J

Joe Feeney

Co-Founder

Seattle, Washington, United States12 yrs 4 mos experience

Key Highlights

  • Built and scaled engineering teams across major tech companies.
  • Led innovative projects in highly regulated industries.
  • Expert in transforming complex systems into efficient solutions.
Stackforce AI infers this person is a Fintech and Healthcare engineering leader with expertise in distributed systems and compliance.

Contact

Skills

Core Skills

Engineering ManagementCross-functional Team LeadershipSystem ArchitectureDistributed Systems

Other Skills

Team Building and HiringAmazon DynamoDBAmazon Web Services (AWS)AWS GlueService-Oriented Architecture (SOA)SQLPythonBashHTMLGitNoSQLCSSAmazon S3JavaAWS Lambda

About

Engineering executive with 12+ years building and scaling engineering orgs across Amazon, Snap, Atelio (FIS), and Hims & Hers — spanning platform, commerce, ads, and compliance. Built engineering teams from scratch, led through product pivots and reorgs, and operated across consumer products, ad infrastructure, embedded finance, and autonomous retail. Most effective where technical complexity meets product ambiguity and the org is still taking shape: building strong teams, simplifying systems, shipping with speed and judgment. Independently identified a market gap and brought a new product from concept to launch as a solo founder.

Experience

12 yrs 4 mos
Total Experience
2 yrs 5 mos
Average Tenure
7 mos
Current Experience

Hims & hers

Senior Software Engineering Manager

Oct 2025Present · 7 mos · Remote

  • Lead engineering for Pharmacy Fulfilment and Compliance at Hims & Hers, focused on building and managing bespoke Pharmacy management software in heavily regulated industry, across different locations in the US (Arizona, Ohio) with differing compliance obligations.
  • Own architecture direction, delivery, hiring, and cross-functional alignment with product, design, and data
  • Driving the following initiatives
  • Increasing efficieny of pharmaceutical dispense for sterile and non-sterile drugs
  • Agentic AI tooling adoption inclusive of building custom tools for our software lifecycle, including: automated design review generation with upstream Product and Design (read: Figma), automatic ticket generation and code generation
Cross-functional Team LeadershipDistributed SystemsTeam Building and HiringEngineering Management

Atelio by fis

Director of Software Engineering

Jul 2024Dec 2025 · 1 yr 5 mos · Seattle, WA · Hybrid

  • Built Atelio's Embedded Finance engineering organization from the ground up — scaling to ~25 engineers across Compliance, Onboarding (KYC/KYB), Ledger Reconciliation, Data Engineering, and Data Science, including hiring and developing engineering managers across five teams.
  • Spotted ACH fraud as a trust-building opportunity with banking partners. Stood up a cross-functional team (TPM, PM, Data Science, Engineering) and built targeted fraud models — 2x reduction in validation testing before full deployment.
  • Negotiated compliance roadmaps that reduced regulatory surface area while unblocking the business to launch new finance programs including credit cards.
  • Pivoted the tooling team to fintech ledger reconciliation ahead of regulatory changes — replaced cross-service DB queries with an event-based platform supporting multiple banking partners.
  • Built the organizational charter, hired managers, and redirected the onboarding team to bank tooling when the original scope proved too narrow.
  • Moved data export infrastructure from scripts and crons to Airflow - cut MTTR on bank-facing data jobs from a week to hours.
Cross-functional Team LeadershipDistributed SystemsSystem ArchitectureTeam Building and HiringEngineering Management

Snap inc.

Software Engineering Manager

May 2022Aug 2024 · 2 yrs 3 mos · Seattle, WA · On-site

  • Led the Product Catalog team — ingestion and serving infrastructure powering Dynamic Product Ads. Hundreds of millions of daily updates, serving ~1.5 billion products.
  • Drove the Dynamic Travel Ads upgrade from single hotel ads to destination-level targeting. Aligned Ad Delivery, third-party signals, and retargeting teams — A/B tested to a ~20% ROAS lift across all customers.
  • Pivoted the team to content enrichment — launched LLM-based inferred product attributes (category, gender, brand) across ~150 million items.
  • Built internationalized catalog support for AR Enterprise Services. Drove cross-functional scoping with product into a mid-2023 deliverable — shipped on time with no downstream disruption.
Cross-functional Team LeadershipDistributed SystemsSystem ArchitectureTeam Building and HiringEngineering Management

Amazon

3 roles

Software Development Manager

Promoted

Apr 2020Jul 2022 · 2 yrs 3 mos

  • Promoted from Senior Engineer to Manager. Led backend engineering through Amazon Go's transition from format-specific technology to a generalized platform supporting multiple store types.
  • Inherited two teams and executed a reorg into three — one to reduce cross-team coordination overhead, one for ML-driven task allocation for ops associates, and one for video streaming architecture serving the US and India.
  • Led development of a first-of-its-kind workflow: remote associates building 3D shelf models overlaid on live video. Launched in Amazon Grocery and a DC-area Whole Foods.
  • Owned backend reliability as the platform shifted from hardware to streaming and ML event detection. Built operational controls for new-store standup and live site events.
Distributed SystemsSystem ArchitectureTeam Building and HiringEngineering Management

Senior Software Development Engineer at Amazon Go

Mar 2020Mar 2020 · 0 mo

  • Worked on core backend systems for Amazon's autonomous retail technology during early expansion.
  • Promoted to Senior SDE. Core work remains under NDA.
Distributed SystemsSystem Architecture

Software Development Engineer II at Amazon Publishing

Dec 2017Dec 2018 · 1 yr · Greater Seattle Area

  • Key member of the virtual team that launched the new Kindle Device Publishing Reports dashboard for Kindle authors.
  • Redesigned the query layer from a custom runtime to the team's Scala stack — developer ramp-up from weeks to days.
  • Led a team-wide observability push across microservices and React apps. Moved the team from biweekly deployments to continuous deployment.
  • Mentored engineers on SOA practices and AWS (Lambda, DynamoDB, EMR).
Distributed SystemsSystem Architecture

Goodreads.com

Software Development Engineer II

Oct 2013Dec 2017 · 4 yrs 2 mos · San Francisco, CA · On-site

  • Promoted from SDE I to SDE II over 4+ years on backend systems for Goodreads.
  • Re-architected preproduction service from MySQL + DynamoDB to pure DynamoDB — cut ops burden and enabled seamless scaling.
  • Led the winning company hackathon: moved Top Lists from MySQL to S3 + EMR, cutting generation time from 24 hours to 15 minutes.
  • Launched full-text review search with a Google-style query DSL and language tagging via Amazon Comprehend.
  • Replaced a Spark 1.0 pipeline with AWS Glue — 10x speedup, 1,000 lines of Java down to ~100 lines of PySpark.
  • Built Kindle APIs for iOS, e-ink, and tablet platforms.
Distributed SystemsSystem Architecture

Salk institute for biological studies

3 roles

Bioinformatics Assistant II

Oct 2012Jul 2013 · 9 mos

  • I worked with the raw data coming off of Illumina Sequencers and run preliminary base calling scripts.
  • Afterwards, I either created pipelines or modified existing ones in order piece together an accurate representation of what the data is saying. Most of my analyses were concerned with tDNA.
  • This included lots of Bash Scripting, Python, R, Pandas, Numpy, Matplotlib, and SQL. Also healthy doses of MACS, Bowtie, Top Hat, Cufflinks, BLAST, Samtools etc.
  • On a less than regular basis I created worklist scripts for our Tecan Freedom Evo and maintained a pipeline for Next Gen sequencing (ChIP-Seq).

Mechanical Engineer

Jun 2012Nov 2012 · 5 mos

  • Programming scripts for Tecan Freedom Evo, in addition to basic ChIP Seq analysis. Funded through the Howard Hughes Medical Institute.

Volunteer / Intern

Apr 2012Jun 2012 · 2 mos

  • Next-Gen sequencing analysis in the Ecker Plant Biology Laboratory. I use Chromatin Immunoprecipitation Sequencing (ChIP Seq) to identify transcription factors.

Education

UC San Diego Jacobs School of Engineering

Bachelor of Science (B.S.) — Mechanical Engineering

Jan 2009Jan 2012

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