Jul 2020 – Aug 2024 · 4 yrs 1 mo

• Fortanix is a data-first security company and a leader in Confidential Computing, helping enterprises protect sensitive data across hybrid multi-cloud environments. As Principal Product Marketing Manager, I’ve implemented go-to-market strategies that include product messaging, positioning, content, sales enablement, and campaigns to drive demand. My role involved:
• Crafting unique messaging and value propositions for the Fortanix Data Security Platform.
• Leading global campaigns to generate high-quality leads.
• Developing audience-centric messaging and collateral with marketing, product, and sales teams.
• Managing website content and creating competitive briefs to boost competitiveness.

Feb 2018 – Jul 2020 · 2 yrs 5 mos

• Pramati is a privately held software company that builds independent technology businesses focused on profitable and emerging markets. The company focuses on delivering enterprise-grade solutions including cloud computing, digital transformation, and technology consulting. At Pramati Technologies, I led the product marketing strategy for the Spotcues Business Unit, driving go-to-market initiatives and help launch Groupe.io employee communication and engagement platform. My focus on product positioning, content marketing, and sales enablement was instrumental in securing major enterprise clients in the hospitality and retail sectors. My role involved:
• Owning the growth strategy and execution for the Spotcues Business Unit.
• Leading product marketing, content marketing, email campaigns, demand generation, and sales initiatives to drive product success.
• Launching the Groupe.io employee communication app, successfully onboarding large enterprise customers in the hospitality and retail sectors.

Aug 2016 – Jan 2018 · 1 yr 5 mos

• Freshworks is a world leader in customer support software and their products help sales, marketing, IT and HR teams deliver the best customer experiences. During my stint at Freshworks, I helped launch Freshchat Live Chat Software and played a key role in designing and implementing marketing strategies and programs to increase awareness and adoption of Freshsales CRM. My role involved:
• Help launch Freshchat, creating and executing go-to-market plans to boost usage and adoption.
• Drive organic growth and demand generation for Freshsales CRM

Feb 2014 – Jul 2016 · 2 yrs 5 mos

• SolarWinds provides businesses with software for network management, systems management, database management, IT security, IT helpdesk, and cloud services. My tenure at SolarWinds Inc. involved crafting engaging product messages, content and sales enablement collaterals. My role involved:
• Working with Product Marketing Leadership to develop website and sales enablement content.
• Conducting regular market and competitive research.
• Supporting execution of multiple feature launches for SolarWinds Database Performance Analyzer.

May 2012 – Sep 2012 · 4 mos

• Worked in the McAfee Product Marketing team on Enterprise Mobile Management platform to drive GTM, content and sales enablement.

Jul 2011 – Jun 2013 · 1 yr 11 mos

• As part of my Graduate Research Assistanship and University Funding projects, i had the opportunity to work with some of the best academicians in the field of Marketing and International Business. Helped the faculty in classroom teaching and research on topics as varied as Entrepreneurship, Cross-cultural influences within a corporate environment, Strategic marketing, Cyber Security and Cloud Adoption.

Aug 2010 – Jul 2011 · 11 mos · Greater Delhi Area

• Conceive, develop, and execute sales program in Southern India region, most notably for the flagship learning and development program for schools called XSEED

Sep 2006 – Apr 2010 · 3 yrs 7 mos

• Performed Pre-sales activities, supporting Field sales and Tele-Sales personnel, for clients in the North American and South Asian markets which included leading technical conference calls, assessing customer requirements and mapping the McAfee Products accordingly.