Oct 2018 – Apr 2023 · 4 yrs 6 mos · Raleigh, North Carolina · Hybrid

• On the Marketing Content Team, I developed web content and editorial strategies that supported product launches, improved discoverability, and strengthened brand voice. I partnered with stakeholders across marketing, design, and development to create content that reflected Red Hat’s open source values and met the needs of global enterprise audiences.
• Created and edited content for product pages, blogs, customer success stories, and gated assets
• Used analytics and surveys to guide content placement and enhance user experience
• Co-led initiatives to promote inclusive language and improve accessibility across digital properties
• Collaborated with internal teams to align messaging with Red Hat’s technical accuracy and brand tone

Aug 2017 – Aug 2018 · 1 yr · Charlotte, North Carolina · Hybrid

• I developed content for both secure and public-facing web experiences. I worked closely with product teams, analysts, and designers to ensure that all content reflected brand voice, met regulatory standards, and supported an accessible, user-friendly experience.
• Wrote content for authenticated user flows, alerts, email messages, and push notifications
• Ensured alignment with accessibility standards (screen readers, keyboard nav, color contrast)
• Applied UDAAP principles to ensure all content met compliance and legal requirements
• Helped shape UX and messaging for error states and interactive components

Nov 2016 – Feb 2017 · 3 mos · Raleigh-Durham-Chapel Hill Area

• Contributed to a major web modernization initiative by developing concise, user-focused content for Genworth’s mortgage insurance platform. Worked closely with UX, development, and product teams to align messaging with sprint goals, usability standards, and business rules.
• Wrote and edited UI copy, including error messages, emails, tooltips, and in-app guides
• Helped improve user comprehension by clarifying key workflows and promoting feature awareness
• Participated in sprint planning and collaborated cross-functionally to ensure content met business and customer needs

Oct 2015 – Oct 2016 · 1 yr · Morrisville, NC

• As part of the Consumer Marketing Team, I created and managed digital content for global product launches, campaign microsites, and merchandising initiatives. I collaborated with cross-regional teams to ensure content quality, accuracy, and brand consistency across all major initiatives.
• Wrote and edited content to support events like CES, TechWorld, and Mobile World Congress
• Managed campaign pages and microsites across global teams and vendor partners
• Served as the main content point of contact for CNET product review integration and TRUSTe compliance

Mar 2015 – Oct 2015 · 7 mos · Morrisville, NC

• As a part-time freelancer for the North America Web Merchandising Team, I developed new content on an as-needed basis.
• Created new content and edited existing content for specific sections of the site and user testing purposes.
• Worked with stakeholders and subject matter experts (SMEs) to ensure that content meets requirements.

Feb 2012 – Oct 2015 · 3 yrs 8 mos · Raleigh, NC

• As part of the Communications Department, I contributed to a major redesign and restructuring effort spanning NCDOT.gov and related NC.gov properties. I wrote and edited hundreds of pages of content focused on accessibility, clarity, and public usability, and worked with teams across state agencies to improve governance and content continuity.
• Led content development for key sections of the redesigned site, collaborating with developers, IT, and communications teams
• Supported emergency communication planning to ensure critical updates could be published during major weather events
• Contributed to inter-agency governance committees to standardize best practices across NC.gov websites

Jun 2009 – Present · 16 yrs 11 mos · Remote

• Working remotely, I collaborate with clients across industries—including healthcare, law, tech, and travel—to develop research-backed content tailored to audience and brand needs. Adapt tone and format for blogs, web copy, and marketing collateral in deadline-driven projects.

Sep 2006 – Present · 19 yrs 8 mos · Raleigh, NC

• I raise, train, and exhibit sound and healthy Newfoundland dogs for conformation and working titles.