Women in Science, featuring 15 episodes of 30 minutes each in an Ask Me Anything format with women scientists and leaders, reaching a total viewership of 3.4k users.
• Strategized and executed a multi-platform (YouTube, Facebook, LinkedIn) LIVE streaming campaign during lockdown to engage online makers & developers’ community - ‘Talking Tech with Innovators’, featuring 9 episodes of 45 minutes average duration each, focused on challenges & growth journeys shared by startup founders, achieving a total viewership of 5.3k users.
• Conceptualized the aftermovie concept for the second edition of Maker Mela, which then became a tradition for subsequent years, reaching a total viewership of 15.7k on YouTube and 9.7k views across other platforms.
• Assist program coordinators in organizing startup bootcamp programs for 30 early-stage, sector-agnostic founders each year, while facilitating internship hirings to support their ventures.
• Developing processes for day-to-day operations.

Jan 2017 – Apr 2017 · 3 mos · Mumbai Area, India · On-site

• Key roles:
• Created a WordPress blog to share over 200 Makers’ stories, aimed at inspiring creativity, innovation, and entrepreneurial spirit.
• Managed and organized blog posts, ensuring proper categorization, tagging, and scheduling for optimized user engagement.