Sam Shaw

Associate Partner

United Kingdom16 yrs experience
Highly Stable

Key Highlights

  • Expert in strategic planning and consumer insights.
  • Led projects for top brands like Nike and Sony Pictures.
  • Proven track record in managing global research initiatives.
Stackforce AI infers this person is a strategic consultant in the market research and consumer insights industry.

Contact

Skills

Core Skills

Strategic PlanningResearchInsightEditorialCreative DirectionWriting

Other Skills

InnovationConsumer BehaviourClient ManagementProject ManagementCopywritingMarketing StrategyDigital MarketingDigital StrategyDigital Media

About

Helping people understand people.

Experience

Canvas8

4 roles

Strategy Director

Promoted

Apr 2017Present · 9 yrs

  • Overseeing global consultancy projects, and focusing on international expansion and the general direction of Canvas8 in its continued growth to becoming the go-to place for organisations looking to understand people so they can make better things.
Strategic PlanningResearchInnovationConsumer Behaviour

Head of Insight

Promoted

Aug 2013Apr 2017 · 3 yrs 8 mos

  • Managing global research and insight across both the Canvas8 library and on strategic research projects. Clients include Nike, Mother London, Channel 4 and Sony Pictures.
ResearchInsightClient Management

Deputy Editor

Promoted

Jul 2011Aug 2013 · 2 yrs 1 mo

  • Managing and supporting a global research library for brands like Sony Pictures, DraftFCB, Ogilvy, Mother, Channel 4, Edelman. Mainly commissioning innovative analysis from research scientists, academics and authors and industry experts and turning complex behavioural theories into concise insights.
  • Strategic research projects including: The Future of Beer (helping Mother London win the global Becks account); Styling Leeds (a millennial community which informed Land Securities' launch of Europe's largest shopping centre); The Science of Engagement (decoding behavioural scientists into a whitepaper for Weber Shandwick) and supporting research around Nike's World Cup 2014 proposition).
EditorialCreative DirectionProject Management

Researcher / Writer

Apr 2010Jul 2011 · 1 yr 3 mos

  • Supporting both editorial and project teams to deliver compelling insights in a digestible format, working on brands like Coca Cola to understand the behaviours impacting the future of their market and Channel 4 to identify the major trends that will inform commissioning decisions over the next few years.
WritingResearchEditorial

Education

Bucks New Uni

BA Hons — Advertising

Jan 2007Jan 2010

Leeds College of Art

Foundation — Art

Jan 2006Jan 2007

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