Jun 2025 – Jun 2025 · 0 mo · Mumbai, Maharashtra, India · Hybrid

• Mentoring women-led microbusinesses to formalize operations, pricing, and customer acquisition strategies.
• Designing E2E business plans tailored to hyperlocal needs across diverse categories – from fashion and food to education and wellness.
• Integrating green/eco-friendly verticals (e.g., fabric upcycling, low-waste packaging, sustainable sourcing) into business models.
• Conducting workshops and 1:1 sessions focused on goal-setting, business math, and growth hacks for solopreneurs.

Jan 2025 – May 2025 · 4 mos · Mumbai, Maharashtra, India · On-site

• Lead founder-driven initiatives to reimagine financial distribution for India’s top-tier HNIs (₹15–25 Cr AUM) through narrative-led engagement and precision execution.
• Architect go-to-market strategies, sales narratives, and creative investor journeys across multi-asset and alternative platforms.
• Drive AI-powered thinking in financial products, from pitch decks to product logic—bringing content, code, and capital together.
• Build Jericho’s flagship podcast and investor media—crafting formats, scripting insight-rich content, and scaling thought leadership.
• Oversee cross-functional ops and creative execution across market research, storytelling, stakeholder communication, and sales enablement.

Jan 2022 – Nov 2024 · 2 yrs 10 mos

• Prioritizing, developing, scheduling, managing, and executing fast-paced and dynamic projects' requirements.
• Creative leader driving end-to-end creative processes for client satisfaction and deal closures.
• Proven expertise in content marketing for social media, website and ads, with a track record of building and leading successful teams.
• Key contributor to Rizzle's pivot to an AI video solutions platform, specializing in video content and ML prompt building.
• Proven expertise in leading and building successful technical and content marketing teams comprising engineers, quality analysts, machine learning specialists, designers, editors, writers, and marketers.
• Managing a team of 30+ professionals, handling client requests and delivering solutions/videos within SLAs for clients.

May 2021 – Mar 2022 · 10 mos

• Researching, handling, and analyzing campaigns, contests, and other programs for constant community developments
• Managing a team of content marketing strategists and interns
• Helping creators, agencies, and other partners to build content and have a lively community on the platform
• Scripting, designing, and executing video content via ads and posts
• Building engagement on the platform through daily Innovations, trends and creative strategies
• Conduct online or offline engagements through webinars, and meet & greet sessions
• Lead user experience for product features like Filmi, Titan, Templates, Rimix and bridge the gap between design, client, technology and marketing teams
• Providing constant feedback to the founders, product designers, and technical leads to improve user retention and engagement
• Ensure lawful compliance by resolving the issues raised by law enforcement agencies and officers or individuals within 24 to 36 hours

Dec 2019 – May 2021 · 1 yr 5 mos

• Enhanced platform engagement with daily trends and diverse online/offline campaigns including contests and webinars.
• Facilitated content creation and community building across Discord, WhatsApp, and Telegram for creators, agencies, and partners.

Jul 2019 – Oct 2019 · 3 mos · Bengaluru, Karnataka, India

• Handling social media marketing across various platforms & generating leads
• Using existing NGOs to showcase benefits to bring new NGOs onboard
• Using various digital tools such as blogs, emails for marketing and campaigns
• Assisting NGOs in increasing donations from their own donors
• Planning and executing the danaMATCH Challenges (online fundraising event)
• Leading danaCAMPAIGN (email marketing fundraising campaign)
• Conducting workshops to improve capabilities of raising funds from donors
• Helping NGOs use the danamojo platform better
• Weekly/monthly/annual analysis with providing efficient working ideas

Jul 2019 – Oct 2019 · 3 mos

• Handling the social media marketing platforms for the Admission 2020
• Being a support in day to day operations, including maintaining databases
• POC for all the program leaders worldwide in case of any query
• Valuable exposure gained in different platforms as F6S, Canva, Webfaction etc

Apr 2019 – May 2019 · 1 mo · India

• Arranging and engaging different travelers from the world and uniting them with indoor and outdoor activities, socializing with them
• Helping marketing team with the content as an activity head
• Key resource to uplift the new Vagamon property to #1 out of all the 36 Zostels
• Managing the Zostel Vagamon property for about a month

Aug 2016 – Oct 2018 · 2 yrs 2 mos · Noida Area, India

• Responsible for reconciliation of corporate accounts of CAPITAL ONE Bank, US
• Ensure timely booking of journals, analyzing variance, following up with the line of business and reporting the status to the client
• Preparing Standard Operating Procedure (SOP), timely submission of reconciliation and handling ad-hoc requests
• Implement Lean methodologies by removing unnecessary procedures and applying efficient ideas for effective working abiding by the corporate standards

Nov 2014 – Jan 2015 · 2 mos · New Delhi Area, India

• E-marketing which involved creating ads for Ambi Pur and promoting the product through e-mode.

Oct 2014 – Dec 2014 · 2 mos · New Delhi Area, India

• Leadership, marketing; campus ambassador

Oct 2014 – Oct 2014 · 0 mo · New Delhi Area, India

• Volunteered for the World's Sight Day by helping to get the crowd and conducting all the procedure required for the free sight checkup set for the day.

Sep 2014 – Dec 2014 · 3 mos · New Delhi Area, India

• Helped the company during its initial time in the database required and contacting the travellers to market the brand.