Randy Shoemaker — CEO

I help consumer product companies grow by building brands people care about and fanbases that last. My career spans some of the world’s most iconic brands, including Star Wars, Marvel, DreamWorks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL. Across every role, the focus has been the same. Build brands with emotional resonance and convert that loyalty into sustained, profitable growth. I specialize in understanding what drives fan behavior and using those insights to shape strategy, sharpen positioning, and prioritize the initiatives that matter most. My work has included leading major brand and portfolio transformations, scaling high-performing DTC businesses, expanding retail distribution with top partners, and delivering integrated marketing programs that drive both demand and revenue. Areas of focus: • Building fan driven brands across toys, gaming, entertainment, sports, and outdoor categories • Scaling and optimizing direct to consumer businesses • Translating consumer insight into product, positioning, and demand • Leading brand and portfolio transformations • Driving profitable growth across DTC, retail, and licensing • Serving on leadership teams, driving strategy, execution, and organizational alignment I operate at the intersection of brand, commerce, and data as a member of leadership teams, driving faster decisions and building businesses designed for long-term growth.

Stackforce AI infers this person is a B2C marketing leader with expertise in consumer products and brand management.

Location: Los Angeles, California, United States

Experience: 23 yrs 6 mos

Skills

E-commerce
Strategic Leadership
Brand Development
Marketing Strategy
Marketing
Brand Management
Product Development
Licensing

Career Highlights

Expert in building fan-driven brands.
Proven track record in scaling DTC operations.
Led marketing for iconic brands like Star Wars and Marvel.

Work Experience

Entertainment Earth

Senior Vice President & GM, Direct-to-Consumer (10 mos)

Superfan Brands

Founder & Fractional CMO (1 yr 9 mos)

Eastern Standard Provisions

Chief Marketing Officer (3 yrs 9 mos)

Randy Shoemaker

Fractional CMO (1 yr)

Funrise

Senior Vice President, Global Brand Marketing (3 yrs)

Lionsgate

Senior Vice President, Consumer Products & Licensing (1 yr 8 mos)

Randy Shoemaker

Fractional CMO (1 yr 8 mos)

DreamWorks Animation

Vice President, Consumer Products (3 yrs 3 mos)

THQ

Vice President, Global Brand Management (2 yrs 1 mo)

Hasbro

Director, Global Brand Management (6 yrs 8 mos)

Electronic Arts, Inc.

Product Manager, EA SPORTS (2 yrs 3 mos)

Education

MBA at Clark University

B.A. Business Management at Clark University

Randy Shoemaker

CEO

Los Angeles, California, United States23 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in building fan-driven brands.
Proven track record in scaling DTC operations.
Led marketing for iconic brands like Star Wars and Marvel.

Stackforce AI infers this person is a B2C marketing leader with expertise in consumer products and brand management.

Contact

Skills

Core Skills

E-commerceStrategic LeadershipBrand DevelopmentMarketing StrategyMarketingBrand ManagementProduct DevelopmentLicensing

Other Skills

P&L ManagementCustomer AcquisitionCustomer InsightDigital MarketingConsumer Products MarketingMarketing Plan CreationRevenue & Profit GrowthCreative DirectionSearch Engine Marketing (SEM)StrategyDemand GenerationTeam LeadershipConsumer ProductsMonetizationStrategic Partnerships

About

Experience

23 yrs 6 mos

Total Experience

3 yrs 2 mos

Average Tenure

10 mos

Current Experience

Entertainment earth

Senior Vice President & GM, Direct-to-Consumer

Jul 2025 – Present · 10 mos · Simi Valley, California, United States · Hybrid

Strategic LeadershipP&L ManagementE-commerceCustomer AcquisitionCustomer InsightDigital Marketing

Superfan brands

Founder & Fractional CMO

Aug 2024 – Present · 1 yr 9 mos · Los Angeles Metropolitan Area

I help consumer product companies accelerate growth by building passionate, loyal fanbases. I excel at understanding what drives fan loyalty, using that insight to fuel growth.
With a strong background in strategic brand development and data-driven marketing innovation, I have a proven track record in scaling direct-to-consumer operations, securing placement with top retailers, creating impactful consumer marketing campaigns that deliver results, and leading high-performing teams.

Brand DevelopmentConsumer Products MarketingMarketing StrategyMarketing Plan CreationRevenue & Profit Growth

Eastern standard provisions

Chief Marketing Officer

Sep 2020 – Jun 2024 · 3 yrs 9 mos · Greater Los Angeles Area, CA · Remote

Led the marketing strategy to strengthen Eastern Standard Provisions’ market presence including brand strategy, digital marketing, social media, PR, direct-to-consumer and retail sales, data analytics, consumer experience, and product development.

P&L ManagementCustomer AcquisitionMarketingCreative DirectionStrategic LeadershipE-commerce+6

Randy shoemaker

Fractional CMO

Sep 2019 – Sep 2020 · 1 yr · Greater Los Angeles, California, United States

Led marketing strategies for multiple clients, driving growth by aligning tailored brand, digital, and consumer-focused initiatives with each company’s unique goals.

Funrise

Senior Vice President, Global Brand Marketing

Sep 2016 – Sep 2019 · 3 yrs · Van Nuys, CA · On-site

Led global brand strategy, product development, marketing and licensing for Funrise's portfolio of toy brands across multiple categories (preschool, boys, girls, vehicles, outdoor).

P&L ManagementMarketingCreative DirectionStrategic LeadershipBrand ManagementProduct Development+1

Lionsgate

Senior Vice President, Consumer Products & Licensing

Jan 2015 – Sep 2016 · 1 yr 8 mos · Santa Monica, CA · On-site

Led the development, licensing and marketing of consumer products programs across multiple categories for Lionsgate’s entertainment portfolio of film, TV, digital, and home entertainment properties.

P&L ManagementMonetizationStrategic LeadershipStrategic PartnershipsBrand ManagementProduct Development+2

Randy shoemaker

Fractional CMO

May 2013 – Jan 2015 · 1 yr 8 mos · Greater Los Angeles, California, United States

Led marketing strategies for multiple clients, driving growth by aligning tailored brand, digital, and consumer-focused initiatives with each company’s unique goals.

Dreamworks animation

Vice President, Consumer Products

Feb 2010 – May 2013 · 3 yrs 3 mos · Glendale, CA · On-site

Led global toy licensing and North American retail strategy for DreamWorks’ consumer products delivering over $300 million in U.S. annual retail sales.

P&L ManagementMonetizationStrategic LeadershipStrategic PartnershipsBrand ManagementProduct Development+2

Thq

Vice President, Global Brand Management

Jan 2008 – Feb 2010 · 2 yrs 1 mo · Agoura Hills, CA · On-site

Led global brand management and marketing for THQ's Kids and Family division of licensed and original IP video games, managing a global P&L of over $250 million.

P&L ManagementAdvertisingCross-functional Team LeadershipMarketingStrategic LeadershipMarketing Strategy+4

Hasbro

Director, Global Brand Management

May 2001 – Jan 2008 · 6 yrs 8 mos · Pawtucket, RI · On-site

Led Lucasfilm and Marvel global brand management, product development, and consumer marketing for toy lines including Star Wars, Hulk, Iron Man, and Marvel Legends.

P&L ManagementAdvertisingCross-functional Team LeadershipMarketingCreative DirectionMarketing Strategy+3

Electronic arts, inc.

Product Manager, EA SPORTS

Jun 1998 – Sep 2000 · 2 yrs 3 mos · Redwood City, CA · On-site

Led global brand marketing for multiple EA SPORTS video game brands including Madden NFL Football, Knockout Kings Boxing, NCAA Football, and NCAA March Madness Basketball.

P&L ManagementAdvertisingCross-functional Team LeadershipMarketingCreative DirectionMarketing Strategy+3