Adriana Castillo

Digital Marketing Specialist

Mexico City, Mexico1 yr 3 mos experience

Key Highlights

Expert in building digital communities and social media strategies.
Proven track record in driving engagement and visibility.
Skilled in B2B and B2C marketing across diverse industries.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Social Media Management and Community Engagement.

Contact

Skills

Core Skills

Social Media StrategyB2b Marketing StrategyMarketing StrategyCommunity ManagementContent PlanningVideo ProductionMetrics ReportingCommunity MarketingCustomer Relationship Management (crm)Project ManagementB2b MarketingEvent ManagementEvent PlanningContent Marketing

Other Skills

CopywritingSocial TrendsData AnalysisInfluencer ResearchNewslettersDigital MediaKey Performance IndicatorsLinkedIn MarketingEmail MarketingTeamworkHootsuite PlatformDigital MarketingEventbriteSocial Media MarketingAttention to Detail

About

Hello! I’m Adriana 🙋🏽‍♀️ A Marketer with experience creating impactful digital organic content strategies for social media. I’ve worked with both B2B and B2C brands in industries like fintech, tech, hospitality, tourism, non-profit, education, and beauty. Passionate about building digital communities, I specialize in social media management, organic media, content management and social listening. My favorite thing about SMM? trying to find new ways to help brands connect with people in meaningful ways. Passions: pop culture, music, social impact, the youth, cooking, and curating playlists on Spotify. Looking forward to connect!✨ 📧 adriecasti@gmail.com Portfolio: https://www.canva.com/design/DAGreTnCOHY/-C4j3X3y8h82YhFapB8qFA/view?utm_content=DAGreTnCOHY&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h40ee7272e6

Experience

Parakeet risk

Social Media Manager

Oct 2025 – Present · 6 mos · Remote

Built and established the company's social media presence from the ground up across LinkedIn, YouTube, and X as the first dedicated social media hire.
Research and monitor industry trends in compliance, risk management, and industrial operations to inform content strategy and keep messaging relevant.
Design and execute organic content campaigns tied to product launches, company milestones, and industry events to drive visibility and engagement.
Build and manage a structured content calendar from scratch, establishing posting cadences and workflows for a multi-platform strategy.
Collaborate directly with company leadership to align social media messaging with business objectives, product positioning, and go-to-market strategy.

Social Media StrategyB2B Marketing StrategyCopywriting

Toursland

2 roles

Social Media Manager

Promoted

Aug 2024 – May 2025 · 9 mos · Tampico, Tamaulipas, Mexico · Hybrid

Prioritized a community first approach and developed video-led strategies featuring inspirational content, resulting in 500K+ views in one month and a significant boost in engagement and reach.
Led a content collaboration with Tampico Miramar to promote the inauguration of the “Tótem Viajero” by ToursLand in Playa Miramar, Tamaulipas.
I coordinated the communication strategy, content calendar, and social media publishing in partnership with the Tampico Miramar team to boost visibility for the totem and increase awareness of the official ig account among tourists.
Navigated a decline in organic reach caused by frequent algorithm changes on Facebook and Instagram by testing new content formats and paid strategies ultimately boosting engagement and reach through data-driven adaptation.

Content PlanningVideo ProductionNewslettersMetrics Reporting

Community Manager

May 2024 – Sep 2024 · 4 mos · Tampico, Tamaulipas, Mexico · Hybrid

Edited content (videos, graphics, and copywriting) using tools such as CapCut, Canva, and WordPress.
Developed and launched a WhatsApp community channel for flash promotions, boosting leads by 25% in the first quarter.
Engaged and grew the brand community by tapping into travel trends and cultural moments across social media platforms.

Community MarketingCopywritingCustomer Relationship Management (CRM)Digital MediaKey Performance Indicators

Impala méxico

Social Media Manager

Jul 2024 – Feb 2025 · 7 mos · Mexico City, Mexico · Remote

Led the coordination and execution of diverse social media accounts management, overseeing content creation, publishing, and community engagement.
Led digital strategy and real-time social media coverage for Casa México – Paris 2024 Olympics in coordination with the Impala France team; reached 6K organic followers and over 40% growth in engagement during the event.
Worked closely with design teams to ensure seamless project delivery, highlighting my skills in project management and cross-functional collaboration.
Executed a B2B content strategy for Construmac, growing their LinkedIn following from 200 to +1,000 organic followers in 5 months and increasing leads by 35% through optimized content and WhatsApp Business Leads redirection.
Managed and optimized advertising campaigns on Google Ads and Meta Ads, reducing CPC by 20% through refined targeting and compelling ad copy, showcasing expertise in digital advertising and budget optimization.

Project ManagementLinkedIn MarketingB2B MarketingSocial Media Strategy

Socially bloomers

Social Media Manager

Mar 2023 – Present · 3 yrs 1 mo · Remote

freelance social media manager 🪩
served as a freelancer and consultant, managing temporary projects in social media strategy design, influencer/creator research, and digital marketing for small businesses.
completed first brand partnership with RosebudAi as part of the #RosebudPartner program, promoting a product launch through an AI-powered game
experience for both Spanish and English-speaking audiences, showcasing the new wave of marketing innovation.
led influencer research & campaign for Cleazzi’s June 2025 launch, driving 35K views on top video, organic growth from 50→350 followers, and +3% website visits with promo CLEAZZI20.

Marketing StrategySocial TrendsCommunity ManagementCopywritingData AnalysisSocial Media Strategy

Iest anáhuac

2 roles

Marketing and PR Team Lead @ Congreso TRADE

Promoted

Oct 2022 – Mar 2023 · 5 mos · Tampico, Tamaulipas, Mexico

Congreso Trade: Rise to Evolution | 2023
Slept, ate, and lived in Social Media Marketing (also explained tiktok ideas to non-genzers).
Organized the official press conference, and managed the social media team by delegating tasks and ensuring cohesive execution across all platforms.
Led end-to-end promotional strategy for the congress, securing and managing brand partnerships and sponsorships aligned with the event’s core theme.
Collaborated with cross-functional teams (Logistics, Content, and Finance) to develop immersive in-person activations supporting overall event visibility.

Event PlanningEmail MarketingMarketing StrategyEvent ManagementSocial TrendsTeamwork+6

Marketing Team Member @ Congreso TRADE

Dec 2021 – Oct 2022 · 10 mos · Tampico, Tamaulipas, Mexico

Event PlanningContent Marketing

Tampico de pinta

Community Manager

Jun 2022 – Dec 2022 · 6 mos · Tampico

indulged in patience and customer service through social media, developed content strategies on different social platforms & hybrid role cause of Miss Rona!

Event ManagementCommunity Relations ManagementSocial TrendsCommunity ManagementNonprofit OrganizationsProject Management+5

Juv consulting (acquired)

Marketing

Mar 2022 – Mar 2024 · 2 yrs

member of the receipt!

Impulsa - programa de liderazgo en compromiso social

Community Manager

Jan 2021 – Jan 2022 · 1 yr · Tampico, Tamaulipas, Mexico · Remote

started with canva designs, silly reels & tiktok that motivated potential Impulsa alumni to join the program oh and also organized events ex; bootcamps, ELAPS, social impact events.
>> remote role bc of Miss Rona

Event ManagementCommunity ManagementCommunicationTeamworkEventbriteMarketing+2