Kalyan Saha

CEO

Kolkata, West Bengal, India22 yrs 5 mos experience

Highly Stable

Key Highlights

18 years in Brand Communications and Public Relations
Expert in creative marketing initiatives and strategic alliances
Passionate about digital technologies and design

Stackforce AI infers this person is a seasoned expert in Brand Communications and Marketing with a focus on digital strategies.

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Skills

Core Skills

Brand ManagementDigital MarketingMarketing

Other Skills

Brand PositioningStrategyMarketing ActivationMedia MixLoyalty ProgramsDirect MarketingSales ContentCorporate CommunicationBTL CampaignsBrand PromotionsEvent ManagementStrategy DevelopmentPublicityPR ResponsibilitiesVisual Merchandising

About

18 years of extensive experience in the field of Brand Communications & Public Relations. Have always been praised for creative marketing initiatives, quality alliances, strategic tie ups, events & PR activities. I am very passionate about Digital (Technologies) and Design, exploring opportunities where strategic, human centred solutions can solve business problems, infuse creative culture in organisations, build & nurture talent. Being a painter, home cook, travel enthusiast & a socially responsible citizen helps me stay connected, informed and inspired. Key Skills: Marketing Campaigns ( ATL / BTL / DIGITAL / EMAIL / MOBILE), Business Alliances, Public Relations, Design & Corporate Communication.

Experience

Super smelters limited

Head - Brand & Communications

Mar 2024 – Present · 2 yrs 1 mo · Kolkata, West Bengal, India · On-site

Skipper limited

DGM - Brand & Corporate Communications

Nov 2015 – Apr 2024 · 8 yrs 5 mos · Kolkata Area, India · On-site

Leading the Brand & Corporate Communication division of Skipper Limited, India's largest Power Transmission & Distribution Company. Joint responsibility of positioning and strategy development of the fastest growing Polymer Pipes brand, Skipper Pipes & Fittings.

Peerless funds management company limited

Senior Marketing Manager

Dec 2011 – Nov 2015 · 3 yrs 11 mos · Kolkata

Brand Positioning & Strategy
Conceptualization & Execution of national marketing activation
Media Mix: Creating a proper mix of both ATL / BTL / Digital mediums
Strengthening & Creating loyalty based programs for Distributors
Direct Marketing through Emailers & SMS
Sales driving content - Presentations / Leaflets / Product communications
Designing & Conceptualization of Brand Collaterals
Handling Corporate Communication & Profiling
Managing all Digital / Email Marketing Initiatives
Contriving new activation forms for both Rural & Urban parts of the country
Ensuring brand compliance across the organisation
Agency Handling (Current) - JWT (Creative) / Fortuna (PR)
Awarded SUPERSTAR of the quarter within 9 months of recruitment

Brand PositioningStrategyMarketing ActivationMedia MixLoyalty ProgramsDirect Marketing+4

Icici securities ltd.

Marketing Manager

Jun 2008 – Jan 2012 · 3 yrs 7 mos · Kolkata & UP

Marketing 4 brands of ICICI Securities in East Zone & UP:
1.ICICIdirect.com, Online investment platform
2. ICICIdirect, the 'Neighbourhood Financial Superstore'
3.Sub-Broker network
4.Private Wealth Management
Ensure proper marketing activities as per the brand guidelines
Initiating BTL campaigns in rural & urban areas to get maximum no. of leads
Manage and track link building campaigns, coordinated with all facets of business
Organising ATL & BTL promotions in local and national level on a regular basis to drive in footfalls to the branches
Tie ups and alliances with major brands for co branded activation
Setting up and inauguration of the new ICICIdirect branches
Identifying new strategies and ideas to increase customer base
Support Sales team with easy to understand & communicate product communique