Jan 2023 – Aug 2024 · 1 yr 7 mos

• Spearheaded a team of 9 product, program, and project managers to develop a best-in-class web presence, contributing to a noticeable increase in the number of quality leads generated.
• Overhauled the product management process and roadmap, aligning project goals with business objectives to ensure a consistent and effective delivery of new features
• Touched every high-profile launch and urgent announcement
• Led the implementation of an LLM-powered tagging bot to automate content classification across the knowledge base, improving content discoverability and reducing manual tagging efforts
• Managed a successful CMS migration, which streamlined content management processes and enhanced site scalability and security
• Implemented site personalization features, increasing user engagement and personalized user experiences based on behavior and preferences
• Brought best practices and insights to the web, truly championing the voice of the customer in countless projects
• Conducted qualitative and quantitative user research through UserTesting.com, leveraging generative AI to script, analyze, and synthesize user tests before AI tools were natively supported by the platform

Dec 2021 – Jan 2023 · 1 yr 1 mo

Jan 2020 – Jan 2022 · 2 yrs

Jan 2014 – Jan 2020 · 6 yrs

• Drive the UX strategy and project management for site refreshes, launches, and enhancements including the homepage, global navigation, Knowledge event microsite, and thought leadership hub. Site improvements in 2017 increased sales pipeline by 9%, sales contacts by 176%, and stay rate by 10% year over year.
• Develop and execute digital experience strategies that optimize the customer experience and support business goals.
• Manage a team of 4 high-performing digital program managers responsible for executing all UX digital programs and projects on time and with high quality. Create, communicate, and manage project workflow, timelines, process, and delivery.
• Drive the entire lifecycle of projects, from research to design to implementation, while managing stakeholder expectations with routine check-in meetings, constant email communication, and in-person discussions.
• Consistent focus on data-driven site improvements including weekly reporting to upper-level management as well as daily monitoring for opportunities and managing through deployment.
• Collaborate with cross-functional teams and stakeholders, including creative teams, web development, and quality assurance, to ensure project task accuracy, on-time completion, and issue resolution.
• Manage the creative development process to ensure that the creative team, agency and internal, understands the desired direction; that communications between the teams are conveyed in a timely fashion, and that Brand and other pertinent teams sign off on creative assets.
• Oversee program budget, research and acquire vendors, and open and manage POs.

Jan 2012 – Jan 2014 · 2 yrs

• Led global teams to efficiently execute on complex initiatives, programs, projects, and activities around enterprise storage, all flash arrays, and cloud.
• Led launch of new mid-level scale-out systems that resulted in 109% of target sales.
• Led launch of new high-end systems, as well as NetApp’s first flash array. Launch included NetApp’s first global press summit and over-achievement of goals providing 370 positive articles, 1.4 billion social media impressions and best quarter ever for our high-end systems.
• Managed launch of NetApp’s cloud strategy and solution offerings.
• Responsible for setting and measuring ROI of budget spent and improve returns across launches.

Jan 2011 – Jan 2012 · 1 yr

• Build, design, and execute fully integrated marketing plans across direct, alliance and partner channels
• Ensured full integration across corporate and GEO teams including demand generation, strategy development, communications, paid and earned media, digital and analyst relations.
• Worked cross functionally to determine the best way structure 7 different system hierarchies to allow for consistent reporting and ease of use by field marketing.

Jan 2010 – Jan 2011 · 1 yr

• Managed content development, promotions, platform testing, post-production, and budget for all online events.
• Gathered over 20,000 registrations from just 10 webcasts and achieved an average attendee conversion rate of ~30%.
• Created a global, repeatable, webcast-on-demand model that allowed geo marketing teams to self-serve webcasts with only a few clicks.

Jan 2006 – Jan 2010 · 4 yrs

• Manage and maintain a quarterly budget of over $10 million
• Manage the ad production process including managing an ad agency and relationships between the agency and NetApp internal stakeholders and production time lines
• Manage a media agency and participate in the decision making process of what media to purchase, where, how often, etc…
• Manage all reporting on prospect gathering through media activities
• Provide support in media site metrics reporting and analysis
• Worked with multiple teams to streamline delivery, upload, nurturing, and analysis of new prospects