Chandra Patel

Product Manager

San Francisco, California, United States26 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of product marketing experience.
Expert in AI-first narratives and go-to-market strategies.
Proven track record of driving revenue growth.

Stackforce AI infers this person is a SaaS product marketing expert with a strong focus on AI-driven strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyProduct Strategy

Other Skills

AgenticExecutive ManagementBusiness StrategyMessagingSales EnablementProduct LaunchesStorytellingDigital CampaignsContent StrategyPositioning (Marketing)EventsSolutions MarketingCross-functional CollaborationsMergers & AcquisitionsAnalyst Relations

About

I am a seasoned product marketing executive who thrives at the intersection of strategy and execution. My core strengths are in storytelling, messaging, and positioning excellence within collaborative, fast-paced environments, from start-ups to large enterprises. Currently, I am hands-on launching agentic technologies and applying AI to optimize the PMM workflow. As a classically trained strategist with a bias towards action, I move rapidly from insights to high-impact market execution. By building strong cross-team partnerships, I deliver scalable go-to-market programs that produce tangible revenue. For over 15 years, I have built and coached high-performing PMM teams, combining strong people leadership with a focus on delivering the best outcomes for the business and its customer.

Experience

26 yrs 8 mos

Total Experience

3 yrs 4 mos

Average Tenure

6 yrs 8 mos

Current Experience

Salesforce

4 roles

Senior Director Product Marketing Sales Performance Management

Promoted

Oct 2024 – Present · 1 yr 7 mos

Oversee the agentic narrative and GTM strategy for the Sales Performance Management Suite. Part of the Emerging Business Operating Unit, this $XXXMM business delivers double digit YoY growth and encompasses Sales Planning, Sales Programs, Salesforce Maps and Salesforce Spiff.
Launched multiple agentic technologies including Agentforce Sales Coach, one of Salesforce’s first agentic technologies. Evolved product strategy, marketing and adoption efforts in partnership with product and sales.
Developed Sales Performance Management AI-first narrative, oversaw multiple product launches and delivered GTM materials including digital, sales plays and industry first content.

AgenticExecutive ManagementBusiness StrategyMessagingSales EnablementProduct Launches+2

Senior Director of Product Marketing, Sales Cloud

Promoted

Aug 2022 – Sep 2024 · 2 yrs 1 mo

Held multiple roles across Sales Cloud, an $8B+ business within Salesforce.
Led the portfolio message and narrative for Sales Cloud, building executive alignment and deploying positioning to the organization to guide all Sales Cloud messaging and activations. Delivered multiple internal and external keynotes, grounded in deep storytelling and viewed by 1000s. Responsible for narrative pull through to web, content, social and campaigns to generate quality pipeline.
Led GTM activation for Sales Cloud Premium Editions, partnering with pricing + packaging teams and global sales leadership. Created AI first narratives and designed programs (ex. workshops, industry/geo first content, seller activations, playbooks) to communicate the value of upgrades from core editions.
Led the content track for Sales Cloud at Dreamforce for two years in a row. Scope covered 100+ hours of content delivered over 3 days involving 50+ speakers. Track achieved company leading content quality and attendee engagement scores.

MessagingStorytellingDigital CampaignsContent StrategyPositioning (Marketing)Go-to-market Strategy+3

Director of Product Marketing, Sales Cloud

Apr 2021 – Aug 2022 · 1 yr 4 mos

Built a new solutions product marketing function within Sales Cloud. Established solutions messaging for Sales Cloud to ladder individual products to a comprehensive and connected product portfolio narrative.
Led and deployed CRO persona research to marketing and sales. Aligned the full suite of sales personas to the sales cloud portfolio.

Solutions MarketingCross-functional CollaborationsPositioning (Marketing)Product Marketing

Director of Product Marketing - Salesforce Maps

Aug 2019 – Apr 2021 · 1 yr 8 mos

Led strategic messaging, product and GTM alignment along with customer marketing across numerous Salesforce marketing channels (Dreamforce, World Tour, Webinars, Digital Campaigns) for the newly acquired Salesforce Maps (formerly MapAnything) portfolio.

Mergers & AcquisitionsProduct LaunchesSales EnablementMessagingProduct Marketing

Engagio (acquired by demandbase)

Head Of Product Marketing

Jan 2018 – Jan 2019 · 1 yr · San Francisco Bay Area

Engagio (acquired by Demandbase in 2020) delivers industry leading Account Based Marketing solutions that enable high growth revenue teams.
Oversaw all product and customer marketing efforts including product level messaging, numerous integrated product launches, customer marketing and sales enablement.

Product LaunchesSales EnablementAnalyst RelationsMessagingProduct Marketing

Helium inc

VP Marketing

Jan 2016 – Jan 2018 · 2 yrs · San Francisco Bay Area

Helium provides secure and scalable IoT connectivity solutions with the development of low power, long range networks.
Defined GTM strategy and tactics including partnerships across the IoT ecosystem. Oversaw all messaging, corporate and brand activities in addition to growth marketing programs. Helium's investors include Firstmark Capital, GV and Khosla Ventures

Partner MarketingDigital MarketingExecutive ManagementGTM StrategyProduct Marketing

Insidesales.com

Senior Director, Customer Marketing

Jan 2015 – Jan 2016 · 1 yr · San Francisco Bay Area

Joined the InsideSales.com team through an acquisition of C9. Led the integration of all C9 marketing activities post acquisition. Positioned C9 and InsideSales.com products as the most comprehensive provider of predictive sales applications.
Established a customer marketing strategy and process to drive growth of references, testimonials, communication and expansion campaigns.

C9 inc.

Senior Director - Marketing

Jan 2013 – Jan 2015 · 2 yrs · San Mateo, CA

C9 delivers predictive sales and marketing applications to increase revenue, generate more precise forecasts and mitigate pipeline risk.
Doubled revenue and ACV in just over a year by managing all product marketing, demand gen and sales enablement activities. Received Gartner “Cool Vendor”.
Restructured marketing org to a mix of both staff and contract resources for lean management of martech stack and programs.
Led the strategic rebranding of C9 followed by a relaunch of www.c9inc.com in just three weeks. Immediate results yielded over 20% increase in web traffic and engagement.
Delivered cross functional Go-to-Market programs and weekly training across sales, enablement, customer success, product and implementation teams that accelerated sales and improved retention.
Launched three new products based on large data sets and machine learning. Developed pricing, positioning, sales collateral and marketing campaigns.

Product strategy, management and marketing

Consultant and Advisor

Jan 2012 – Jan 2013 · 1 yr · San Francisco Bay Area

Worked with start-up companies to solve go-to-market challenges across product, marketing and strategy in both B2B and B2C businesses.

Wells fargo

2 roles

Vice President New Product and Business Development, Digital Channels

Jan 2007 – Jan 2012 · 5 yrs · San Francisco, CA

Built business development and innovation processes at scale to deliver new product growth in parallel with core product development.
Recruited and managed a team of 8 product managers to identify, evaluate and implement technology innovations that would ensure the rapid evolution of digital banking experiences. Cited for staff leadership and development.
Prioritized 1000s of ideas based on “attractiveness, actionability and alignment” to allocate investment to ideas with potential of greater than $50MM revenue. Proto-typed 100+ concepts and launched core digital capabilities in online storage and social payments.
Accelerated customer adoption through User Centered Design (UCD) and agile product development to identify and implement critical product features.

Vice President Product Strategy, Digital Channels

Jan 2003 – Jan 2007 · 4 yrs · San Francisco, CA

Developed online strategy for Wells Fargo Card Services to improve customer engagement by 300% and analyst website ranking to top five in less than two years.
Directed $10+ million of product development to enhance service and customer experience across online, marketing, sales, money transfer, payments and authentication experiences as Wells Fargo digital customer base scaled from 4 – 40 MM users.
Managed the business development and product launch of My Spending Report; an industry first, digital financial management tool that grew to 2MM+ users.
Led operating reviews for senior management to review business performance, roadmap and strategic recommendations.

Product InnovationProduct IncubationStrategy DevelopmentCustomer InsightProduct Strategy

Arthur d. little, inc.

Consultant and Manager

Jan 1999 – Jan 2003 · 4 yrs · San Francisco, CA

Led management consulting projects of up to $1MM in billable revenues with leadership oversight of 2-4 person teams. Projects covered strategy, finance and marketing functions for clients in the technology, manufacturing, chemical and pharmaceutical industries.
Participated in 3 year analyst program in North American Management Consulting from 1994 - 1997. Received highest possible evaluation 1 year ahead of expectation and scholarship for full time graduate education.

Product StrategyCustomer AdoptionDigital StrategyCustomer Acquisition