Lejla Olk

Co-Founder

United States16 yrs 3 mos experience

Highly Stable

Key Highlights

Spearheaded global marketing for Bellabeat.
Founded PrimePressQ to redefine brand visibility.
Scaled Borboleta into a global luxury brand.

Stackforce AI infers this person is a Brand and Media Strategist with expertise in Health & Wellness and Luxury Goods.

Contact

Skills

Core Skills

Business OwnershipStart-up LeadershipMedia StrategyBrand PositioningMarketing StrategyBrand AwarenessBrand PartnershipsBusiness GrowthGrowth Management

Other Skills

Wellness ProgramsSocial Media MarketingHealth & WellnessWearablesInfluencer MarketingDigital CampaignsConcept DevelopmentActivation ManagementAccelerated GrowthGrowth AccelerationTop Line GrowthSales StrategyMarket AnalysisE-commerceBusiness Planning

About

CMO-Turned-Founder | Brand Growth & Media Strategist For years, I’ve been at the heart of scaling brands, building strategic partnerships, and shaping industry leaders. As Chief Marketing Officer at Bellabeat, I wasn’t just leading marketing—I was helping redefine the femtech space. I spearheaded global brand expansion, influencer collaborations, and high level campaigns, securing placements with Poosh, iHeart, Saks, and more. I worked alongside Goldman Sachs, UBS, and McKinsey & Company, driving strategic initiatives that positioned Bellabeat as a category leader. Before that, as General Manager & Head of Growth at Borboleta Joaillerie, I played a key role in scaling the brand into a global luxury name, expanding to 80+ stores worldwide and leading brand development, operations, and partnerships. But after years of building for others, I knew it was time to create something of my own. That’s how PrimePressQ was born, a space where brands don’t just get seen, they get remembered. Through media strategy and positioning, I help brands cut through the noise and establish lasting impact. I thrive at the crossroads of strategy and storytelling, where brands become movements. Always open to collaborations and bold ideas.

Experience

16 yrs 3 mos

Total Experience

3 yrs 6 mos

Average Tenure

2 yrs 2 mos

Current Experience

Primepressq

Founder & CEO

Feb 2024 – Present · 2 yrs 2 mos · Miami, Florida, United States · Hybrid

As the Founder and CEO of PrimePressQ, I’m focused on building a new kind of media pathway for brands. At PPQ, we specialise in high-authority editorial list features, creating structured visibility in top-tier publications that shape how audiences discover the best places, people, and experiences.
This grew out of years of working in marketing and communications, watching brilliant brands struggle with uncertainty around traditional PR. Timelines were unclear, outcomes unpredictable, and visibility often depended on chance more than strategy.
PPQ changes that by giving brands a clean, direct route into trusted editorial environments. Our list-driven format turns recognition into a long-term asset that strengthens credibility and positions brands where decisions are actually made.
Alongside this, PrimeQ Agency supports clients who need a wider partnership across communications, positioning, and strategic storytelling with top-tier media outlets.
For me, this work is about more than mentions. It’s about putting brands in the right context, at the right moment, in a way that builds real authority and momentum for the future.

Business OwnershipStart-up Leadership

Bellabeat

2 roles

Chief Marketing Officer

Promoted

Jan 2023 – May 2024 · 1 yr 4 mos

Led global marketing strategy and brand positioning, driving brand awareness, revenue growth, and customer engagement in the health & wellness space.
Built and executed high-impact brand awareness and demand generation campaigns, expanding Bellabeat’s reach and consumer base.
Developed strategic partnerships with celebrity agencies, top-tier influencers, and brand ambassadors, securing high-profile collaborations and endorsements.
Spearheaded multi-channel marketing initiatives, leveraging social media, influencer marketing, PR, and digital campaigns to maximize reach and engagement.
Worked cross-functionally with product, sales, and creative teams to align marketing strategies with business goals.
Stayed ahead of marketplace & platform trends, ensuring Bellabeat remained at the forefront of the wellness tech industry.

Brand PartnershipsWellness ProgramsMarketing StrategySocial Media MarketingHealth & WellnessWearables+1

Head of Brand Awareness and Demand Generation

Feb 2021 – Jan 2023 · 1 yr 11 mos

Led the brand awareness team, opening strategic partnerships and securing special collaborations.
Negotiated and managed high-profile influencer and celebrity partnerships, overseeing concept development, onboarding, and activation.
Played a key role in achieving company milestones, developing creative marketing concepts and overseeing their execution.
Owned and managed the program and project ideation process, leading teams from concept development to full-scale execution.
Monitored market and platform trends, ensuring brand positioning remained competitive in the evolving wellness and tech industry.

Brand PartnershipsWellness ProgramsMarketing StrategySocial Media MarketingHealth & WellnessWearables

Borboleta

2 roles

Head of Growth

Promoted

Sep 2017 – Oct 2020 · 3 yrs 1 mo

Developing strategy, tactics, sales plans, and profit targets
Responsible for the implementation of product assortments and VM standards in all stores together with franchise and distribution network
Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, and competitors
Continual training and development of all members of the sales department
Recruiting and selecting the sales department
Coaching and supporting during the opening process/ defining initial order and right assortment for franchise openings and distribution channel
Leading all direct reports with quantitative and qualitative targets, ensuring measurement and appropriate feedback
Generating and implementing new sales and marketing initiatives to increase eCommerce sales and profitability

Accelerated GrowthBusiness GrowthGrowth AccelerationTop Line GrowthGrowth Management

General Manager

Nov 2014 – Nov 2017 · 3 yrs

Establishing operational plans, budgets, and results in measurements; allocating resources; reviewing progress
Managing and directing the entire team with all supported activities of production, online sales, wholesale and monobrand stores
Induction of wide network of buyers & distributors overseas
Overseeing marketing activities to develop effective marketing strategies to establish and grow brand awareness and consequently boost sales
Establishing and managing various projects; new packaging, four months implementation process of new ERP solution, lookbook & campaigns etc

Kupi me

Ecommerce Consultant

Jun 2015 – May 2016 · 11 mos

Complete consulting on building a new project within Kupi Me company
website structure
category selections
buying procedures
import policies
marketing activities (social media, SEO)

Styria media group ag

Category Manager | Fashion & Beauty

Feb 2013 – Nov 2014 · 1 yr 9 mos · Zagreb, Croatia

Handling the acquisition and development of a network of suppliers
Dealing with complete supply-chain management responsibilities
Creating and implementing a range of plans, seasonal offers and sales
Managing international import with all the details and supporting documents
Analyzing sales results and delivering regular sales reports
Highlighting a keen eye for detail within pricing, calculations and reporting
Managing plans for stock levels
Analysing consumer buying patterns and predicting future trends
Demonstrating organisational skills when coordinating logistics and promotions
Attending trade fairs, in the UK and overseas, to select and assemble a new collection of products
Managing and supporting a team of web administrators

Nicolas concept store

Online Store Manager

Jul 2009 – Dec 2012 · 3 yrs 5 mos · Zagreb, Croatia

Handling all aspects of retail operational and merchandising management issues, from the delivery of stock to the store to the final sale of the product to the customer
Ensuring that business development activities contribute to financial goals
Managing e-marketing plans in cooperation with marketing team (social media marketing, SEO, SEM)
Managing and providing exceptional customer service and resolving customer problems or complaints by determining optimal solutions
Managing store revenue, including cash handling and executing and monitoring loss prevention and shrink programs
Creating and implementing a range of plans, seasonal offers and sales
Preparing financial and operational plans on a monthly, quarterly and annual basis
Managing and monitoring orders, sales and shipments
Responsible for preparation of work schedules for junior stuff