Jul 2019 – Oct 2024 · 5 yrs 3 mos · New York City Metropolitan Area

Jun 2017 – Jun 2019 · 2 yrs · Greater New York City Area

• Schireson is a data science strategy consulting firm that delivers exceptional solutions founded in market and customer insights to clients across industries and throughout the world. Our process brings together marketing strategy, proven models, advanced data science, creative energy, cultural intelligence, and analytic rigor.

Oct 2016 – Jun 2017 · 8 mos · New York City Metropolitan Area

• Consulting engagements across a range of areas including: brand strategy and development; consumer
• engagement; creative; digital/social content strategy; organizational structures and operational models.

Oct 2014 – May 2016 · 1 yr 7 mos

• Oversaw revenue lines of business including Consumer Products and E-commerce, and was responsible for building new revenue generating divisions including Live Tours, Events and Conventions, Experiential and Travel programs. Headed A+E Networks’ Corporate Marketing group and led strategy and planning for A+E Networks products and services.

Apr 2012 – Oct 2014 · 2 yrs 6 mos

• Responsible for all consumer marketing & advertising efforts and brand creative across HISTORY and H2’s content platforms, including brand strategy and development, consumer engagement, brand creative, and digital and social media. Oversaw the network rebrand. Launched campaigns for some of HISTORY’s most successful series, including Emmy award winning Hatfields & McCoys, The Bible, Vikings, and Top Gear. Recognized by AdvertisingAge as a Media Maven in 2013.

Aug 2010 – Apr 2012 · 1 yr 8 mos

• Prior to joining HISTORY/ A+E Networks, I was at Viacom for 15 years in various domestic and international roles with increasing responsibility, including marketing, partnerships, consumer products licensing, and business development.
• As SVP, Global Partnerships, I was responsible for Nickelodeon global partnerships that drove brand exposure and revenue internationally across multiple platforms and business lines.
• Led and managed cross-functional strategy and execution to drive globalization and monetization of Nickelodeon internationally, and supported global expansion for key corporate initiatives such as SpongeBob SquarePants and The Kids Choice Awards. Responsible for overseeing all global promotions and developing international and multi-local partnerships with major U.S, European, Latin American and Asian brands. Among other accomplishments, directed the development of Nickelodeon's first global kids' influence study, enabling deeper audience and market insights; as well as a new international multi-platform editorial segment, N-View poised to drive movies and gaming categories.

Aug 2005 – Oct 2007 · 2 yrs 2 mos

• Managed domestic and international marketing programs for Viacom’s portfolio of brands and digital assets, including MTV and Comedy Central. Served as the key global sales liaison for Nickelodeon and was responsible for the international movie studio advertising sales business. Cultivated and supported key international partnerships with Mattel, Hasbro, Warner Bros., and Sony; and managed some of the most important U.S. marketing partners, including Johnson & Johnson. Generated the first global advertising deal with Burger King, ensuring brand presence for SpongeBob SquarePants around the world.

Oct 2007 – Aug 2010 · 2 yrs 10 mos

• Led the execution and expansion of marketing partnership efforts with Nickelodeon’s Kids & Family portfolio, including NickJr., TeenNick, Nicktoons, and Nick at Nite as well as Nickelodeon’s digital assets, recreation and movies. Created multi-million dollar partnerships and branded entertainment campaigns for major Nickelodeon properties including SpongeBob SquarePants and The Kids Choice Awards.

Jan 2001 – Aug 2005 · 4 yrs 7 mos

Jan 1997 – Jan 2001 · 4 yrs

• Managed Packaged Goods and Hard Goods categories for successful licensing programs such as Rugrats, Blue’s Clues, Dora The Explorer and SpongeBob SquarePants. During this time, I built a solid knowledge base of licensing, product development, manufacturing operations, retail marketing, and advertising as I guided products from concept to shelf. Strategic partners I managed included Procter & Gamble, Johnson & Johnson, Unilever, General Mills, Kraft, Mattel, Hasbro, and Lego.
• Manager Packaged Goods, Consumer Products, Nickelodeon Kids & Family Group 1998-1999
• Coordinator Consumer Products, Nickelodeon Kids & Family Group 1997-1998