Awijit Singh

Business Development Executive

Gurugram, Haryana, India12 yrs 3 mos experience

Key Highlights

  • Over a decade of experience in e-commerce and growth marketing.
  • Expert in scaling brands from 0 to 100 in FMCG and BPC.
  • Consults with founders and VCs on e-commerce strategies.
Stackforce AI infers this person is a B2C E-commerce and Digital Marketing expert.

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Skills

Core Skills

E-commerceDigital Marketing

Other Skills

Google AdsAmazon Marketing Services (AMS)E-Commerce ConsultingGlobal E-CommerceB2C e-commerceBusiness AnalysisAdvertisingAnalyticsAnalytical SkillsBusiness Analytics

About

With over a decade of experience across consulting, P&L ownership, performance marketing, branding and category growth, I’ve helped brands scale from 0→10 and 10→100 across FMCG, BPC, and consumer durables, both legacy and new age brands (L'oreal Paris, Garnier, Maybelline, Mamaearth, derma co, aqualogica, Philips) I thrive on building strategies that fuel this growth whether it’s launching a D2C playbook, accelerating marketplaces, or unlocking quick commerce. Having worked at the intersection of brand, performance, category and revenue, I understand how to drive sustainable, profitable growth across stages. Outside of my core role, I regularly consult with founders, VCs, and expert networks on e-commerce, GTM strategy, digital scale-up, new launches, and category led brand building. If you're exploring a new launch, category understanding, P&L and ecommerce scale challenge, or need a second brain, happy to chat. You may reach out to me on awijit08@gmail.com.

Experience

The body shop

AVP - Online revenue (Ecommerce, Quick commerce and D2C)

Dec 2025Present · 4 mos · Gurugram · On-site

Philips

Head of Ecommerce | Quick commerce

Feb 2025Dec 2025 · 10 mos

Honasa consumer ltd.

General Manager - E-commerce

Sep 2023Feb 2025 · 1 yr 5 mos · Gurugram, Haryana, India

Publicis groupe

Director - E-commerce

Mar 2022Sep 2023 · 1 yr 6 mos · Gurugram, Haryana, India

  • Led a team of around 40 professionals for L'Oréal India's e-commerce mandate
  • Brands - L'Oréal Paris, Maybelline, Garnier, L'Oréal Professional, Biolage and Matrix
  • Platforms - Google Ads, AMS, Flipkart, Myntra, Purplle, Nykaa, Big Basket, etc
  • Drive monthly, quarterly, and annual strategies for each brand keeping sufficiency in mind along with periodic evolution of the recommended strategy to measure the effectiveness
  • Built new launch Strategy for the new product prototype of L'Oréal sub-brands
  • Developed the e-commerce annual operational planning (AOP) for the brand
E-CommerceDigital MarketingGoogle AdsAmazon Marketing Services (AMS)

Comfort click

Lead - E-commerce

Oct 2020Apr 2022 · 1 yr 6 mos

Accenture

SEM Manager - D2C

Nov 2017Oct 2020 · 2 yrs 11 mos · Gurgaon, Haryana

Cognizant

SEM Specialist

Oct 2016Nov 2017 · 1 yr 1 mo · Gurgaon, Haryana

Star lead services

Business Strategy Analyst

Jan 2014Oct 2016 · 2 yrs 9 mos · Gurugram, Haryana, India

Education

ICFAI University

Master of Business Administration - MBA — International Marketing

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