Anand Tikekar — Project Manager
I’ve spent over 12 years in market research and consumer insights, and if there’s one belief that defines my work, it’s this: research is not about numbers – it’s about decisions. Data is everywhere. Clarity isn’t. My role has never been just to deliver findings but to translate complexity into direction – helping businesses see what truly matters, what to ignore, and where to act next. The most powerful insights don’t sit in reports; they change conversations, challenge assumptions, and unlock growth. I work at the intersection of data, marketing, and business strategy, partnering closely with teams to ensure insights are grounded in real objectives, not just metrics. For me, meaningful research answers one simple question: “So what should we do now?” Over the years, I’ve learnt that great insights come from: 𝘈𝘴𝘬𝘪𝘯𝘨 𝘣𝘦𝘵𝘵𝘦𝘳 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘥𝘢𝘵𝘢 𝘊𝘰𝘮𝘣𝘪𝘯𝘪𝘯𝘨 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘢𝘭 𝘥𝘦𝘱𝘵𝘩 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘰𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘛𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘢𝘳𝘵𝘯𝘦𝘳, 𝘯𝘰𝘵 𝘢 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 Equally important is how insights are created. I’m passionate about building high-performing teams and fostering a culture of curiosity, ownership, and shared success – where people feel empowered to think critically and contribute ideas that create measurable impact. I believe the future of insights lies in storytelling with intent, collaboration over silos, and research that inspires confident action. If you believe insights should do more than inform and should actively shape smarter decisions and sustainable growth, we’ll likely enjoy working together.
Stackforce AI infers this person is a Market Research and Insights professional with a focus on data-driven business strategies.
Location: Pune City, Maharashtra, India
Experience: 13 yrs
Skills
- Project Management
- Market Research
- Business Strategy
- Data Analysis
Career Highlights
- Over 12 years in market research and consumer insights.
- Expert in translating complex data into actionable strategies.
- Passionate about building high-performing teams.
Work Experience
Kantar
Project Lead (10 mos)
iResearch Services
Senior Manager (11 mos)
Manager (2 yrs 1 mo)
Assistant Manager - Project Management and Delivery (2 yrs 2 mos)
Team Leader - Project Management, Online Research (2 yrs)
Senior Data Analyst (2 yrs 3 mos)
Data Analyst (2 yrs 4 mos)
Research Analyst (3 mos)
Kotak Securities
Management Trainee (2 mos)
Bharti AXA Life Insurance
Life Insurance Advisor (5 mos)
Education
Master of Business Administration (MBA) at ITM UNIVERSITY, GWALIOR
Master's degree at Institute for Excellence and Higher Education
Bachelor of Arts (B.A.) at Institute for Exellence and Higher Education
at jawahar lal nehru school , bhopal