Dec 2021 – Apr 2024 · 2 yrs 4 mos

• Led high-impact transformation initiatives across Marketing, strengthening Sales enablement and driving measurable business outcomes
• Built and deployed an ML-based Lead Scoring engine, replacing legacy systems with a more robust, data-driven framework
• Identified capability gaps and incubated new solutions through strategic POCs to advance Digital Sales & Marketing maturity
• Spearheaded multiple AI/ML programs, scaling adoption from experimentation to business integration
• As part of the Core Committee, drove culture and employee engagement initiatives at an organizational level

Jan 2019 – Nov 2021 · 2 yrs 10 mos

• Led a high-performing global team, enabling Marketing & Sales across Digital Demand, Customer Targeting, and Sales Programs
• Drove the adoption of AI/ML solutions to accelerate demand generation and unlock cross-sell/up-sell opportunities at scale
• Conceptualized and launched a marketing intelligence bot - a mobile-first solution enhancing real-time sales enablement
• Built and scaled the delivery engine through strategic hiring and vendor partnerships, strengthening execution capability and agility

Jul 2015 – Sep 2017 · 2 yrs 2 mos · Bengaluru Area, India · On-site

• Led Analytics & Data Sciences for digital business supporting B2C and B2B division of VMware.com
• First ever propensity to nurture ML models at VMware enabling Personalization on website and re-targeting on other channels
• Enabled the development and application of advanced analytics methodologies and processes into Digital space to drive marketing optimization, improve business processes and achieve profitable growth
• Identified critical opportunities to increase Customer digital engagement and drive early Trial adoption strategies via Digital campaign optimization

Aug 2014 – Jul 2015 · 11 mos · Bangalore

• Manage India customer analytics team and help global business with data driven solutions
• Synthesize customer behavior across different interaction channels - App, Desktop and Retail to provide comprehensive customer insights
• Work closely with Digital Marketing, Product, Finance and Risk/Payment teams to measure ROI/outcomes in launching new products, marketing campaigns, pricing implementations and optimization rollouts

Aug 2013 – Aug 2014 · 1 yr

• Led Digital Analytics for North America - Public and Large Enterprise Business for dell.com
• Instrumental in pilot project on Engagement Model that predicts likelihood of leads to convert from marketing to sales stage and equips the sales team with relevant conversation. Nurturing leads using engagement score and recommended products resulted in 2.5X conversion compared to the control group.

Nov 2010 – Jul 2013 · 2 yrs 8 mos

• Developed comprehensive analytics for the newly launched blogging site Tech Page One (TPO) providing insights on site performance and suggesting enhancements leading to more customer engagement and revenue to Dell
• Manage reports, analyze and innovate for the optimum Web Site Performance
• Recommend Campaign refinements to continually maximize the customer web presence
• Provide Analytics/BI support to Dell Financial Services (DFS) stakeholders working on process improvement and ongoing analysis

Sep 2009 – Nov 2010 · 1 yr 2 mos

• • Instrumental in developing the model BTTC (Best Time to call), which helped the Collections Department in their loan recovery process via improvement in customer contact rate by 17%

Jan 2007 – Sep 2009 · 2 yrs 8 mos

• Support Mortgage business unit with ad-hoc analyses and reporting
• Automate regular reporting via development of Oracle Procedures/Jobs/Functions and VBA resulting in increased efficiency of the processes & saving 25-30% of an analyst’s time

Jun 2004 – Oct 2006 · 2 yrs 4 mos

• Worked on Mainframe Technologies