Mar 2022 – Oct 2022 · 7 mos

• Led the Slintel product marketing pod in the 6sense product marketing team. Worked with the 6sense SVP of product marketing to craft Slintel's product narrative and integrate it into 6sense's sales intelligence strategy
• Worked with 6sense sales and customer success leaders to craft and launch cross-marketing campaigns and bring Slintel to 6sense's customer base

Mar 2021 – Oct 2022 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• Set up the product marketing function and built a team of 4 people to work with the sales, customer success, product, and other marketing teams
• Owned standardizing a product narrative for the sales team, which included designing collateral, training the team, and analyzing sales calls to refine pitches
• Collaborated with the Customer Success team on customer advocacy and customer marketing to produce narrative-driven testimonials for the website, sales enablement material and events
• Managed a complete product copy and KB revamp and a full design overhaul of the product experience

Dec 2019 – Feb 2021 · 1 yr 2 mos

• Lead product marketer for Analytics, used across 10 different products in Freshworks. As a part of the team, my job involves being the PoC and product expert for product marketers across 9+ products. Amongst other things, I came up with a positioning and messaging framework for Freshworks Analytics to serve as the base for the different products to use, when they talk about analytics. I also focus on streamlining user research, documentation, feature launches, case studies and sales enablement.
• As a part of the platform product marketing team, I’m closely involved in a lot of key projects including: branding, strategy, website, sales enablement and so on.

Dec 2018 – Dec 2019 · 1 yr

• Manager of the blog and responsible for organic website traffic, internal adoption, community and social media. Established the blog and grew traffic to ~8000 sessions and social media follower count to 500 in just a few months. In charge of internal marketing and adoption of Freshconnect as the default collaboration software

Dec 2016 – Dec 2018 · 2 yrs

• Launch and sole product marketer for Freshteam. I worked with the rest of the team to get the product ready for launch, take it to the market and acquire our first 1000 customers.
• Ideated and developed an overall go-to-market strategy and process flow for Freshteam before its launch; handled branding, positioning, digital presence creation, technical documentation, in-product marketing and setting up the blog and website among other things
• Responsible for organic growth; coordinated with the SEO team to develop and add website pages to gain SEO ranking and traffic for high value keywords in the recruitment space
• Developed, coordinated and oversaw marketing campaigns for every feature release through several deliverables including web pages, blog posts, email newsletters, sales enablement collateral and technical documentation
• Improved customer training and product adoption by helping set up full-fledged knowledge base and in-product documentation
• Part of the core team that worked on the company's culture project. Worked closely with the CEO and executive team on refining the content and on evangelizing the code in the organization through various marketing activities.

Apr 2013 – Dec 2016 · 3 yrs 8 mos

• Contributed to and eventually managed the Freshdesk blog from 2014 to 2016. I was responsible for ideation and content creation and improving traffic (sessions) by 30% yoy.
• One of the first members of the marketing team at Freshdesk as it scaled from 5000 to 1000 customers.
• Contributed to and eventually managed the Freshdesk blog from 2014 to 2016. Improved traffic by 30% yoy to a six figure number; was featured in Zapier's 30 blog posts to read in 2014 list.
• Conceptualised and executed a content series, Secret Sauce to Customer Support, that involved interviewing 49+ leaders and mavens in the customer service space; accounted for ~30% of the blog traffic. Eventually turned into a company-wide initiative involving leaders from all fields.
• Collaborated with designers to produce ebooks and guides for lead generation and customer education
• Added several web pages to the Freshdesk website; helped gain SEO ranking and traffic for multiple high-value keywords in the customer support space
• Participated and executed marketing campaigns for every major feature release including web pages, blog posts, knowledge base articles and email newsletters
• Served as copy editor for the other marketers on the team; proofread their content - website pages, emails, documents, presentations etc.
• Helped the team grow from 6 members to 16 in the span of two years, by participating in recruitment, being hands-on with their training process and providing mentorship and guidance
• Helped the content org grow in the organization by being a part of the interview panel; interviewed and hired 50+ people over the years.

Dec 2012 – Apr 2013 · 4 mos

• first intern on the fledgling marketing team
• contributed to the Freshdesk blog occasionally with stories about the customer service space and product updates
• Created 5+ case studies; converted interview notes with customers in different industries into case studies.