Shilpa Jain (Surtani)

Associate Partner

Gurugram, Haryana, India16 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 15 years of expertise in consumer and market insights.
  • Proven track record in both agency and client-side roles.
  • Strong focus on consumer behavior driving marketing strategies.
Stackforce AI infers this person is a Consumer Insights Specialist with extensive experience in B2C marketing research.

Contact

LinkedIn

Skills

Other Skills

Marketing ResearchStrategic ConsultingConsumer InsightQualitative ResearchConsumer BehaviourSegmentationBrand EquityPrimary ResearchAdvertising ResearchShopper MarketingQuestionnaire DesignSecondary ResearchPricing StrategyQuestionnairesCustomer Analysis

About

A consumer and market insights specialist, with 15 years of experience across both the agency and the client side, and in both quantitative and qualitative disciplines. I believe in the power of knowing the ‘what’ and the ‘why’ behind consumer behaviour, a force that drives effective marketing decisions and business solutions.

Experience

16 yrs 8 mos
Total Experience
3 yrs 4 mos
Average Tenure
4 yrs 9 mos
Current Experience

Nykaa

AVP, Head Consumer & Market Insights

Aug 2021 – Present · 4 yrs 9 mos · India

Google

Consumer & Market Insights Specialist

Feb 2019 – Feb 2021 · 2 yrs · Gurgaon, India

  • Google India

Kantar tns

Consumer Insights Consultant

Jan 2014 – Dec 2015 · 1 yr 11 mos

  • Helping brands address marketing issues with consumer research.

The coca-cola company

Manager - Knowledge & Insights

Nov 2009 – Nov 2012 · 3 yrs · Gurgaon, india

  • Partnering brands to build relevance among the 'consumer' through specific research solutions.
  • Disseminating brand insights and marketing communication to the relevant teams.
  • Helping ideation and innovation.
  • Team management.

Kantar tns

Senior Project Director

Jan 2004 – Jan 2009 · 5 yrs · Gurgaon, India

  • Providing relevant insight based solutions to address specific branding and marketing issues.

Education

Mudra Institute of Communication, Ahmedabad (MICA)

Masters in Communication and Business Management — Marketing Research & Brand Management

Jan 2002 – Jan 2004

Shri Ram College of Commerce

BA (Honors) Economics — Economics

Jan 1999 – Jan 2002

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