Apr 2019 – Aug 2023 · 4 yrs 4 mos

Nov 2018 – Feb 2019 · 3 mos

• Lead digital marketing strategy to achieve customer acquisition targets.
• Mobile App Marketing - Drive high-quality install and retention campaigns leading to subscriptions.
• Social Media – Strategizing social media across the platforms for reach and engagement.
• Search Marketing – Drive organic acquisition through App Store Optimization, Search Engine Marketing, and Search Engine Optimization.
• Drive partnerships with Telco’s, publishers and E-commerce entities.
• Proficiency in digital campaigns, optimization, attribution tracking and in-app analytics.

Jul 2016 – Oct 2018 · 2 yrs 3 mos

• Work at a strategic level (generating ideas for growth) and tactical level (managing advertising campaign execution, optimizing campaigns, analyzing traffic and solving KPI’s).
• Heading mobile app marketing - new user acquisition, engagement and retention of the mobile app using smart acquisition methods.
• Lead social media strategy for all the individual products and execute paid media campaigns.
• Dive into the data to detect patterns and uncover insights to compliment mobile and social media marketing efforts.
• Proficiency in digital campaigns, attribution tracking, mobile leads and in-app analytics.

Dec 2014 – Jun 2016 · 1 yr 6 mos · Mumbai Metropolitan Region

• Responsible for driving mobile marketing and e-commerce activities across smartphone, tablet and mobile web platforms.
• Own the product management and drive the implementation of new product features. Strategized the mobile digital asset roadmap by understanding the users / behavior & demystifying the insurance products, calculators & buying, thus helping the users in quick decision making.
• Defined user profiles and personas (product / sales specific user journeys) and drive key metrics - conversion rates, reducing drops offs, average ticket size and straight through purchasing.
• Manage key aspects of the mobile app throughout its lifecycle including product development, customer insights/needs and business requirements.
• Drive high quality installs of the mobile app and run engagement campaigns to increase DAU & MAU’s leading into revenue growth.
• Proficiency in mobile/app campaigns, attribution tracking, mobile leads and in-app analytics.

Feb 2014 – Dec 2014 · 10 mos · Greater Delhi Area

• Initiate and manage mobile distribution partnerships via network operators, OEM's and content providers across South Asia.
• Digital campaign creation/implementation and post-campaign evaluation.
• Establish strong relationships with 'C Level' & Line of Business Executives within accounts.
• Create and implement go-to-market plans to hike distribution.
• Develop and execute partner marketing campaigns to meet business objectives primarily via increase in downloads and active users of the mobile app.

Aug 2011 – Jan 2014 · 2 yrs 5 mos · Oslo, Oslo, Norway

• Handle partner-marketing management [working closely with mobile operators, content providers and handset manufacturers to grow distribution of Opera’s mobile browsers].
• Responsible for managing all marketing activities in India, promoting Opera's mobile and desktop browsers.
• Marketing strategy, campaign development, implementation and evaluation.
• Activities to increase the number of active users of Opera's desktop and mobile browsers in India.
• Manage Opera's India social media presence and Opera's blog for the India and reach out to Opera community in India.
• Report user growth for the region and market insights.
• Initiate and manage distribution partnerships.
• Develop the India marketing strategy to meet business goals, primarily increasing active users of Opera Mini/Opera Mobile and desktop browsers, as well as awareness of the Opera brand.
• Ensure continuous consumer growth for Opera's products