Aug 2024 – Present · 1 yr 8 mos

Apr 2022 – Present · 4 yrs

Jun 2016 – Jul 2017 · 1 yr 1 mo · San Jose, California Area

• Cadence is a leading provider of EDA and semiconductor IP with over 7,000 employees and almost $2B in annual revenue—helping speed the design of innovative electronic products that transform the way people live and work.
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• Joining the executive management team at Cadence as the Vice President of Marketing & Operations / IP Group, I oversaw all business operations for the IP Division. Responsible for a P&L in the hundreds of millions, I provided leadership for long-term solutions, M&A plans, and strategic investments and directed a team of 100, with oversight for a 1,000+ person engineering unit.
• Areas of Focus: Product Definition, Business Development, Go-to-Market Strategy, Partner/Ecosystem Management & Development, and Engineering Operations.
• Key Achievements:
• ♦ Provided transformational leadership for turnaround ⇨ structured to double revenue & OI within 4 years with full Board of Directors & EMT support
• ♦ Secured key executive relationships ⇨ playing a crucial role in winning some of the most important IP deals in the division’s history
• ♦ Exceeded revenue, operating plan booking, and OPEX targets
• ♦ Facilitated a fundamental pivot from tactical design services to IP reuse business ⇨ creating much deeper customer engagement, propelling business development.

Apr 2012 – Jun 2016 · 4 yrs 2 mos

• Broadcom Limited is a leading semiconductor device supplier to the wired, wireless, enterprise storage and industrial markets with over 15,000 employees and over $13B in annual revenue built on 50 years of innovation, collaboration and engineering excellence.
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• As Vice President, Broadband Connectivity Group, I led the company’s largest line of business, focusing on multiple wireless technologies and high-tech market segments. My responsibilities included the management of a multi-geographic team of 300+ professionals including applications engineers and marketing employees and the general overseeing of a core group of 1000+. Our annual revenues were in the multi-billions.
• Areas of Focus: Wireless Connectivity (WiFi, Bluetooth, NFC, GPS, Combo-Chips, 60GHz, Wireless charging); ASIC Solutions; Smartphone, Tablet, Laptop and Smart watch market verticals; New Technology End-to-End Management
• Prior to my role as Vice President, I managed Access & Wireless Entertainment as the Senior Director from April 2012 to July 2013. Here, my focus was on the Media and Carrier Access market, where I oversaw a 25% YOY top/bottom-line growth and was responsible for nearly 200 engineering and marketing professionals.
• Key Achievements:
• ♦ Drove a new product/segment investment strategy ⇨ generating a 30% increase in top & bottom line CAGR from 2014-2017
• ♦ Developed and executed a complex turnaround strategy ⇨ shifting 100% dependence on legacy technologies to the achievement of 50% of revenues from new technologies within 3 years
• ♦ Led strategy and execution of 60GHz wireless technology ⇨ from ideation to development of product, including key lead customer commitments
• ♦ Provided leadership and drove application of WiFi and Bluetooth integration for in-home consumer products and video content distribution ⇨ resulting in a >50% market share within 2 years

Aug 2007 – Apr 2012 · 4 yrs 8 mos

• In 2011, I was promoted to the position of Senior Director – WPAN Mobile Marketing, where I managed mobile strategies with Bluetooth/FM, NFC and combo products, working cross-functionally with multiple Broadcom business units.
• Key Achievements:
• ♦ Managed complex turnaround ⇨ moving 100% dependence on Bluetooth to 40% total revenue in new technology sectors
• ♦ Initiated Broadcom’s Mobile Payment solutions with NFC
• Initially joining the company in 2007 as Director of New Business Initiatives, I focused on high velocity technologies to expand market verticals. In the commencement of my duties, I worked interdepartmentally on strategies and overall business development.
• Key Achievements:
• ♦ Developed a highly profitable business line for consumer electronics through Media WiFi solutions
• ♦ Defined and launched next-gen NFC, security and 60GHz wireless solutions through acquisition and organic development

Jan 2000 – Aug 2007 · 7 yrs 7 mos

• PMC-Sierra was a global fabless semiconductor company with offices worldwide that developed and sold semiconductor devices into the storage, communications, optical networking, printing, and embedded computing marketplaces. It is now part of Microsemi Corporation.
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• Leading PMC-Sierra as the Vice President of Marketing & Applications from 2004-2007, I managed P&L (hundreds of millions) as well as a comprehensive platform of strategic/tactical marketing, application design, strategic planning, product introduction, and brand communication. Here, I was responsible for a 60+ international team of professionals in marketing, business development and application engineering.
• In this role, I worked directly with the Board of Directors and Senior Management in the management of marketing, development, and applications through significant company and macro-economic transitions and leveraging the transition of world-wide Ethernet services to carrier networks.
• Prior to my promotion to Vice President, I led as Director of Sales after initially being hired as a Strategic Account manager for PMC-Sierra. Throughout my tenure with the company, I drove strong and active customer relationships — propelling revenue growth and innovation in product platforms.
• Selected Key Achievements:
• ♦ Drove >60% of company revenues and >70% of profits ⇨ through organic growth, new product rollouts and new acquisitions (creating top-line performance of 40% 3 consecutive years)
• ♦ Propelled and facilitated the acquisition of Passave Technologies ⇨ with a valuation in the hundreds of millions
• ♦ Drove the investment of a technology product platform as Strategic Account Sales Manager ⇨ resulting in the #1 revenue generating standard product line for the division

Feb 1989 – Jan 2000 · 10 yrs 11 mos · On-site

• Various roles starting out in Software Engineering and Process/Characterization Engineering and moving to Technical Marketing, Product Management and Sales Management with direct executive collaborations.