Pierre-Eric Bouvier — CEO
Global marketing and commercial leader with 12+ years of experience driving portfolio growth, brand equity, and commercial performance within premium and luxury consumer goods. Proven track record in defining and executing medium- to long-term strategies across global markets, channels, and customer ecosystems. Currently Global Head of Portfolio Growth at Pernod Ricard, I operate at the intersection of strategy, brands, markets, and insights—shaping prioritisation, investment choices, and value creation at scale. My career spans global, regional, and local leadership roles, with hands-on accountability for strategy deployment, market activation, P&L management, and team leadership. I bring deep expertise in: Commercial strategy, portfolio & category optimisation Global brand activation across on-trade, off-trade, e-commerce and travel retail Translating global strategies into high-impact local execution Leading cross-functional, multicultural teams in matrix organisations Having worked across Europe, Russia, Asia-Pacific, GTR and LATAM-focused scopes, I combine a strong global perspective with operational rigor and pace. I am known for building trust, aligning stakeholders, and delivering clarity in complex environments. Executive Master in Strategy & Innovation (Oxford Saïd Business School). Growth-driven, consumer-centric, and commercially minded, with a leadership style grounded in authenticity, high standards, and sustainable performance.
Stackforce AI infers this person is a Global Marketing Leader in the Luxury Consumer Goods sector.
Location: Paris, Île-de-France, France
Experience: 11 yrs 5 mos
Skills
- Commercial Strategy
- Global Brand Activation
- Brand Strategy
- Global Strategy Execution
- Sales & Marketing
Career Highlights
- Proven track record in portfolio growth and brand equity.
- Expert in translating global strategies into local execution.
- Strong leadership in multicultural team environments.
Work Experience
Pernod Ricard
Global Head of Portfolio Growth (3 mos)
Global Head of Business and Market Activation - Havana Club (1 yr 10 mos)
Global Marketing Manager - Europe & Asia-Pacific - Havana Club (2 yrs 4 mos)
Senior Brand Manager - Premium Whisky (3 yrs 3 mos)
Brand Manager French Portfolio (Champagne, Cognac and Apéritifs) (2 yrs 11 mos)
Jr Business Development & Insights Manager (9 mos)
LVMH Wines & Spirits
International Business Development Assistant Moët & Chandon,Dom Pérignon (6 mos)
L'Oréal
Assistant Product Manager - Giorgio Armani & Ralph Lauren (5 mos)
Pernod Ricard
Marketing Analyst Intern (5 mos)
SARL Exte Peio
Salesman (10 mos)
Education
Executive Master in Business Strategy & Innovation at Saïd Business School, University of Oxford
Master's degree at NEOMA Business School
Bachelor of Pharmacy (B.Pharm.) at Semmelweis University
Bachelor of Pharmacy (B.Pharm.) at Université Bordeaux 2
