Jan 2022 – Oct 2023 · 1 yr 9 mos · Remote

• I joined apna in the community team to set up and lead the feed charter. Once that was set up I was tasked to build the profile charter internally called as Profile 2.0. Currently, I am leading the onboarding and profile charter.
• Community:
• Lead the feed charter to increase creators on the platform by X pp
• Worked with Data team to ensure user's see the right posts leading to an increase in engagement by X pp
• Built out 'blue collar' first content features in a professional network setting like nudges helping them create content, start a chat etc
• Profile:
• Being a horizontal product the major task is owning user's data and ensuring the downstream products can use the data to serve the user better (Jobs marketplace, community and Database product)
• Built various features to test out monetisation of the user's profile like apnaResume, Higher visibility to recruiters etc.
• Worked with the marketing team to capture and use signals for CAC reduction by X pp
• Spearheaded various feedback loop products like profile views, unique usernames,web profiles etc leading to a increase in retention by XX pp

Oct 2020 – Dec 2021 · 1 yr 2 mos · Delhi, India · On-site

• Acquired by Nykaa
• I was tasked with leading the merchant vertical product and build out tools for them to build brands.
• Built out 'mastershop by LBB' ; a powerful tool that empowered local brands to excel in CRM and marketing across platforms, resulting in remarkable growth to multi-crore ARR.
• I also lead the marketing & community initiatives to engage with the merchants and smaller brands
• While at LBB, I was also a part of the team that launched 'basecamp' in partnership with RPSG ventures to incubate smaller brands on their journey to become BIG brands by providing them capital, mentorship, marketing and tech help

Jul 2019 – Oct 2020 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• I joined Spinny when it was a team of~300 folks with only $13M in funding. I donned various hats while at the company.
• Built out the product & business roadmap for 'Budget Car Mall' to sell cars that have been procured by Spinny but don't fit in the 'Spinny assured' criteria. This later got merged with 'Truebil' which is now called 'Spinny Budget'.
• I was also tasked to build the journey for refurbishment of vehicles which was a mix of external vendors and owned workshop. It was an internal tool.
• The project I enjoyed working the most was collaborating with third party tools and integrating with internal data so that the calling team (procurement and sales) can contact & follow-up with the right customers at the right time with the right info.

Jul 2017 – Jul 2019 · 2 yrs · Mumbai, Maharashtra, India · On-site

• I joined Rebel Foods when it was just Faasos as an EIR. I spent the first 3 months at the kitchen making wraps and ensuring customer delight before moving to HO and taking over the brand Faasos.
• Lead the brand 'Faasos' from the forefront.
• While growing 'Faasos', our dependency on other platforms; Zomato, Swiggy, UberEats and Foodpanda increased to super high levels. I then spearheaded growth.
• Increased the share of own platform sales 'app & web' from X% to XX%.
• Improved the 'Loyalty Program'; Faasos elite which lead to high retention and increased growth.
• Added all other brands (Behrouz Biryani, Ovenstory Pizza and 6 others' on the Faasos app which paved the way for 'EatSure'

Aug 2014 – Jun 2015 · 10 mos · India · On-site

• Playnlive was the place where I first came across product management, learnt tech and got fascinated by its scope and reach
• We were a small team working on everything. I started in marketing, handled growth and then took over product. We scaled in 7 cities in India before shutting shop.

Aug 2012 – Jul 2014 · 1 yr 11 mos · Gurugram, Haryana, India

• Financial Due Diligence team within Transaction & Restructuring vertical