Arnika Raj

Product Manager

India5 yrs 2 mos experience

Key Highlights

Led redesign of OneWeb platform for 50+ markets.
Expert in data-driven product strategies and user experience.
Strong background in marketing and product management.

Stackforce AI infers this person is a Fintech and Automotive product manager with expertise in user experience and data analysis.

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Skills

Core Skills

Product ManagementData AnalysisUser Experience (ux)Marketing StrategyBrand Awareness

Other Skills

Customer ExperienceProject ManagementMarket ResearchStrategic CommunicationsDesign ThinkingTeamworkCreative Problem SolvingStrategic PartnershipsProblem SolvingBusiness-to-Business (B2B)International EntrepreneurshipInformation ManagementDecision SupportNegotiationInternational Marketing

About

I translate complex user needs into impactful product solutions. At Mercedes-Benz AG, I contributed to reimagining the OneWeb platform's customer journey across 50+ markets and developed strategic frameworks for crisis-responsive demand shaping. Previously at FoodyTek (Italy), I helped transform vending machine payments through user-centric research and design. Now, as a product manager at Blostem, I’m focused on building digital-first finance solutions and improving how users move through our platform—finding and fixing where people get stuck, making each step smoother. This role is a natural next step for me, letting me apply what I’ve learned from different industries while continuing to grow as a product thinker. My journey from marketing to product management gives me a unique perspective on user needs and business strategy. Open to connecting with fellow product enthusiasts and innovators! #ProductManagement #DigitalTransformation #UserExperience #Innovation"

Experience

5 yrs 2 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 2 mos

Current Experience

Blostem

Product Manager

Mar 2025 – Present · 1 yr 2 mos · India · On-site

At Blostem, a leading fintech platform specializing in embedded investment products, I drive user and partner growth by relentlessly optimizing digital funnels and crafting data-driven product strategies.
Key Responsibilities:
Map and analyze onboarding and engagement funnels, identifying bottlenecks and implementing conversion improvements using analytics.
Lead product-led growth initiatives, collaborating cross-functionally with engineering, design, compliance, and go-to-market teams.
Build and refine product roadmaps aligned with business priorities, guiding features from ideation through launch and iteration.
Partner with banks and fintech ecosystem stakeholders to deliver seamless integrations and high-impact GTM initiatives.

Data AnalysisProduct ManagementCustomer ExperienceProject Management

Mercedes-benz ag

Product Manager

Jul 2023 – Sep 2024 · 1 yr 2 mos · Germany · On-site

Customer Intelligence, Data and AI Team
Conducted comprehensive stakeholder interviews of 3 stakeholder groups to identify core friction points and improve processes
Developed demand-sensing strategies with the customer preferences analysis team based on scientific research and data analysis to optimize supply chain and support sales & operations initiatives
Collaborated with data scientists to enhance agile capacity planning tools and recommendation systems across customer journey touchpoints
Proposed actionable steps for demand shaping based on research into consumer behavior during crises
OmniChannel Customer Journey Team:
Redesigned information architecture for MB's OneWeb to optimize the customer journey, leveraging UX principles, data insights, and KPIs for a standardized global user experience.
Conceptualized landing page templates using behavior design, rolled out for 50+ markets
Developed best-practice documents and guidelines for effective content localization.
Created process flows and facilitated stakeholder alignment among MB brands (Mercedes-Benz, AMG, Maybach)
Conducted in-depth market and competitive analyses of 25+ luxury automobile companies to enhance conversion rates in the login area

Data AnalysisUser Experience (UX)Market ResearchStrategic Communications

Foodytek

Marketing, Business and Product Development

Nov 2022 – Dec 2023 · 1 yr 1 mo · Italy · Remote

Collaborated with cross-functional teams to deliver effective communication strategy
Assisted in product management of SaaS payment app for vending
Conducted user research to improve app experience and develop customer insights

User Experience (UX)Market ResearchData AnalysisMarketing StrategyProduct Management

Eit rawmaterials - regional center freiberg

Student Research Assistant

Feb 2022 – Sep 2022 · 7 mos · Freiberg, Saxony, Germany

Support with project management, content strategy, marketing, data preprocessing and reporting

TeamworkData AnalysisMarket Research

Niyamaya consumer products pvt. ltd.

Manager Branding and Strategy

Jun 2020 – Sep 2021 · 1 yr 3 mos · India

Responsible for product positioning, vision and storytelling on various channels
Customer research through surveys and interviews, develop feedback processes
Conduct competitor and market analysis to deliver Go To Market strategy
Ensure alignment of sales and lead generation efforts with digital marketing and ecommerce efforts.
Directing, planning and coordinating marketing strategy and communications
Conceptualize and execute influencer marketing strategy across cities.
Maintaining and updating brand communications guidelines - including visual and copy content.
Handling social media, public relation efforts, and content marketing.
Explore and develop new opportunities to expand brand and influence

Design ThinkingMarket ResearchStrategic PartnershipsBrand AwarenessMarketing Strategy

Peri crm

Marketing Communications Manager

Apr 2019 – Sep 2021 · 2 yrs 5 mos

Improve Peri's penetration in the domestic market.
Creates brand awareness through various marketing efforts online and offline.
Create, develop and implement strategic communications initiatives
Predict audience preferences and build content to solve consumer's problems and drive traffic.
Optimize content considering SEO and google analytics

TeamworkProblem SolvingMarket Research

Jk lifestyle private limited

Social Media Strategist

Oct 2017 – Jul 2023 · 5 yrs 9 mos · India

Design creative solutions, communication strategies and copies to increase engagement, community building, loyalty and overall brand awareness.
Lead customer relations and ensure community management/media team works in tandem with customer service to deliver the best customer experience across the industry.
Designing and managing paid marketing campaigns and affiliate partner programs to deliver the best possible outcome
Launching the campaign on the advertising platforms and its continuous tracking and analysis.
Financial planning consisting of budget allocation for the ads, stating ROI and dividing the financial resources for social media posts, ad copies, etc.
Conduct market research and analysis for deep understanding of target audience
Manage cross-functional team to deliver omnichannel content

Design ThinkingTeamworkMarket ResearchCreative Problem SolvingMarketing StrategyBrand Awareness