Dominique Reine Cu

Digital Marketing Specialist

Metro Manila, Philippines4 yrs 3 mos experience
Highly Stable

Key Highlights

  • Proven expertise in influencer marketing strategies.
  • Strong background in retail marketing execution.
  • Skilled in managing visual merchandising for top beauty brands.
Stackforce AI infers this person is a Marketing Specialist in the Beauty and Skincare industry.

Contact

LinkedIn

Skills

Core Skills

Influencer MarketingPublic RelationsRetail MarketingVisual MerchandisingSocial Media Marketing

Other Skills

Account ManagementAgency Relationship ManagementData AnalysisContent StrategyShopper MarketingEvent PlanningVendor NegotiationVendor CoordinationBrand ActivationBrand ManagementTrade MarketingSupplier SourcingCreative BriefsMicrosoft Power BISQL Server Reporting Services (SSRS)

Experience

4 yrs 3 mos
Total Experience
1 yr 10 mos
Average Tenure
6 mos
Current Experience

Unilever

Influencer Lead, Beauty & Wellbeing

Nov 2025 – Present · 6 mos · Philippines

  • Beauty & Wellbeing: Dove Hair, Pond’s, Vaseline, Sunsilk, Cream Silk, and Clear
Influencer MarketingPublic Relations

The estée lauder companies inc.

3 roles

Retail Marketing Executive, Skincare and Active Derm

Promoted

Aug 2023 – Aug 2025 · 2 yrs · Philippines

  • Brands: Estée Lauder, Clinique, Origins, Dr.Jart+
  • In-Market Lead responsible for end-to-end management and execution of retail marketing plans from product launches, to campaign promotion, to visual merchandising, to commercial activation for the Philippines market.
Retail MarketingVisual Merchandising

Brand Assistant, Skincare

Jun 2022 – Aug 2023 · 1 yr 2 mos · Philippines

  • Brands: Estée Lauder, Clinique, Origins
Social Media MarketingVisual Merchandising

Brand Trainee, Skincare

Oct 2021 – Feb 2022 · 4 mos · Philippines

  • Brands: Estée Lauder, Clinique, Origins

Spark it

Accounts and Business Development Intern

May 2021 – Mar 2022 · 10 mos · Philippines

Influencer MarketingAccount Management

Tedxadmu

Lead Organizer, TEDxADMUSalon

Sep 2020 – Apr 2021 · 7 mos

Education

Ateneo de Manila University

Bachelor of Science - BS — Communications Technology Management

Jan 2018 – Jan 2022

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