Aug 2017 – Nov 2018 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Led the Originals division for ZEE5, overseeing content strategy, development, and execution across six languages during the platform’s foundational phase. Built the creative and production ecosystem that shaped ZEE5’s identity in India’s fast-evolving OTT landscape.
• Designed and implemented a data-driven content strategy, programming bible, and creative positioning for the platform.
• Built and mentored a 20-member cross-language creative and production team across Hindi, Tamil, Telugu, Marathi, Malayalam, and Bengali.
• Commissioned and launched 25+ originals including Karenjit Kaur, Rangbaaz, Lockdown, Life Sahi Hai 2, Kallachirippu, and B.Tech, setting the tone for ZEE5’s early brand differentiation.
• Built a scalable creative pipeline and cross-functional collaboration model that powered ZEE5’s rapid post-launch growth, positioning it among India’s most diverse and dynamic original content platforms.

Jan 2015 – Jul 2017 · 2 yrs 6 mos

• Headed the content strategy, creative, and revenue functions for Maxus’ branded content division across West and South India. Built one of India’s most influential content marketing practices within GroupM, delivering integrated, insight-driven IPs across digital, television, radio, social, and on-ground platforms.
• Spearheaded media-agnostic content strategies for 40+ leading brands including Vodafone, Tata Motors, L’Oréal Paris, Maybelline New York, Myntra, HDFC Life, Starbucks, LinkedIn, Tata Tea, and Platinum Guild of India.
• Partnered with India’s top content creators and platforms including The Viral Fever, MTV, Kanan Gill, and Raftaar to pioneer youth-centric, multi-platform storytelling formats that shaped new brand narratives.
• Created award-winning IPs such as TVF Tripling with Tiago (Tata Motors), Women of Worth (L’Oréal Paris, 3 seasons), HDFC Life YoungStars, Vodafone Superfan (IPL), and Meet Me at Starbucks.
• Crafted and executed all LinkedIn video content in India including two seasons of LinkedIn Power Profiles and three seasons of MTV LinkedIn Get A Job, securing the content production mandate for LinkedIn APAC.
• Partnered with India’s biggest General Entertainment Channel, Star Plus, for Manmarzian and created branded content across platforms for Maybelline New York, integrating television storytelling with brand-led narratives.
• Developed Tata Tea Power of 49, a nationwide election campaign mobilizing 400 million women voters, which won the Grand Emvie Award for Branded Content.
• Forged strategic partnerships with creators, media houses, and networks to secure IP innovation, preferential pricing, and faster go-to-market cycles.
• Scaled the team from 2 to 11 professionals and achieved consistent year-on-year revenue growth through creative commercialization and partnership-led content models.

Jan 2013 – Jan 2015 · 2 yrs

Jan 2009 – Jan 2013 · 4 yrs · Mumbai, Maharashtra, India

• Served as Creative Consultant to leading broadcasters and production houses including Endemol India, Miditech and Essel Vision Productions, leading creative direction and content strategy across some of India’s biggest non-fiction and entertainment formats. Built expertise in developing show formats, managing large teams, and delivering high-budget, multi-camera productions across Star Plus, Life OK, Colors, Sony TV, Bindass, and Zee TV.
• Essel Vision Productions – Associate Creative Director for Sa Re Ga Ma Pa (Zee TV, 2012), overseeing the show’s complete creative direction from format and casting to episodic structure and finale execution.
• Miditech Pvt. Ltd. – Associate Creative Director for Survivor India (Star Plus, 2011), leading a 23-episode international reality production shot in the Philippines with a 200+ crew; winner of the ITA Award for Best Reality Show.
• Miditech Pvt. Ltd. – Associate Creative Director for Azaadi – Line of Control (Life OK, 2012), a 1.5-hour Independence Day special filmed in Kargil, Drass, Uri, Sonemarg, and Srinagar with the Indian Army.
• Endemol India – Episode Producer for Bigg Boss Season 3 (Colors, 2009), managing a 10-member editorial team, supervising episodic storytelling, edit structures, and cross-platform content extensions.
• Additional credits include Chote Ustaad – Do Deshon Ki Ek Awaaz (Star Plus), Uninor Mirchi Awards (Sony TV), Destination Love (Bindass), and India’s Magic Star (Star One).

Jan 2007 – Jan 2009 · 2 yrs · New Delhi Area, India

• Part of the core programming and production team that launched NDTV Metronation Delhi, India’s first metro-focused lifestyle channel under the NDTV network. Oversaw end-to-end production, team leadership, and content strategy across multiple genres, driving both creative innovation and high-volume output.
• Produced, directed, and supervised over 620 episodes across food, lifestyle, technology, and documentary formats — delivering more than 310 hours of original content over two years, including several top-rated shows on the channel.
• Led a team of eight producers and directors, managing daily programming schedules, on-ground shoots, and post-production delivery.
• Directed flagship series such as Feeding Frenzy Lunch, Super Shopper, The Great Aunty Cook Off, Delhi Clicks, I’ve Been Framed, and Khaye Piye Khiske.
• Developed and piloted new show concepts for NDTV Metronation and external pitches to general entertainment, youth, and news channels.
• Collaborated with senior network leadership to drive content innovation, advertiser integrations, and multi-platform brand extensions.

Jan 2001 – Jan 2007 · 6 yrs · New Delhi Area, India

• Built a strong multidisciplinary foundation across production, direction, design, and brand communication — spanning television, print, and visual media. Worked with leading production houses and creative teams, developing a well-rounded understanding of storytelling, aesthetics, and audience engagement.
• Assistant Producer, Miditech Pvt. Ltd. (2005 to 2007) – Supported production and creative development across factual and entertainment formats, collaborating on high-impact television properties.
• Art Director, F&B World (2005) – Designed and executed visual identity and layout systems for the food and hospitality publication, blending editorial storytelling with design innovation.
• Assistant Director, Aquarius Productions (2004 to 2005) – Assisted in the direction and production of corporate and lifestyle films, managing on-ground shoots and visual continuity.
• Freelance Graphic Designer (2001 to 2004) – Created branding, identity, and visual collateral for emerging businesses, developing early design instincts that later informed narrative craft and visual storytelling.