Jan 2025 – May 2025 · 4 mos · Mumbai, Maharashtra, India · On-site

• Streambox provides India's first Subscription TV, bundling 25+ OTTs with TV hardware and a companion
• mobile app.
• ● Defined growth strategies and managed the integrated OTT/media experience (25+ services) across
• both TV and the companion mobile app, significantly boosting user acquisition and engagement.
• ● Responsible for growth and optimisation of INR 1 Crore+ subscription renewal revenue for DorTV
• ● Launched the 'DorPlay' app via an exclusive partnership with Flipkart, achieving 30,000+
• subscription sales.
• ● Managed end-to-end app marketing campaigns, optimizing budget allocation and improving key
• performance metrics (e.g., Cost Per Install, engagement rates) using data insights.
• ● Collaborated cross-functionally with Product, Tech (Hardware & Software), and Marketing teams to
• align on growth initiatives and reporting.

Mar 2021 – Sep 2024 · 3 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• Kirana Friends is a platform that enabled Kirana modernisation at scale leading to increase in business and profits for the owners with the help of Content, Services and Proprietary Tech.
• ● Kirana Friends was awarded as one of the fastest growing startups in India by Google Play & MeitY
• ● Led the product, marketing and business function of the startup enabling organic growth to over 2.5L users, partnerships with organisations like Walmart, Metro Cash & Carry, Reliance, BPCL, and Samhita, and enabling success of thousands of Kirana owners in India
• ● Led the design and development of our Android application, its backend, and as well as it’s scale up from to cater to 50K Monthly Active Users
• ● Created a content engine getting over 1L views a month, & driving organic growth of the product
• ● Maintained & led relationships with partners, investors, and advisors ensuring complete transparency & diligence

Jul 2017 – Mar 2021 · 3 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• TRRAIN is a public charitable trust founded by Mr. BS Nagesh with a mission to empower people in the retail industry
• Started as a Marketing Executive, handling events, social media, fundraising, and sponsorships.
• Played a key role in expanding the organization's IP, Retail Employees' Day, increasing its reach from 4 to 39 countries
• Led the development of India's first disability hiring platform, RISE, and worked on multiple pioneering research reports in partnership with Accenture, HSBC, & other consulting companies
• During COVID, organized a series of webinars and digital initiatives to support retailers by offering financial aid and mental health resources for employees. Raised ₹70L through crowdfunding from the retail community to fund these efforts
• Worked on the launch of Be A Supermarketwala, a book by Damodar Mall in association with TRRAIN, which eventually led to the birth of my start up Kirana Friends

Aug 2016 – May 2017 · 9 mos · Mumbai, Maharashtra, India

• Lead a team of 300+ students to ideate and execute 60+ events in an academic year. Also responsible for all Student Initiatives and Activities in college.

May 2016 – Jul 2016 · 2 mos · Mumbai, Maharashtra, India

Jan 2016 – May 2016 · 4 mos

Aug 2015 – Feb 2016 · 6 mos

Jun 2015 – Aug 2015 · 2 mos

• When around 200 youngsters converge at a single spot, one expects chaos. However, it makes for extremely colourful chaos when it involves people from all over the world. The weekend, of August 14-16 ,Mumbai  will witness to one such gathering of 200 international students  and delegates from over 30 countries and 500+ Mumbaikars.
• As Vice President Operations, I need to handle the entire operations, logistics, inventory management and in-kind partnerships for the event with my team.

Nov 2014 – Mar 2015 · 4 mos

• Sattva is the Annual college fest of NMIMS’ Mukesh Patel School of Technology Management & Engineering. “Sattva” means Purity. Purity in the deeds we do, in the dreams we believe, in the goals we set & in the efforts we put. Sattva is the Existence of Purity.
• As the Productions Head was end responsible of handling the Pronights of Sattva 2015.
• Key projects executed :
• Brought Indias Best EDM Artist Lost Stories and willy together for the first time for BOOMBOX'14
• Brought one of Indias most talented Music composer duo Sachin Jigar for the Pronights.

Sep 2014 – Nov 2014 · 2 mos

• TEDxGateway is oriented at developing a community of like minded highly informed and engaged innovators, designers, thinkers, technologists and environmentally and socially concerned individuals in India's biggest metro - Mumbai.
• As the volunteer manager responsible for selection and managing of 100+ Volunteers for the event.

Jun 2014 – Oct 2014 · 4 mos

• TAQNEEQ, the Annual Technical festival of NMIMS's MPSTME is the culmination of the efforts and vision of the student branches of international and national renowned bodies.
• As the Events and Production Head end responsible of the execution of 30+ events with the participation of 1200+ students from 70+ colleges.
• Key Projects :
• Establishing "Spark" : An entrepreneurial talk
• Establishing "Ignite" : A night which showcases the newest technologies present in the event and Production industry.

Dec 2013 – Mar 2014 · 3 mos

• Sattva is the Annual college fest of NMIMS’ Mukesh Patel School of Technology Management & Engineering. “Sattva” means Purity. Purity in the deeds we do, in the dreams we believe, in the goals we set & in the efforts we put. Sattva is the Existence of Purity.
• As the Productions Subhead was responsible for the planning and execution of Productions and Pronights of Sattva 2014.
• Key Projects Executed
• Established the new brand of BOOMBOX in Sattva with in its inception year registering a footfall of 1200+ students
• As the Marketing Manager was end responsible of handling Brand and Fest relationships and proper delivery to all our Partners

Jun 2013 – Oct 2013 · 4 mos

• TAQNEEQ, the Annual Technical festival of NMIMS's MPSTME is the culmination of the efforts and vision of the student branches of international and national renowned bodies.
• As the event Manager was responsible for smooth functioning of 30+ events in 2 days of the festival with the participation of 1200 students from 60 different colleges throughout India.
• Key Projects:
• National Level Online Treasure Hunt
• National Level Paper Presentation

Jun 2012 – Dec 2013 · 1 yr 6 mos

• ‘O2 the Fest’ is a theme-based and Popular intercollegiate cultural festival, involving student participation from a number of city Colleges. It provides a platform for various innovative competitions like singing, dancing, music, mimicry, acting, painting and other fine arts. All these competitions are in accordance to the chosen themes. What is noteworthy is that the O2 festival is always based on a Socially Relevant theme and always carries a value-based, socially relevant message which the students imbibe while enjoying the festival.
• As part of Public Relations my job was to handle the image of the Festival and to bring in Participation from 100+ festivals.
• Key projects executed :
• Establishing Facebook, Twitter and Instagram pages and collectively connecting the fest to 15000+ humans online
• Handling Outdoor publicity of the fest
• Partnering with Zee Tv for Pronight
• Successful in getting participation of students from 110 colleges throughout India in to the festival.
• Festival getting noticed in national level print media.

Jun 2011 – Dec 2011 · 6 mos

• ‘O2 the Fest’ is a theme-based and Popular intercollegiate cultural festival, involving student participation from a number of city Colleges. It provides a platform for various innovative competitions like singing, dancing, music, mimicry, acting, painting and other fine arts. All these competitions are in accordance to the chosen themes. What is noteworthy is that the O2 festival is always based on a Socially Relevant theme and always carries a value-based, socially relevant message which the students imbibe while enjoying the festival.
• As the Subhead of Literary Arts was responsible for the smooth functioning of all the Literary Arts events in the festival involving 300+ Participants.