Dharti Desai Chatterjee — CEO
Your reputation does not cross borders automatically. What built trust at home - the relationships, the proof points, the indicators that told buyers you were serious - stays largely behind when you expand into a new geography. Most GTM strategies miss this gap. Startup and scaleup founders discover it the hard way: six to twelve months into an expansion that should have landed faster. I see this pattern up close. As CMO at Toronto Business Development Centre (TBDC) and BHive, I lead growth and ecosystem strategy that helps us attract and serve founders and companies expanding into and out of Canada. Four years, hundreds of international founders - from the EU, India, UK, and the Gulf into North America, and the reverse. The ones who land well have one thing in common: they arrived with credibility planning in place. Over 20 years across Shell, Baker Hughes, DuPont, Aviva, BPG Group, JWT, Disney Star, and DDB Mudra - across all key industry sectors, India, MENA, and North America - gave me deep pattern recognition. Radiate is what I built to act on it. Radiate works with global founders from UAE, UK, India expanding into Canada or the US, and with Canadian companies building presence in the Gulf, UK, or South Asia. The work: diagnose and fix where credibility will break, and build the reputation infrastructure that closes the gap - before the first meeting, before the first hire, before the first dollar gets deployed. My foundation comes from inside organisations where reputation was an engineering problem. Revenue turnaround at Shell India. Crisis communications across six countries at Baker Hughes. Brand strategy for Kevlar, Tyvek, Corian, and Teflon at DuPont, three innovation centres and a PRSA Silver Anvil. National marketing at Aviva, Disney Star. Integrated campaigns at BPG Group Dubai for KPMG, Spotify, L'Oréal, and EmiratesNBD. Before that, agency-side strategy at JWT and DDB Mudra. Recognition: Top 20 CMO of the Year (DigitalConfex Dubai, 2025), Canadian SME Excellence Award (2024), Global Indian Leader (2023), GRIT Energy Award (Baker Hughes, 2020), PRSA Silver Anvil. Certified ICF Executive Coach (ACC). Six Sigma Black Belt (DuPont). Executive coach to 50+ corporate leaders. I know this because I did it myself. Arrived in Canada during a pandemic with limited network. Rebuilt credibility from scratch in a market that did not know my name. That informs every engagement.
Stackforce AI infers this person is a strategic marketing leader with expertise in global expansion and reputation management.
Location: Toronto, Ontario, Canada
Experience: 19 yrs 7 mos
Skills
- Strategic Marketing Management
- Reputation Management
- Executive Advisory
Career Highlights
- Led international founder attraction strategy for TBDC.
- Built reputation infrastructure for global market entry.
- Recognized as Top 20 CMO of the Year in 2025.
Work Experience
TalentNomics India
Advisory Council Member (1 yr 10 mos)
BHive
Chief Marketing Officer (2 yrs 10 mos)
Marketing Director (1 yr 7 mos)
Radiate Consulting
Founder and CEO (3 yrs 3 mos)
Toronto Business Development Centre
Chief Marketing Officer (4 yrs 4 mos)
Baker Hughes
Communications Leader, India & Middle East (1 yr 10 mos)
BPG Group
Account Director - Corporate, Technology and Industry (1 yr)
Crescent Enterprises
Communications Manager (4 mos)
Dubai Consulting
Strategic Communications Consultant (2 yrs 1 mo)
Shell
Communications Leader, Shell Lubricants India (1 yr 5 mos)
DuPont
Marketing Services & Influencer Engagement Sr. Manager (2 yrs 1 mo)
Corporate Brand Communications and Reputation Manager (6 yrs 1 mo)
DuPont Crop Protection, Marketing Communications and Services Manager (2 yrs 2 mos)
Aviva Life Insurance
Assistant Marketing Manager (1 yr)
Education
Post Graduate Diploma in Communications at MICA | The School of Ideas
Six Sigma Black Belt Certified at Six Sigma Certification Course
Bachelors in Commerce (Finance) at Osmania University, Hyderabad
Generative AI for Business Strategy at Wharton Online
