Aug 2025 – Dec 2025 · 4 mos · London Area, United Kingdom

• Led design and implementation of the MUBI app across Desktop, Mobile (iOS & Android), and TV platforms.
• Spearheaded special projects including MUBI Retrospective; a personalised year-in-review celebrating what users watched throughout the year — and MUBI GO, a premium subscription where members can have one ticket every week to see a hand-picked film in cinemas!

Aug 2023 – Mar 2025 · 1 yr 7 mos · Greater London, England, United Kingdom

• Led the design and branding of Sollos, an audio-wellness iOS research app developed by Universal Music and later acquired by Apple Music, leveraging cognitive science and proprietary audio technology to support focus, relaxation, and sleep. Also led the design of the Digital Artist Platform, an internal desktop tool for artist management.
• Improved the UI of the app securing a commercial partnership with Apple Music
• Led design critiques and workshops with the Sollos team
• Presented design strategies to UMG and Apple Music senior stakeholders
• Lead the creation of Apple Music’s Sound Therapy brand identity and art direction, including design library, brand guidelines, colour palette, artist artwork, iconography, social media assets and marketing videos with Zane Lowe and UMG artists.
• Designed and implemented new user flows on Figma for the homepage, onboarding, profile, goal pages, menu, and player to improve overall user experience and retention by 35%
• Collaborated with scientists and Apple Health’s team to create features supporting scientific research, enhancing the app's credibility and effectiveness
• Managed end-to-end design process from user journey mapping to prototyping and testing
• Designed desktop dashboards for UMG Commercial tools, increasing engagement by 20%

Mar 2023 – Present · 3 yrs 1 mo · Greater London, England, United Kingdom

• Founded a community exclusively for women in product design in London 🇬🇧, which now has 800+ members. I have organised events, managed teams, created brand partnerships, and made friends for life ✨

Jan 2022 – Aug 2023 · 1 yr 7 mos · Greater London, England, United Kingdom

• Sky Live is an innovative interactive camera that integrates with Sky Glass TVs to enhance the home entertainment experience through features like video calling, gaming, and fitness tracking
• Designed and implemented Sky Live apps for Sky Glass TV (B2C), including VideoBooth, Watch Together, and MVMNT. These apps were launched to over 12 million Sky customers in June 2023
• Following the release, the user base expanded from 20K to 210K active customers
• Created new UI components and consistently improved the Sky Design System
• Collaborated with Creative Directors to create art direction and branding from concept to launch
• Managed engineers’ teams, working closely in agile squads to bring designs to life
• Conducted extensive user testing, from wireframing to high-fidelity prototyping
• Presented design strategies to Sky senior stakeholders
• Designed innovative motion control and body tracking interfaces for interactive games

Jan 2021 – Jun 2021 · 5 mos · Greater London, England, United Kingdom

• I was selected to participate in this UX/UI Design Programme which is
• delivered by influential leaders in tech. The programme consists of weekly
• masterclasses, mentoring sessions, and deep-dive workshops.

Dec 2020 – Jan 2022 · 1 yr 1 mo · London, England, United Kingdom

• Scoop & Spoon was a creative digital agency specialised in design and marketing services.
• Designed for website and mobile apps - B2B & B2C
• Created and implemented Scoop & Spoon’s website
• Created brand direction and visuals for Konditorei Oberlaa, increasing followers to 16k
• Designed apps and 360 rooms for Formula 1, Allianz Run World, MoMA and the Austrian Government

Mar 2020 – Dec 2020 · 9 mos · Greater London, England, United Kingdom

• Roomkey was an avatar virtual event platform for remote meetings, conferences, and digital events.
• With avatars and virtual rooms, users could engage in real-time chat, video, audio calling, and screen sharing.
• Developed and delivered the UI for the iOS, Android, Mac, Windows and VR app
• ensuring a consistent user experience across all platforms
• Created the brand and art direction across apps, social media, paid ads and avatars
• Worked alongside engineers to implement designs from Figma to Unity

Nov 2019 – Feb 2020 · 3 mos · Lisbon, Portugal

• Rydoo is a expense management platform used by businesses across 130+ countries. It offers a smart, efficient way to manage business expenses, control employee spending, and ensure compliance.
• Developed and delivered the UI for the Rydoo’s expense management platform and website
• Responsible for creating marketing materials; social media, magazines and finance reports
• Collaborate with senior designers and engineers to implement designs

Jul 2017 – Jun 2018 · 11 mos · São Paulo, Brazil

• Worked within three segments: product development, product approval, and product quality control.
• Responsible for all the Disney, Pixar, Marvel, Star Wars kids' fashion approval.
• Ensure brand consistency and clothing quality across all Disney clients
• Provided Disney/Marvel's system assistance and training for licensees, reducing friction points during the product approval and artwork search
• Reviewed every product before approval to ensure all the information was correct and gave feedback if the licensee needed to make changes before the Sr. Designer's or Marvel's consent.

Feb 2017 – Jul 2017 · 5 mos · São Paulo, Brazil