Jul 2024 – Jun 2025 · 11 mos · On-site

• Back for a second stint

Apr 2023 – Jul 2024 · 1 yr 3 mos · Delhi, India · On-site

• LinkedIn
• PMI
• and projects/pitches

Jan 2023 – Mar 2023 · 2 mos · Delhi, India · On-site

• Heading the in-house team at Reckitt.

Apr 2021 – Jan 2023 · 1 yr 9 mos

Dec 2019 – Mar 2021 · 1 yr 3 mos

May 2019 – Nov 2019 · 6 mos

Aug 2017 – May 2019 · 1 yr 9 mos

• Clients include Volvo Cars India, GSK (Eno, Crocin and Otrivin), Revv Car Rental Service, Witlinger Beer to name a few.

Dec 2015 – Jul 2017 · 1 yr 7 mos · New Delhi Area, India

• As Social Media & Digital Content Manager
• Understanding a client's needs, key demographics and business objectives to create communication strategy for the brand
• Working closely with internal teams to create the brand's guidelines for communication, creative look and fixing the KPIs
• Using the communication strategy to create digital content strategy & campaigns for current client and new business pitches
• Supervising the creative output to ensure that output for ads or campaign is in line with the brand's look and communication approach
• Pro-actively suggesting digital campaign ideas for client brands
• Creating regular content for client's social media and digital channels
• As Copywriter
• Coming up with possible award ideas
• Packaging ideas for client brands
• Worked on two global projects for a Fortune 500 company
• Ideas for on-ground activation
• Writing for print and video scripts
• Identifying touch points basis the consumer journey and working on 360-degree branding & communication approach

Dec 2014 – Dec 2015 · 1 yr

• Developing strategic approach for a brand's marketing needs and audience, and using it to develop the brand's communication strategy
• Ideating marketing campaigns for clients
• Working closely with offline agencies of the clients
• Developing communication plan for online activation
• Ideating and writing ad copies, campaigns and video scripts
• Working closely with the art team to design creatives, video supers around the copies
• Ideation for digital applications that will help reach marketing campaign objective
• Working with the Media Team to plan media run digital campaigns
• Planning digitally led 360 events for client’s campaigns
• Heading the creative side of the Business Development team in Delhi and pitching for new clients

Feb 2014 – Dec 2014 · 10 mos

• Handling the social media accounts of clients
• Planning of Social Media campaigns
• Working closely with offline agencies of the clients
• Developing communication plan for online activation
• Ideating and writing ad copies
• Working closely with the designing team to design cre- atives around the ad copies

Mar 2010 – Feb 2012 · 1 yr 11 mos

• New Bloom is a registered NGO. We wanted to do our bit for the environment.
• My role was to get new members, make presentations to companies/individuals/RWAs/Organisations to promote green living and sell our product.