Jun 2018 – Present · 7 yrs 10 mos · India

• I build 360-degree marketing strategies that drive market leadership and translate complex tech into compelling brand stories.
• My Focus Areas:
• Brand & PR Leadership: Developed and executed comprehensive public relations strategies, securing extensive media coverage and managing C-suite communications.
• Digital Growth: Managed high-impact performance marketing campaigns across major e-commerce and digital platforms, consistently driving user engagement and clicks.
• Social & Content Strategy: Successfully built and scaled regional social media channels from the ground up, fostering a highly engaged community.
• Global Event Execution: Led end-to-end planning and execution for over 20+ major events and exhibitions across India and overseas markets (including Dubai and Vietnam).
• Ecosystem Development: Forged co-marketing collaborations with major brands and implemented successful retailer education programs that significantly boosted sales.
• Financial & Agency Oversight: Managed multi-million-dollar marketing budgets and negotiated contracts with external agencies.

Oct 2017 – May 2018 · 7 mos · India

• Government Relations:
• Led the second phase of the Smartphone Design Training Program, a key corporate joint project with the Government of India, aimed at providing specific training to Senior Design Engineers to lead design projects successfully in India.
• Program link: http://i.mediatek.com/makeinindia-sdtp2018
• Collected valuable feedback from various stakeholders after first phase of the program and implemented corrections for the second time.
• Continuously worked and coordinated with the Government bodies to enable the program.
• Created and put together all project content pieces; refurbished the landing page design & content.
• Ran a digital campaign to promote the training program & promoted the program on social media channels.
• Expanded role:
• Public Relations, Digital Outreach, Event Management, Influencer Marketing, and Social Media Marketing.
• Successfully executed the SEA Tech Forums in Indonesia and Vietnam, managing all aspects from content creation to demo set-up to digital outreach and attendee logistics.
• Internal Communications:
• Share important company highlights with employees.

Oct 2016 – Sep 2017 · 11 mos · India

• As the first social media marketing hire in the region, successfully established MediaTek India social media channels (Facebook, Twitter & Instagram), taking responsibility to strategize, develop, and implement social media content by working with various stakeholders to attain social media KPIs.