Onyema Courage

Digital Marketing Specialist

United Kingdom6 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving marketing growth for artists.
Expertise in building strategic partnerships across media and music.
Strong leadership skills in managing cross-functional teams.

Stackforce AI infers this person is a Music and Media Marketing Specialist with a focus on strategic partnerships and digital growth.

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Skills

Core Skills

Strategic PartnershipsLeadershipMarketing StrategySocial Media MarketingWritingTalent ManagementMedia Relations

Other Skills

Online JournalismRelationship BuildingStrategic PlanningSearch Engine Optimization (SEO)JournalismMusic DistributionSocial MediaData AnalysisCreative WritingBusiness StrategyStart-upsEntrepreneurshipSalesReal EstateHuman Resources

About

I am Onyema Courage, an entrepreneur and multidisciplinary professional with expertise in media, music, and tech. In media, I have worked as an editor, journalist, and strategic partnerships manager, building brands, driving content strategy, and strengthening storytelling. In the music industry, I manage talent, lead operations, and drive marketing, growth, and A&R initiatives for artists and creative businesses. In tech, I apply my expertise as a product manager, product marketing manager, and growth strategist to develop and scale digital products. I combine creativity, strategy, and execution to transform ideas into sustainable ventures, connect people and platforms, and deliver measurable impact. I am open to opportunities in product management, media leadership, and creative strategy.

Experience

Notjustok llc

Editor, Strategic Partnership Manager

Apr 2024 – Present · 2 yrs · Lagos · Remote

Lead the editorial team
Ensure quality assurance on stories
Developing, updating and enforcing editorial guidelines
Identify profitable opportunities for the company
Identify innovative events that could amplify the company's brand equity and reach.
Pitch collaborative partnerships with event promoters and organizers
Negotiate with event promoters and organizers to protect company's interest and maximize partnership
Work collaboratively with cross-functional teams, key stakeholders and manage relationships with partnered businesses.

WritingOnline JournalismLeadershipRelationship BuildingStrategic Partnerships

Freeme music

Marketing Manager

Mar 2023 – Mar 2024 · 1 yr · Lagos, Nigeria

Editorial playlist pitching
Developing artists EPKs, Communication documents and press releases
Build and maintain relationships with DSPs reps.
Managing and monitoring artists' digital footprints
Strategic campaign planning and product creation
Liaising directly with artists and artist management to deliver creative and successful campaigns
Social content creation
Implemented innovative social media campaigns that increased followers by 1500%
Engaging with the media for support and managing engaging community-building PR campaigns.
Sourcing and managing press, online, radio and TV teams for each project
Overseeing campaigns on social video-sharing platforms like TikTok, Reels, and Youtube Shorts.
Digital marketing on Meta, Snapchat, Google, X (Formerly Twitter) etc.
Developed and executed successful email marketing campaigns that increased open rates by 175%

Marketing StrategySocial Media MarketingStrategic PlanningRelationship BuildingMedia Relations

Pulse nigeria

2 roles

Lead, Events Partnerships

Jun 2022 – Mar 2023 · 9 mos · Lagos, Lagos State, Nigeria

Identify innovative events that could amplify the company's brand equity and reach.
Pitch collaborative partnerships with event promoters and organizers
Negotiate with event promoters and organizers to protect company's interest and maximize partnership
Work collaboratively with cross-functional teams, key stakeholders and manage relationships with partnered businesses.

Editor, Content Operations Manager & Lead, Pulse Official Playlists

Feb 2022 – Nov 2022 · 9 mos · Lagos, Lagos State, Nigeria

Develop, curate, and update the Pulse Official Playlists.
Content operations manager.
Partnerships with digital streaming platforms and music communities, executives, and record labels.
Resurface the best-performing content.
Data analysis and team management.
Editor and senior writer

Okayafrica

Contributing Writer

Dec 2021 – Feb 2022 · 2 mos

Search Engine Optimization (SEO)WritingJournalism

Kan-garoo

Head Of Operations & Marketing

Feb 2021 – Jan 2022 · 11 mos

Scout for talents
Operations, growth, and partnership manager
Build and maintain local and international music networks of artists, and their teams.
Develop marketing strategies for different artists, and sounds.
Launch and manage campaigns on Triller, Reels and Tik Tok.
Write exclusive press releases for media houses
Create, plan and deliver projects working with artists, teams, media houses, music communities, and streaming platforms.

Marketing StrategySocial Media MarketingMusic DistributionTalent ManagementStrategic PlanningRelationship Building+1

The culture custodian

Community Manager

Apr 2019 – Feb 2021 · 1 yr 10 mos

Create and curate content for one of Africa's biggest media houses.
Manage Instagram and Twitter handles
Discover and curate new Afro-beat songs weekly
Artist and Label partnership manager
Building and maintaining a relationship with other media houses and within the Culture Custodian community.
Interfacing with clients, record labels, movie production houses and PR agencies.
Managed the company’s social media accounts, increasing followers by 400% and engagement by 1750%

Social MediaMedia Relations