Jan 2013 – Jul 2014 · 1 yr 6 mos · Bangalore, India

• Involved in core concept creation and ideation across verticals in the organization.
• Key role in understanding and interpreting the brand and business objectives of clients/projects.
• Assessing opportunity areas and developing appropriate creative strategy and design.
• Handling multi-disciplinary design projects with a right mix of creative and analytical approach.
• Projects & Clients
• Standardized and modular solutions for scalable, service based retail spaces with custom product, communication and system design.
• Projects in the areas of Civic design, Customer Interaction Kiosks, Crafts, Interiors and Structural packaging.
• Worked with 3M, Toyota, Titan, Karnataka Tourism, Caperberry

Jun 2010 – Dec 2012 · 2 yrs 6 mos · Bangalore, India

• Developed the Industrial Design vertical for the organization.
• Advocated design thinking and worked towards expanding the organization's existing portfolio.
• Established systems to scope & create detailed project plans & proposals with appropriate timelines and resource allocation.
• Projects & Clients
• Handled projects which involved new brand creation, market & user research, range and product planning, product design and development, prototyping, vendor integration, packaging, retail design, technical detailing and manufacturing supervision.
• Worked on multiple projects for signage system design and way-finding solutions.
• Worked with Stovekraft, William Penn, Samsung, Volvo, Leeboy, Mahindra World City, TAFE, Vaishnavi Group, Divyasree Developers
• Conducted Design Sensitization Seminar and Design Clinic with UNIDO and NID for MSME clusters in Hyderabad and Bangalore

Oct 2009 – May 2010 · 7 mos

• Structural packaging design for personal care product with unique dispensing mechanism for a major FMCG brand
• Car freshener (container-dispenser system) design for JKHC
• Design of Burglar alarm for a Home Automation and Security Company

Feb 2008 – Jul 2009 · 1 yr 5 mos · Pune, India

• Handled key accounts in the areas of healthcare, pharmaceutical packaging, FMCG and household plastic products
• Created custom design tools, formats and methodologies for internal design processes and presentations
• Involved in establishing quality management system and worked towards getting ISO 9001:2000 certifications for the organization.
• Projects & Clients
• Design and development of handheld Anti-counterfeit device and Health Companion (HDA) for Bilcare Research
• One of a kind of child resistant & senior friendly compliance packs and dispensers – Designs received a US patent and FDA approval
• Brand identity for Havells
• Products for home security and automation with Zicom, Aftek (Digihome solutions)
• Styling and optimization of Automated Vending Machine, Vertical Machining centre, Tapping machine and Organic Waste Convertor for Pidilite, Premier, Macintel and Excel Industries
• Packaging design for major FMCG companies like Dabur, Cadburys, Nestle, Unilever – Packaging for Vatika shampoos awarded INDIASTAR for packaging excellence
• Design research projects for ITW

Mar 2006 – Jan 2008 · 1 yr 10 mos · Pune, India

• Involved in design research, trend mapping & future forecasting, psychographic analysis, mechanism development, ergonomic research & evaluation, form studies, color schemes, sketching & visualizations, 3D modeling, prototyping & model making, co-ordination with design engineering.
• Projects & Clients
• Design and development of a range of household plastic products by exploring newer techniques of manufacturing for Nayasa Plastics.
• Display systems, Visual merchandising, Point of sale solutions for modern as well as traditional retail for ITC, HUL and Pidilite.
• Structural packaging design with innovative mechanisms and dispensing details for Allied Blenders & Distillers, Pidilite, Bilcare, Pfizer, GSK, Walls Singapore.